📌 Core Information
🔹 Job Title: Marketing Specialist, Network Growth
🔹 Company: Lendi Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Sydney-based with flexible work arrangement)
🚀 Job Overview
Key aspects of this role include:
- Driving broker and franchise recruitment through impactful B2B marketing and lead-generating campaigns.
- Developing and executing engaging, on-brand content across digital, social, and event channels.
- Managing targeted campaigns and communications to drive new enquiries and re-engage broker candidates.
- Monitoring industry trends and competitor activity to inform messaging and strategy.
- Collaborating cross-functionally and with external partners to bring campaigns to life and source authentic content.
ASSUMPTION: This role requires a strong focus on strategic storytelling, content creation, and campaign management to attract and engage brokers and franchisees within the Lendi Group network.
📋 Key Responsibilities
✅ Develop and execute engaging, on-brand content across digital, social, and event channels to attract and convert brokers.
✅ Maintain a content library and ensure alignment with brand guidelines, tone, and messaging across all touchpoints.
✅ Manage targeted campaigns and communications to drive new enquiries and re-engage broker candidates.
✅ Craft regular updates to support broker development and brand engagement within the network.
✅ Monitor industry trends and competitor activity to inform messaging and strategy.
✅ Support award submissions and recognition initiatives to enhance brand credibility and appeal.
✅ Track and report on campaign outcomes, content engagement, and lead metrics to support continuous improvement.
✅ Work cross-functionally and with external partners to bring campaigns to life and source authentic content.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a balance of strategic thinking and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 2 years in a generalist marketing coordinator role, confidently managing content, campaigns, and cross-channel coordination.
Required Skills:
- Proven ability to craft clear, engaging, and brand-consistent copy tailored to diverse audiences and platforms.
- Proficient in Canva and/or Adobe Creative Suite, with a strong portfolio of visual assets across digital and print.
- Excellent verbal and interpersonal skills, with the confidence to engage stakeholders and collaborate effectively.
- Exceptionally organised with a sharp eye for detail and quality, ensuring accuracy and precision across every campaign deliverable.
Preferred Skills:
- Experience in the financial services or mortgage broking industry.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for candidates to have a basic understanding of the mortgage broking industry and its unique aspects.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Sydney, the estimated salary range is AU$75,000 - AU$95,000 per annum, plus superannuation.
Benefits:
- Hybrid Working Arrangement
- Holistic Wellbeing Programs
- Generous Paid Parental Leave
- Loyalty Leave
- Wellness Initiatives
Working Hours: Full-time position with a standard workweek of 37.5 hours, Monday to Friday, with flexibility to work remotely up to 2 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Mortgage Broking
Company Size: Medium (1,001-5,000 employees)
Founded: 1992, with a rich history and strong brand recognition in the Australian mortgage market
Company Description:
- Lendi Group is a market-leading digital platform business that operates Lendi, Australia's original and #1 digital mortgage brand, and the iconic Aussie franchise.
- Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer's agents, integrated property search and conveyancing, Aussie supports customers at every step of their property journey.
- Lendi Group's loan book is more than AU$100b, and it was named Australia's Aggregator of the Year for 2024.
Company Specialties:
- Mortgage Broking
- Home Loans
- Personal Loans
- Insurance
Company Website: aussie.com.au
ASSUMPTION: Lendi Group's diverse range of services and strong brand presence in the mortgage market make it an attractive employer for marketing professionals seeking to make an impact in the financial services industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and progression within the Lendi Group marketing team.
Reporting Structure: This role reports directly to the Marketing Manager, Network Growth, and works closely with cross-functional teams, including Sales, Product, and Brand.
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work, allowing for flexibility and a healthy work-life balance.
Growth Opportunities:
- Progression to a senior marketing role within the Lendi Group marketing team.
- Expanding skills and expertise in B2B marketing, content creation, and campaign management.
- Gaining experience in the financial services industry and mortgage broking sector.
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the financial services industry while working for a well-established and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Level 28, 225 George Street, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is Australia's largest and most populous city, offering a vibrant cultural scene, diverse neighborhoods, and a thriving job market.
- The CBD location provides easy access to public transportation, shopping, dining, and entertainment options.
- The hybrid work arrangement allows for a better work-life balance and reduced commuting time.
Work Schedule: Standard business hours, Monday to Friday, with flexibility to work remotely up to 2 days per week.
