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Marketing Specialist, Brand Activation - DYMO (m/w/d)

Newell Brands
Full-time
On-site
Hamburg, Hamburg, Germany
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist, Brand Activation - DYMO (m/w/d)

πŸ”Ή Company: Newell Brands

πŸ”Ή Location: Hamburg, Germany

πŸ”Ή Job Type: Full-time, Hybrid (3 days in office, 2 days remote)

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as the interface between global DYMO brand team and local marketing teams in EMEA & APAC
  • Adapting global brand strategies to relevant markets
  • Driving product launches and brand activation assets
  • Ensuring strong presence of DYMO products across regions
  • Collaborating cross-functionally with various teams

ASSUMPTION: This role requires strong project management skills, cultural sensitivity, and the ability to work effectively with diverse teams across different regions.

πŸ“‹ Key Responsibilities

βœ… Act as the interface between global DYMO brand team and local marketing teams in EMEA & APAC

βœ… Adapt global brand strategies to relevant markets

βœ… Drive and coordinate multiple projects and plans, including product launches and brand activation assets

βœ… Work cross-functionally to ensure a strong presence of DYMO products in all relevant EMEA and APAC countries

βœ… Perform competitive analyses and track market activities to identify business growth opportunities

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, marketing, or related field

Experience: 3+ years of experience in an international company in CPG (Consumer Packaged Goods) or FMCG sector, or brand agency

Required Skills:

  • Advanced analytical skills and proficiency in MS Excel, Word, PowerPoint, SharePoint, Outlook
  • Fluency in English (written and spoken); another language is a plus
  • Willingness to travel internationally (approx. 10% of the time)

Preferred Skills:

  • Strategic thinking and ability to manage multiple projects simultaneously
  • Success in leading Category Management engagements
  • Familiarity with syndicated data and software (e.g., Nielsen, GfK, IRI) as well as PowerBI
  • Social media savvy and willingness to develop AI capabilities for DYMO brand
  • Multi-channel experience and shopper understanding

ASSUMPTION: Candidates should have a strong understanding of the CPG or FMCG industry and be comfortable working in a matrix organization.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Germany)

Benefits:

  • Flexible hybrid working system (on average 3 days in the office and 2 days at home per week)
  • Unlimited access to LinkedIn Learning - 17,000+ courses for professional and personal development
  • Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
  • Discounts on products from brands like Parker, DYMO, Sharpie, Contigo, and others
  • Employee Referral Program - opportunity to get a bonus
  • Global Employee Assistance Program - confidential support for employees and their families
  • Give@Newell - paid time-off for charity activities dedicated to local communities
  • Access to Employee Resource Groups that foster Diversity & Inclusion
  • Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Working Hours: Full-time (40 hours per week) with flexible remote work arrangement

ASSUMPTION: The estimated salary range is based on market research for similar roles in Germany. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Newell Brands operates in the manufacturing sector, focusing on consumer goods and household products

Company Size: Newell Brands has 10,001+ employees globally, providing a large and diverse work environment

Founded: Newell Brands was founded in 1903 and has since grown into a global consumer goods company

Company Description:

  • Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
  • The company is focused on delighting consumers by lighting up everyday moments with its products
  • Newell Brands has a strong presence in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities

Company Specialties:

  • Marketing and Commercial Products

Company Website: http://www.newellbrands.com

ASSUMPTION: Newell Brands' extensive brand portfolio and global presence offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level, offering opportunities for growth and advancement within the marketing function

Reporting Structure: The Marketing Specialist reports directly to the Senior Marketing Manager EMEA / APAC - DYMO

Work Arrangement: This is a hybrid role, with employees working on average 3 days in the office and 2 days at home per week

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing function
  • Opportunities to work on global projects and collaborate with diverse teams across regions
  • Access to LinkedIn Learning for professional development and skill-building

ASSUMPTION: Success in this role could lead to opportunities in global marketing, brand management, or other related functions within Newell Brands.

