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Marketing Specialist - CRM Direct Mail

ACE Hardware
Full-time
On-site
Oak Brook, Illinois, United States
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist - CRM Direct Mail

πŸ”Ή Company: Ace Hardware

πŸ”Ή Location: Oak Brook, Illinois

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing day-to-day operations of Ace Rewards direct mail channel
  • Collaborating with internal teams and external vendors
  • Executing direct mail campaigns and managing barcodes
  • Assisting with monthly reporting and billing functions
  • Responding to internal and external inquiries about Ace Rewards

ASSUMPTION: This role requires strong attention to detail, multitasking skills, and the ability to work in a fast-paced environment. It also involves cross-functional collaboration and vendor coordination.

πŸ“‹ Key Responsibilities

βœ… Manage day-to-day operations of Ace Rewards direct mail channel

βœ… Collaborate with internal teams (Creative Services, IT, Finance, Consumer Marketing) and external vendors

βœ… Execute direct mail campaigns, including planning, writing creative briefs, refining creative, obtaining approvals, and proofing

βœ… Manage barcodes and spreadsheets, create direct mail Promo IDs, and update monthly execution guides

βœ… Manage Ace Rewards exclusives and other promotions flowing through the direct mail channel

βœ… Complete monthly billing functions for the direct mail channel

βœ… Assist with Ace Rewards signage inventory and update creative as necessary

βœ… Help with monthly reporting content, vendor meetings, and ad-hoc requests

βœ… Respond to internal and external inquiries about Ace Rewards

βœ… Support team with ad-hoc projects as needed

ASSUMPTION: This role involves a mix of administrative, creative, and analytical tasks. It requires strong attention to detail and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Advertising, or a related discipline

Experience: A minimum of 1 year of marketing or customer service experience

Required Skills:

  • Attention to detail
  • Ability to multi-task and meet deadlines
  • Excellent written and verbal communication skills
  • Ability to work cross-functionally with other teams and departments
  • Previous direct mail experience (a plus)
  • Proficiency with MS Office: Word, Excel, PowerPoint, and Access

Preferred Skills:

  • Experience with CRM systems
  • Knowledge of the hardware industry

ASSUMPTION: While direct mail experience is preferred, the company is willing to train the right candidate with a strong marketing background and a keen eye for detail.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $81,000 per year

Benefits:

  • Incentive opportunities
  • Generous 401(k) retirement savings plan
  • Comprehensive health coverage (medical, dental, vision, and disability)
  • 21 days of vacation immediately available and up to 6 paid holidays
  • Volunteer time off, tuition assistance, employee discounts, and more

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with 0-2 years of experience in the retail industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Hardware)

Company Size: 5,001-10,000 employees

Founded: 1924

Company Description:

  • Largest retailer-owned hardware cooperative in the world
  • Over 5,500 locally owned and operated hardware stores in approximately 70 countries
  • Headquartered in Oak Brook, Illinois

Company Specialties:

  • Information Technology
  • Supply Chain
  • Consumer Marketing
  • Customer Care
  • E-Commerce
  • Retail Operations
  • Merchandising
  • and Retail Support / Distribution Centers

Company Website: http://www.acehardware.com

ASSUMPTION: Ace Hardware is a well-established company with a strong presence in the hardware retail industry. It offers a comprehensive benefits package and opportunities for career growth.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: Reports directly to the Ace Marketing Manager

Work Arrangement: On-site, full-time position

Growth Opportunities:

  • Potential to grow into a marketing manager role
  • Opportunities to work on various campaigns and projects
  • Chance to gain experience in a retail environment

ASSUMPTION: This role offers opportunities for career growth within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 2915 Jorie Blvd, Oak Brook, Illinois 60523, US

Geographic Context:

  • Oak Brook is a suburb of Chicago, Illinois
  • Close proximity to shopping, dining, and entertainment options
  • Easy access to public transportation

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on teamwork and cross-functional collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the hiring manager
  • On-site interview with the hiring manager and potential team members
  • Final interview with the director of marketing

Key Assessment Areas:

  • Attention to detail
  • Communication skills
  • Problem-solving abilities
  • Cultural fit

Application Tips:

  • Highlight relevant marketing experience and achievements
  • Tailor your resume to emphasize skills and experiences relevant to this role
  • Prepare examples of your ability to manage projects and meet deadlines

ATS Keywords: Marketing Specialist, Direct Mail, CRM, Campaign Management, Barcode Management, Marketing Coordinator, Marketing Associate

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Access)
  • CRM software (e.g., Salesforce, Microsoft Dynamics 365)
  • Direct mail software (e.g., Pitney Bowes, Quadient)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Winning
  • Excellence
  • Love
  • Integrity
  • Gratitude
  • Humility
  • Teamwork

Work Style:

  • Collaborative
  • Fast-paced
  • Results-driven
  • Customer-focused

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you detail-oriented and able to manage multiple priorities?
  • Do you have strong communication skills and the ability to work cross-functionally?

ASSUMPTION: Ace Hardware values a positive, collaborative work environment and seeks candidates who are a good cultural fit with the company's values and work style.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment
  • Managing multiple priorities and tight deadlines
  • Collaborating with various internal teams and external vendors
  • Adapting to changes in the direct mail channel and campaign strategies

ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents challenges that require strong organizational skills, adaptability, and the ability to work well under pressure.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator - Direct Mail (Retail Industry)
    • Similar responsibilities and required skills
    • Potentially more focus on administrative tasks and less on campaign strategy
    • May have less exposure to cross-functional collaboration
  • Marketing Specialist - CRM (Technology Industry)
    • Similar required skills and responsibilities
    • Potentially more focus on digital marketing and less on direct mail
    • May have more exposure to data analysis and CRM software
  • Marketing Manager - CRM (Retail Industry)
    • Similar required skills and responsibilities
    • Potentially more focus on strategic planning and team management
    • May have less exposure to day-to-day campaign execution

ASSUMPTION: This role offers a unique blend of marketing, project management, and customer service skills, with a focus on direct mail and CRM systems.

πŸ“ Sample Projects

  • Managing a direct mail campaign from start to finish, including planning, execution, and analysis
  • Collaborating with cross-functional teams to refine creative and obtain final approvals
  • Implementing a new barcode management system to improve efficiency and accuracy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign management to process improvement.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the direct mail channel, and how can this role help address them?
  • How does this role collaborate with other marketing teams and departments?
  • What opportunities are there for professional growth and development within the marketing department and the broader organization?
  • How does Ace Hardware support work-life balance for its employees?
  • What is the company's long-term vision for the Ace Rewards program, and how does this role contribute to that vision?

ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and skills
  • Prepare a cover letter that demonstrates your understanding of the role and your qualifications
  • Prepare examples of your ability to manage projects and meet deadlines
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.