🔹 Job Title: Marketing Specialist - Demand Generation
🔹 Company: IFS
🔹 Location: Staines-upon-Thames, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on digital marketing and account-based strategies.
✅ Plan, execute, and optimize demand generation programs (email, paid media, webinars, digital campaigns) to drive marketing-sourced pipeline across key European markets
✅ Support and scale account-based marketing initiatives in collaboration with Sales and Marketing
✅ Coordinate content creation and messaging, including emails, landing pages, speaker abstracts, digital touchpoints, and webinar materials
✅ Partner with the marketing team to amplify the lead-gen impact of physical and digital events
✅ Own campaign performance tracking (KPIs: MQL, Engagement, CTRs, etc) and reporting using tools like Marketo, Salesforce, and other relevant platforms
✅ Manage pre- and post-campaign lead lists, routing in CRM, and follow-up coordination with sales and BDRs
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance analysis, with a strong emphasis on collaboration and cross-functional teamwork.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in B2B demand generation or digital marketing, ideally in the SaaS or tech space
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in B2B demand generation and digital marketing, with a focus on account-based strategies and marketing automation tools.
Salary Range: £45,000 - £60,000 per annum (based on industry standards for mid-level marketing roles in the UK)
Benefits:
Working Hours: Full-time position with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the UK. Actual compensation may vary based on experience and qualifications.
Industry: IFS operates in the software development industry, focusing on enterprise software solutions for hardcore businesses that service, power, and protect the planet.
Company Size: IFS is a large company with 5,001-10,000 employees globally, providing a diverse and international work environment.
Founded: IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility.
Company Description:
Company Specialties:
Company Website: ifs.com
ASSUMPTION: IFS is a well-established company with a strong focus on innovation, collaboration, and sustainability. Its global presence and diverse workforce offer unique opportunities for professional growth and development.
Career Level: Mid-level marketing role with opportunities for growth and advancement within the organization
Reporting Structure: The Demand Generation Specialist will report to the regional marketing manager and collaborate closely with sales and global marketing teams
Work Arrangement: Hybrid work arrangement with 2-3 days per week in the office, allowing for flexibility and a balance between remote and in-person work
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career progression and growth within the organization, with opportunities to expand into global markets and specialized areas of demand generation.
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Staines-upon-Thames, England, United Kingdom
Geographic Context:
Work Schedule: Full-time position with a hybrid work arrangement, allowing for flexibility and a balance between remote and in-person work
ASSUMPTION: The Staines-upon-Thames office provides a modern and collaborative work environment, with easy access to nearby cities and attractions, and a mix of urban and rural living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, Digital Marketing, Account-Based Marketing, Lead Nurturing, Campaign Optimization, Email Marketing, Paid Media, Webinars, Content Creation, CRM Management, Collaboration, Proactive Mindset, SaaS, Marketing Automation, Performance Tracking, Reporting
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, campaign execution, and collaboration skills. Applicants should tailor their application materials to highlight relevant experience and demonstrate a strong fit for the role.
ASSUMPTION: The Demand Generation Specialist will be expected to have experience with marketing automation platforms, CRM systems, and ABM tools, with a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: IFS values a collaborative and customer-centric work environment, with a focus on agility, trust, and continuous learning. Applicants should assess their fit with these values and work styles before applying.
ASSUMPTION: This role presents unique challenges related to managing multiple priorities, staying current with industry trends, and adapting to a large and diverse global organization. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: Applicants should compare this role to similar positions in the industry, focusing on the unique aspects of the role and the specific industry context in which IFS operates.
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Demand Generation Specialist role, with a focus on driving pipeline and accelerating revenue through targeted multi-channel campaigns.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the specific challenges and opportunities presented by the Demand Generation Specialist position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.