🌍 Location & Work Environment

Office Type: Newell Brands' office in Hamburg offers a modern and collaborative work environment

Office Location(s): Hamburg, Germany

Geographic Context:

  • Hamburg is the second-largest city in Germany and a major hub for the consumer goods industry
  • The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
  • Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM, allowing employees to balance work and personal responsibilities

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds - the structure and collaboration of an office environment, combined with the flexibility and convenience of working from home.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the recruiter
  • In-depth interview with the hiring manager and/or team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Cultural fit and alignment with Newell Brands' core values
  • Strategic thinking and problem-solving skills
  • Ability to manage multiple projects and stakeholders
  • Proficiency in relevant marketing tools and software

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the CPG or FMCG industry and Newell Brands' brand portfolio
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Brand Activation, Marketing Specialist, CPG, FMCG, Global Brand Team, Local Marketing Teams, EMEA, APAC, Product Launches, Brand Assets, Cross-functional Collaboration, Competitive Analysis, Market Growth Opportunities

ASSUMPTION: The interview process will focus on assessing your cultural fit, strategic thinking, and ability to manage multiple projects and stakeholders.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, Word, PowerPoint, SharePoint, Outlook)
  • PowerBI
  • Syndicated data and software (e.g., Nielsen, GfK, IRI)
  • LinkedIn Learning platform

ASSUMPTION: Proficiency in relevant marketing tools and software is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Uphold ethical standards and act with honesty and transparency
  • Teamwork: Collaborate effectively with diverse teams across regions
  • Passion for Winning: Demonstrate a strong commitment to achieving results
  • Ownership: Take responsibility for your actions and decisions
  • Leadership: Inspire and motivate others to achieve common goals

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible, with a willingness to learn and grow
  • Strategic and analytical, with a strong problem-solving mindset

Self-Assessment Questions:

  • How do you approach working with diverse teams across different regions?
  • Can you provide an example of a time when you had to adapt a global strategy to a specific market?
  • How do you prioritize and manage multiple projects and stakeholders?

ASSUMPTION: Newell Brands values a diverse and inclusive work environment, and candidates should be comfortable working with teams from various cultural backgrounds.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Adapting to cultural differences and working with diverse teams across regions
  • Balancing the need for global brand consistency with local market requirements
  • Keeping up with industry trends and market dynamics in a fast-paced consumer goods environment

ASSUMPTION: Success in this role requires strong project management skills, cultural sensitivity, and the ability to balance global brand consistency with local market needs.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Brand Manager or Marketing Manager position, but with a focus on brand activation and cross-functional collaboration
  • In the CPG or FMCG industry, this role is comparable to a Senior Brand Manager or Marketing Manager position, with a focus on driving product launches and brand activation assets
  • Career progression could lead to roles such as Global Brand Director, Senior Marketing Manager, or other senior leadership positions within Newell Brands

ASSUMPTION: This role offers a unique blend of strategic, operational, and cross-functional responsibilities, making it an attractive opportunity for candidates with diverse skill sets.

πŸ“ Sample Projects

  • Developing and executing a go-to-market launch plan for a new DYMO product in the EMEA region
  • Collaborating with the global DYMO brand team and local marketing teams to create and adapt marketing materials for digital and offline channels
  • Conducting competitive analyses and market research to identify business growth opportunities for DYMO products in specific countries

ASSUMPTION: These sample projects highlight the strategic, operational, and cross-functional nature of the Marketing Specialist, Brand Activation role.

❓ Key Questions to Ask During Interview

  • How does Newell Brands support the growth and development of its employees in this role?
  • Can you describe the team structure and dynamics within the marketing function?
  • How does Newell Brands foster a culture of innovation and continuous improvement?
  • What are the key priorities for this role in the first 90 days?
  • How does Newell Brands measure the success of its brand activation campaigns?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
  • Research Newell Brands' brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the recruiter one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.