📌 Core Information
🔹 Job Title: Marketing Specialist, Brand Activation - DYMO (m/w/d)
🔹 Company: Newell Brands
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing & Branding
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Acting as the interface between global DYMO brand team and local marketing teams in EMEA & APAC
- Adapting global brand strategies to relevant markets
- Driving product launches and brand activation assets
- Ensuring strong presence of DYMO products across regions
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires strong project management skills, cultural sensitivity, and the ability to work effectively with diverse teams across different regions.
📋 Key Responsibilities
✅ Act as the interface between global DYMO brand team and local marketing teams in EMEA & APAC
✅ Adapt global brand strategies to relevant markets
✅ Drive and coordinate multiple projects and plans, including product launches and brand activation assets
✅ Work cross-functionally to ensure a strong presence of DYMO products in all relevant EMEA and APAC countries
✅ Perform competitive analyses and track market activities to identify business growth opportunities
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, or related field
Experience: 3+ years of experience in an international company in CPG (Consumer Packaged Goods) or FMCG sector, or brand agency
Required Skills:
- Advanced analytical skills and proficiency in MS Excel, Word, PowerPoint, SharePoint, Outlook
- Fluency in English (written and spoken); another language is a plus
- Willingness to travel internationally (approx. 10% of the time)
Preferred Skills:
- Strategic thinking and ability to manage multiple projects simultaneously
- Success in leading Category Management engagements
- Familiarity with syndicated data and software (e.g., Nielsen, GfK, IRI) as well as PowerBI
- Social media savvy and willingness to develop AI capabilities for DYMO brand
- Multi-channel experience and shopper understanding
ASSUMPTION: Candidates should have a strong understanding of the CPG or FMCG industry and be comfortable working in a matrix organization.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Germany)
Benefits:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home per week)
- Unlimited access to LinkedIn Learning - 17,000+ courses for professional and personal development
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
- Discounts on products from brands like Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program - opportunity to get a bonus
- Global Employee Assistance Program - confidential support for employees and their families
- Give@Newell - paid time-off for charity activities dedicated to local communities
- Access to Employee Resource Groups that foster Diversity & Inclusion
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Working Hours: Full-time (40 hours per week) with flexible remote work arrangement
ASSUMPTION: The estimated salary range is based on market research for similar roles in Germany. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the manufacturing sector, focusing on consumer goods and household products
Company Size: Newell Brands has 10,001+ employees globally, providing a large and diverse work environment
Founded: Newell Brands was founded in 1903 and has since grown into a global consumer goods company
Company Description:
- Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
- The company is focused on delighting consumers by lighting up everyday moments with its products
- Newell Brands has a strong presence in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities
Company Specialties:
- Marketing and Commercial Products
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands' extensive brand portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level, offering opportunities for growth and advancement within the marketing function
Reporting Structure: The Marketing Specialist reports directly to the Senior Marketing Manager EMEA / APAC - DYMO
Work Arrangement: This is a hybrid role, with employees working on average 3 days in the office and 2 days at home per week
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing function
- Opportunities to work on global projects and collaborate with diverse teams across regions
- Access to LinkedIn Learning for professional development and skill-building
ASSUMPTION: Success in this role could lead to opportunities in global marketing, brand management, or other related functions within Newell Brands.
🌍 Location & Work Environment
Office Type: Newell Brands' office in Hamburg offers a modern and collaborative work environment
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the consumer goods industry
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
- Hamburg is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM, allowing employees to balance work and personal responsibilities
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds - the structure and collaboration of an office environment, combined with the flexibility and convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the recruiter
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with Newell Brands' core values
- Strategic thinking and problem-solving skills
- Ability to manage multiple projects and stakeholders
- Proficiency in relevant marketing tools and software
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the CPG or FMCG industry and Newell Brands' brand portfolio
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Brand Activation, Marketing Specialist, CPG, FMCG, Global Brand Team, Local Marketing Teams, EMEA, APAC, Product Launches, Brand Assets, Cross-functional Collaboration, Competitive Analysis, Market Growth Opportunities
ASSUMPTION: The interview process will focus on assessing your cultural fit, strategic thinking, and ability to manage multiple projects and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint, SharePoint, Outlook)
- PowerBI
- Syndicated data and software (e.g., Nielsen, GfK, IRI)
- LinkedIn Learning platform
ASSUMPTION: Proficiency in relevant marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold ethical standards and act with honesty and transparency
- Teamwork: Collaborate effectively with diverse teams across regions
- Passion for Winning: Demonstrate a strong commitment to achieving results
- Ownership: Take responsibility for your actions and decisions
- Leadership: Inspire and motivate others to achieve common goals
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with a willingness to learn and grow
- Strategic and analytical, with a strong problem-solving mindset
Self-Assessment Questions:
- How do you approach working with diverse teams across different regions?
- Can you provide an example of a time when you had to adapt a global strategy to a specific market?
- How do you prioritize and manage multiple projects and stakeholders?
ASSUMPTION: Newell Brands values a diverse and inclusive work environment, and candidates should be comfortable working with teams from various cultural backgrounds.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to cultural differences and working with diverse teams across regions
- Balancing the need for global brand consistency with local market requirements
- Keeping up with industry trends and market dynamics in a fast-paced consumer goods environment
ASSUMPTION: Success in this role requires strong project management skills, cultural sensitivity, and the ability to balance global brand consistency with local market needs.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position, but with a focus on brand activation and cross-functional collaboration
- In the CPG or FMCG industry, this role is comparable to a Senior Brand Manager or Marketing Manager position, with a focus on driving product launches and brand activation assets
- Career progression could lead to roles such as Global Brand Director, Senior Marketing Manager, or other senior leadership positions within Newell Brands
ASSUMPTION: This role offers a unique blend of strategic, operational, and cross-functional responsibilities, making it an attractive opportunity for candidates with diverse skill sets.
📝 Sample Projects
- Developing and executing a go-to-market launch plan for a new DYMO product in the EMEA region
- Collaborating with the global DYMO brand team and local marketing teams to create and adapt marketing materials for digital and offline channels
- Conducting competitive analyses and market research to identify business growth opportunities for DYMO products in specific countries
ASSUMPTION: These sample projects highlight the strategic, operational, and cross-functional nature of the Marketing Specialist, Brand Activation role.
❓ Key Questions to Ask During Interview
- How does Newell Brands support the growth and development of its employees in this role?
- Can you describe the team structure and dynamics within the marketing function?
- How does Newell Brands foster a culture of innovation and continuous improvement?
- What are the key priorities for this role in the first 90 days?
- How does Newell Brands measure the success of its brand activation campaigns?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Newell Brands' brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
