📌 Core Information
🔹 Job Title: Marketing Specialist - Marketing Technology Specialist
🔹 Company: FedEx
🔹 Location: Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local marketing projects and campaigns
- Creating engaging content for various communication channels
- Serving as a subject matter expert in marketing communication, brand management, and digital automation
- Managing marketing agencies and event planning
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a focus on delivering results through effective marketing campaigns and collaborations with external agencies.
📋 Key Responsibilities
✅ Lead the development and implementation of local marketing projects and campaigns
✅ Create appealing and engaging content for various communication channels
✅ Serve as a subject matter expert on content development, marketing communication, brand management, event and hospitality management, digital automation, and e-commerce
✅ Develop and deliver the local marketing activity plan
✅ Manage the event calendar and oversee events planning and execution
✅ Manage marketing agencies to ensure their work meets the desired quality, objectives, and corporate guidelines
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, with a focus on delivering high-quality marketing campaigns and events.
🎯 Required Qualifications
Education: Degree in Marketing, Communication, or a related field
Experience: Desirable experience in online marketing
Required Skills:
- Excellent verbal and written communication skills
- Good project and event management skills
- Good vendor management skills
- Ability to work independently
- Good PC & Microsoft Office skills (especially PowerPoint and Excel)
Preferred Skills:
- Experience in marketing technology and digital automation
- Fluency in Portuguese and English
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location and the need to communicate effectively with local teams and customers.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Portugal)
Benefits:
- Attractive compensation package
- Training and on-the-job learning opportunities
- Extensive learning resources
- Tuition Assistance Program (applicable for FedEx positions with a permanent contract)
- Employee Assistance Program
- Employee reduced-rate shipping
- Great career opportunities
Working Hours: 40 hours per week, with flexibility for event planning and execution
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Portugal. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Freight and Package Transportation
Company Size: 10,001+ employees (globally)
Founded: 1971 (in the US)
Company Description:
- FedEx is a global leader in express transportation, connecting more than 220 countries and territories
- They offer a wide range of services, including shipping, logistics, e-commerce, and business solutions
- FedEx is known for its commitment to innovation, sustainability, and corporate social responsibility
Company Specialties:
- Shipping and logistics
- E-commerce and digital supply chain services
- Aviation and transportation
- Freight and package delivery
- Small business solutions
- Printing and business solutions
- Corporate citizenship and sustainability
- Entrepreneurship, innovation, and technology
- Supply chain management and digital transformation
Company Website: careers.fedex.com
ASSUMPTION: FedEx is a large, multinational corporation with a strong brand and reputation for excellence in the transportation and logistics industry. This role offers the opportunity to work for a well-established company with a global presence.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with potential flexibility for remote work during events or special projects
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion into other areas of marketing or business development
- International assignments or relocation opportunities
ASSUMPTION: FedEx offers numerous growth opportunities for employees, including internal promotions, international assignments, and career development programs.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Portugal (specific location not provided)
Geographic Context:
- Portugal is a coastal country in southwestern Europe, with a Mediterranean climate and a rich cultural heritage
- The cost of living in Portugal is generally lower than in other Western European countries
- Portugal offers a high quality of life, with a strong focus on work-life balance
Work Schedule: Monday to Friday, with potential flexibility for event planning and execution
ASSUMPTION: The specific office location and work environment may vary depending on the needs of the business and the preferences of the employee.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communication skills
- Project and event management skills
- Vendor management skills
- Cultural fit and alignment with FedEx values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with FedEx's culture and values
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
- Research FedEx's marketing strategies and recent campaigns to show your familiarity with the company's approach to marketing
ATS Keywords: Marketing Specialist, Marketing Technology, Local Marketing, Campaign Development, Content Creation, Event Planning, Vendor Management, Marketing Communication, Brand Management, Digital Automation, E-commerce
ASSUMPTION: FedEx uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can help your application reach the right hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Event planning and management software (e.g., Cvent, Eventbrite)
ASSUMPTION: The specific tools and technologies used may vary depending on the needs of the business and the preferences of the employee.
👔 Cultural Fit Considerations
Company Values:
- People: We put people first, fostering a culture of respect, diversity, and inclusion
- Service: We deliver exceptional service to our customers, exceeding their expectations
- Profit: We generate profits through operational excellence and continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
- Customer-centric and committed to understanding and meeting customer needs
Self-Assessment Questions:
- Do I thrive in a collaborative, team-oriented work environment?
- Am I results-driven and focused on delivering high-quality work?
- Am I adaptable and open to change, with a customer-centric mindset?
ASSUMPTION: FedEx values a diverse and inclusive workforce, with a strong focus on collaboration, customer service, and operational excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external vendors and agencies to ensure quality and adherence to corporate guidelines
- Balancing creative and strategic thinking with data-driven decision-making
- Adapting to changes in the marketing landscape and customer preferences
ASSUMPTION: This role may present challenges in managing multiple projects and stakeholders, requiring strong organizational skills and adaptability.
📈 Similar Roles Comparison
- Marketing Manager: This role focuses more on strategic planning and team leadership, while the Marketing Specialist role is more focused on hands-on project execution and content creation
- Brand Manager: This role is more focused on brand strategy and management, while the Marketing Specialist role involves a broader range of marketing activities
- Digital Marketing Specialist: This role is more focused on digital marketing channels and tactics, while the Marketing Specialist role involves a broader range of marketing channels and activities
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements.
📝 Sample Projects
- Developing and executing a local marketing campaign to launch a new product or service
- Creating engaging content for social media channels to increase brand awareness and customer engagement
- Managing an event or conference, including vendor management, logistics, and on-site execution
ASSUMPTION: These sample projects illustrate the hands-on, strategic, and creative aspects of the Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy and team structure?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does FedEx support work-life balance for its employees?
- What is the company's approach to innovation and digital transformation in the marketing department?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: careers.fedex.com
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with FedEx's culture and values
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
- Research FedEx's marketing strategies and recent campaigns to show your familiarity with the company's approach to marketing
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
