Marketing Specialist -Internship

📌 Core Information

🔹 Job Title: Marketing Specialist - Internship

🔹 Company: Technogym S.p.A.

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating, planning, and executing local trade strategies
• Organizing and managing local trade marketing events
• Maintaining a clean database and ensuring proper stock management
• Deploying marketing tools to generate leads, orders, and sales
• Providing marketing cost reporting and analysis
• Supporting the Inside Sales team in developing lead-driving campaigns

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and in a team environment.

📋 Key Responsibilities

✅ Execute the segment marketing plan in accordance with the Marketing Manager

✅ Organize and manage local trade marketing events, coordinating all local suppliers involved

✅ Maintain a clean database consistent with the business objective of growing penetration

✅ Deploy all sell-in and sell-out tools to generate leads, orders, and sales in accordance with the Segment Sales strategy

✅ Leverage merchandising value and ensure proper stock management and control

✅ Provide marketing cost reporting and analysis to monitor marketing activities, ROIs, and sales targets of the different lines of business.

✅ Support the Inside Sales team in maximizing the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers’ energy, loyalty, and interest in Technogym

ASSUMPTION: The role may require occasional travel to attend trade shows, exhibitions, and seminars.

🎯 Required Qualifications

Education: Bachelor’s or Master’s Degree, preferably in Marketing

Experience: 3-5 years’ experience as Trade Marketing Specialist or time spent in the field of marketing/communications

Required Skills:

• Marketing and market analysis skills
• Strong Knowledge of CRM (preferably Salesforce)
• Project Management and problem-solving skills
• Knowledge of sell out tools & merchandising
• Ability to create and cultivate a network
• Presentation & Communications Skills
• Digital marketing skills

Preferred Skills:

• Fluency in multiple languages
• Experience in the fitness or wellness industry

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (internship stipend, may vary based on experience and performance)

Benefits:

• On-the-job training and professional development opportunities
• Access to Technogym’s state-of-the-art fitness facilities
• Discounts on Technogym products and services

Working Hours: Full-time (40 hours per week), with occasional flexibility for event attendance

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 1,001-5,000 employees (global), small team in the Netherlands office

Founded: 1983, in Cesena, Italy

Company Description:

• World leader in designing and manufacturing fitness equipment
• Provides customised solutions to private homes, fitness clubs, hotels, spas, rehabilitation centers, corporate gyms, universities, professional sports facilities, and more
• Embodies the philosophy of Wellness, which calls for a balanced lifestyle through regular exercise, healthy eating, and a positive mental attitude

Company Specialties:

• Activity and exercise tracking software solutions
• End-to-end Wellness solutions and services
• Premium home and commercial fitness equipment
• Interior design and customisation of wellness spaces
• Fitness facility management software

Company Website: http://bit.ly/2qDfnBg

ASSUMPTION: Technogym is a well-established company with a strong global presence and a reputation for innovation and quality in the fitness industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, with occasional remote work for event planning and coordination

Growth Opportunities:

• Potential full-time employment after the internship period
• Opportunities to work on international projects and gain global experience
• Access to professional development and training programs

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in trade marketing and contribute to the growth of a leading fitness brand.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art fitness facilities on-site

Office Location(s): Rotterdam, Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, with a vibrant cultural scene and a strong focus on sustainability and innovation
• The Netherlands is known for its work-life balance, with a strong emphasis on personal well-being and happiness
• The office is located in the heart of Rotterdam’s business district, with easy access to public transportation and amenities

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event attendance and planning

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager and/or HR representative
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing and trade marketing knowledge and skills
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Technogym’s values

Application Tips:

• Highlight relevant marketing and trade marketing experience, as well as any experience with CRM software and event planning
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of successful marketing campaigns or projects you have worked on in the past

ATS Keywords: Trade Marketing, Marketing, Market Analysis, CRM, Project Management, Sell Out Tools, Merchandising, Networking, Presentation Skills, Communication Skills, Digital Marketing

ASSUMPTION: Technogym uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Salesforce CRM
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (LinkedIn, Facebook, Instagram)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for Wellness
• Innovation and Continuous Improvement
• Customer Focus
• Integrity and Respect
• Teamwork and Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving targets

Self-Assessment Questions:

• Do you have a passion for fitness and wellness, and a commitment to living a healthy lifestyle?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong communication and presentation skills, and the ability to build and maintain relationships with key stakeholders?

ASSUMPTION: Technogym values employees who are passionate about wellness, committed to continuous learning and improvement, and able to work effectively in a team environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including local suppliers, event organizers, and internal teams
• Adapting to a fast-paced, dynamic work environment
• Occasional travel and event attendance may be required

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on trade marketing and local event planning
• Technogym is a well-established fitness brand with a strong global presence, offering opportunities for international exposure and growth
• This role offers a unique opportunity to gain hands-on experience in trade marketing and contribute to the growth of a leading fitness brand

ASSUMPTION: This role is well-suited for candidates with a background in marketing or trade marketing, looking to gain experience in a dynamic, fast-paced environment.

📝 Sample Projects

• Planning and executing a local trade marketing event, including coordinating with local suppliers and event organizers
• Developing and implementing a targeted marketing campaign to generate leads and sales for a specific product line
• Analyzing marketing data and providing insights to optimize marketing strategies and improve ROI

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that may be assigned to the Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Technogym?
• What opportunities are there for professional development and growth within the company?
• How does Technogym support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to that culture?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.technogym.com/job/Zuid-Holland-Marketing-Specialist-Internship-ZE/1225445301/
• Tailor your resume and cover letter to highlight your relevant marketing and trade marketing experience, as well as any experience with CRM software and event planning
• Prepare examples of successful marketing campaigns or projects you have worked on in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.