📌 Core Information
🔹 Job Title: Marketing Specialist II - Events
🔹 Company: Gentex Corporation
🔹 Location: Zeeland, Michigan
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (not eligible for remote work)
🚀 Job Overview
Key aspects of this role include:
- Managing mid-size corporate and marketing events
- Assisting marketing managers and directors with various projects
- Maintaining and inventorying department's physical assets
- Contributing to digital brand assets and coordinating vendors
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize projects.
📋 Key Responsibilities
✅ Manage mid-size internal and external corporate, marketing, community relations, and HR events
✅ Assist department marketing managers and directors with various marketing and corporate communication projects
✅ Organize, maintain, and inventory the department’s physical assets
✅ Contribute to digital brand assets and coordinate the activities of external vendors
✅ Other duties as assigned
ASSUMPTION: This role involves frequent collaboration with various teams and departments, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field
Experience: 2+ years of professional experience in marketing/communications/sales environment and 2+ years of event coordination and project management experience
Required Skills:
- Proficiency in Microsoft Office and Adobe Creative Suite
- Ability to travel domestically and work non-standard hours, including evenings and weekends
- Attention to detail, effective communication, interpersonal savvy, and situational adaptability
Preferred Skills:
- Electrical/mechanical aptitude
- Previous customer service/sales experience
- Experience with photography, videography, and editing
- Writing, researching, planning, outlining, grammatical, and compositional skills
ASSUMPTION: While not explicitly stated, proficiency in event management software (e.g., Cvent, Eventbrite) may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Specialist II with 2-5 years of experience in the automotive industry)
Benefits:
- Profit-sharing Bonuses
- 401K Match
- World-class Benefits
- Employee Stock Purchase Program
Working Hours: Full-time, 40 hours per week, with the possibility of overtime and working non-standard hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 5,001-10,000 employees (global, high technology electronics company)
Founded: 1974
Company Description:
- Gentex is a vertically integrated company specializing in highly automated electronics, CMOS camera development and manufacturing, vacuum coatings, and glass bending and fabrication
- Serves the automotive, aerospace, and fire protection industries
- Known for its unique, entrepreneurial corporate culture
Company Specialties:
- Highly automated electronics
- CMOS camera development and manufacturing
- Vacuum coatings
- Glass bending and fabrication
Company Website: www.gentex.com
ASSUMPTION: Gentex's size and industry experience provide opportunities for growth and learning within a structured environment.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Manager or Director
Work Arrangement: On-site, with the possibility of overnight travel
Growth Opportunities:
- Potential advancement to Marketing Manager or similar roles within the marketing department
- Expansion of event management responsibilities to include larger, more complex events
- Opportunities to gain experience in other marketing disciplines, such as digital marketing or product marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a manufacturing focus
Office Location(s): Zeeland, Michigan
Geographic Context:
- Zeeland is a small city in western Michigan, located between Grand Rapids and Holland
- Known for its strong manufacturing industry and high quality of life
- Offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time, with the possibility of overtime and working non-standard hours, including evenings and weekends
ASSUMPTION: The Zeeland location offers a stable and supportive work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing department and other relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Event management skills and experience
- Project management skills and experience
- Communication and interpersonal skills
- Attention to detail and organizational skills
Application Tips:
- Highlight relevant event management and project management experience on your resume
- Tailor your cover letter to emphasize your enthusiasm for event planning and your ability to work collaboratively with various teams
- Prepare examples of successful events you've managed and the challenges you've overcome
ATS Keywords: Event Coordination, Project Management, Marketing, Corporate Communications, Event Planning, Event Management, Microsoft Office, Adobe Creative Suite
ASSUMPTION: Gentex's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Proficiency in industry-standard software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Quality
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and able to work in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and able to work in a fast-paced, dynamic environment?
ASSUMPTION: Gentex values a strong work ethic, collaboration, and a commitment to continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working non-standard hours, including evenings and weekends
- Traveling domestically and potentially overnight
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a commitment to excellence.
📈 Similar Roles Comparison
- This role is similar to Event Coordinators and Project Managers in other industries, but with a focus on marketing and corporate communications events
- Gentex's size and industry experience provide opportunities for growth and learning within a structured environment
- Career paths may include advancement to Marketing Manager or similar roles within the marketing department
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Planning and executing a corporate event for 200 attendees, including vendor management, logistics, and on-site support
- Developing and implementing a marketing campaign to promote a new product launch, including event planning, collateral development, and social media management
- Managing a project to update the company's brand guidelines, including research, stakeholder engagement, and documentation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical event management process for corporate events at Gentex?
- How does the marketing department collaborate with other departments to plan and execute events?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Gentex support work-life balance for employees with non-standard work hours?
- What is the company culture like, and how does it support the success of marketing professionals?
ASSUMPTION: These questions will help you better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event management and project management experience
- Write a cover letter emphasizing your enthusiasm for event planning and your ability to work collaboratively with various teams
- Prepare examples of successful events you've managed and the challenges you've overcome
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
