📌 Core Information
🔹 Job Title: Marketing Specialist, Emerging Brands
🔹 Company: Knix
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of 360° marketing campaigns for emerging brands
- Managing integrated timelines and campaign briefs across multiple teams
- Coordinating site updates, product launches, and content refreshes
- Monitoring site performance and identifying improvement opportunities
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Partner with Brand, Creative, and Channel teams to support the development and execution of 360° campaigns
✅ Build and manage integrated timelines across teams, ensuring milestones and approvals stay on track
✅ Manage campaign briefs, asset trackers, and creative approvals
✅ Support seasonal marketing plans, including asset trafficking, messaging alignment, and post-launch reporting
✅ Assist with influencer, social, and email campaign coordination for emerging brands
✅ Own the site update calendar for emerging brands, including product launches, promotions, and content refreshes
✅ Coordinate with E-Commerce, Creative, and Development teams to ensure seamless site execution
✅ QA site content and product information to ensure accuracy and alignment with brand standards
✅ Lead go-live readiness for product and campaign moments
✅ Monitor site performance and identify opportunities for improvement
ASSUMPTION: This role involves a mix of strategic planning, project management, and day-to-day execution to ensure consistent brand storytelling across channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in marketing, e-commerce, or digital project management
Required Skills:
- Strong project management skills with an exceptional eye for detail
- Comfortable working cross-functionally and managing integrated timelines
- Experience with e-commerce platforms (Shopify or similar)
- Familiarity with retention tools (e.g., Klaviyo)
- Excellent written and verbal communication skills
- Highly organized with the ability to juggle multiple priorities
- A collaborative, can-do attitude
Preferred Skills:
- Experience with influencer marketing
- Familiarity with social media management tools
- Knowledge of HTML/CSS for basic website updates
ASSUMPTION: Candidates with experience in fast-paced environments and a passion for storytelling will excel in this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Based on industry standards for a Marketing Specialist with 2-3 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discount on Knix products
- Flexible work arrangements
Working Hours: Full-time (40 hours/week), Hybrid (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees (Medium-sized company with a startup-like culture)
Founded: 2013 (12 years ago, established but still growing)
Company Description:
- Knix is an award-winning intimate apparel and activewear brand focused on empowering people to live unapologetically free
- Known for innovative products and a strong customer experience, Knix is revolutionizing the apparel industry
- Offers two brands: Knix and Kt by Knix, reaching over 3 million customers through online stores, retail locations, and wholesale channels
Company Specialties:
- Innovative intimate apparel and activewear products
- Best-in-class customer experience
- Brand storytelling and marketing
Company Website: www.knix.com
ASSUMPTION: Knix's focus on empowerment and innovation creates a unique and engaging work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Senior Marketing Manager, Emerging Brands
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential to take on more responsibilities as the emerging brands portfolio grows
- Opportunities to work on special projects and collaborate with cross-functional teams
- possibility to transition into a full-time remote role, depending on performance and team needs
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 179 John St, Toronto, Ontario M5T 1X4, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene
- Knix's office is located in the downtown core, close to public transportation and various amenities
- The city offers a mix of urban and outdoor living, with numerous parks and recreational activities nearby
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work from home 2-3 days per week
ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Senior Marketing Manager, Emerging Brands
- Final interview with the Director of Marketing
Key Assessment Areas:
- Project management skills and attention to detail
- Communication and collaboration abilities
- Cultural fit and alignment with Knix's values
- Problem-solving skills and adaptability
Application Tips:
- Highlight your experience with project management, campaign coordination, and cross-functional teamwork
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your work, such as campaign case studies or site updates, to showcase your abilities
ATS Keywords: Marketing Specialist, Emerging Brands, Campaign Coordination, Site Management, Project Management, Integrated Marketing Communications, Digital Site Execution, Customer Experience, Influencer Coordination, Social Media, Email Marketing, Content Management, Performance Monitoring
ASSUMPTION: Knix's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Shopify (E-commerce platform)
- Klaviyo (Retention tool)
- Asana or Trello (Project management)
- Google Workspace (Collaboration and communication)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with these tools is preferred but not required, as Knix provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on continuous learning and improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working with cross-functional teams and managing integrated timelines?
- Do you have a strong eye for detail and a passion for storytelling?
ASSUMPTION: Candidates who align with Knix's values and work style will be a good fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and navigating different priorities
- Keeping up with the fast-paced nature of the retail and fashion industries
- Adapting to changes in the marketing landscape and consumer behavior
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on emerging brands and requires a mix of strategic planning and day-to-day execution
- Knix's innovative approach to intimate apparel and activewear sets it apart from other retail companies
- This role offers opportunities for professional growth and development within a dynamic and innovative company
ASSUMPTION: This role is unique in its focus on emerging brands and offers a blend of strategic and tactical marketing responsibilities.
📝 Sample Projects
- Managing the launch campaign for a new emerging brand, including coordinating assets, messaging, and site updates
- Collaborating with the creative team to develop campaign briefs and ensure brand consistency across channels
- Monitoring site performance and identifying opportunities to improve the customer experience
ASSUMPTION: These sample projects illustrate the mix of strategic planning, project management, and day-to-day execution required for this role.
❓ Key Questions to Ask During Interview
- How does this role support the growth and success of Knix's emerging brands portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Knix foster a culture of innovation and continuous learning?
- What opportunities are there for professional growth and development within the marketing team?
- How does Knix approach work-life balance, especially for hybrid roles like this one?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Knix's company culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your work, such as campaign case studies or site updates, to showcase your abilities
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