ASSUMPTION: The hybrid work arrangement and central CBD location make this role an attractive opportunity for marketing professionals seeking a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager and/or team members to discuss the candidate's skills, experience, and alignment with the role's requirements.
- Final interview with the Marketing Manager, Network Growth, to discuss the candidate's fit within the team and the broader Lendi Group organization.
Key Assessment Areas:
- Candidates' ability to craft engaging and on-brand content tailored to diverse audiences and platforms.
- Candidates' proficiency in Canva and/or Adobe Creative Suite and their portfolio of visual assets across digital and print.
- Candidates' organizational skills, attention to detail, and ability to manage campaign deliverables accurately and efficiently.
- Candidates' understanding of the mortgage broking industry and their ability to align marketing strategies with business goals.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements that align with the role's requirements.
- Prepare examples of your content creation and campaign management work, demonstrating your ability to drive broker and franchise recruitment through impactful B2B marketing.
- Research Lendi Group and the mortgage broking industry to showcase your understanding of the company and its unique aspects.
ATS Keywords: B2B Marketing, Content Creation, Campaign Management, Digital Marketing, Social Media, Event Marketing, Stakeholder Engagement, Strategic Storytelling, Copywriting, Detail Orientation, Cross-Channel Coordination, Visual Design, Market Research, Brand Management, Lead Generation, Data Analysis
ASSUMPTION: Applicants should focus on demonstrating their ability to create engaging content, manage campaigns, and collaborate effectively with cross-functional teams to drive broker and franchise recruitment within the Lendi Group network.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite (optional)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
ASSUMPTION: Proficiency in Canva and/or Adobe Creative Suite is required, while familiarity with marketing automation tools and CRM systems would be an asset for this role.
👔 Cultural Fit Considerations
Company Values:
- We Are Stronger United
- Act Like You Own It
- Keep Home Loans Human
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and stakeholder engagement.
- Results-driven, with a strong emphasis on continuous improvement and data-informed decision-making.
- Adaptable and responsive to change, with a willingness to learn and grow in a dynamic and evolving industry.
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams to achieve common goals?
- Are you comfortable managing multiple projects and campaign deliverables, ensuring accuracy and precision in all aspects of your work?
- Do you possess a strong understanding of the mortgage broking industry and its unique aspects, or are you eager to learn and develop your knowledge in this area?
ASSUMPTION: Candidates who align with Lendi Group's core values and possess a strong work ethic, collaborative mindset, and willingness to learn will thrive in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the mortgage broking industry may require candidates to adapt quickly and respond to changes in the market and competitive landscape.
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with on-site team members and stakeholders.
- The need to balance creative and analytical tasks may require candidates to develop strong project management skills and attention to detail.
- The competitive nature of the mortgage broking industry may necessitate candidates to stay up-to-date with industry trends and competitor activity to inform marketing strategies and tactics.
ASSUMPTION: Successful candidates will possess strong adaptability, excellent communication skills, and a proactive approach to problem-solving to overcome these potential challenges.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on B2B marketing and lead generation within the mortgage broking industry.
- Compared to other marketing roles within Lendi Group, this position requires a strong understanding of the mortgage broking industry and its unique aspects.
- Career progression in this role may involve expanding into senior marketing roles within the Lendi Group marketing team or exploring opportunities within the broader financial services industry.
ASSUMPTION: Candidates should consider their long-term career goals and aspirations when evaluating this role and its potential growth opportunities within the Lendi Group organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage broker candidates and drive new enquiries.
- Crafting a series of engaging blog posts and social media content to showcase Lendi Group's unique value proposition and attract new brokers to the network.
- Managing a cross-functional project to create a comprehensive content library and ensure alignment with brand guidelines, tone, and messaging across all touchpoints.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Marketing Specialist, Network Growth role, highlighting the importance of strategic storytelling, content creation, and campaign management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical broker or franchisee journey and how this role contributes to driving recruitment and engagement within the Lendi Group network?
- How does this role collaborate with cross-functional teams, such as Sales, Product, and Brand, to ensure alignment with business goals and objectives?
- What are the most significant industry trends and competitor activities currently shaping the mortgage broking market, and how does this role address these challenges and opportunities?
- How does Lendi Group support the professional development and growth of its marketing team members, and what opportunities exist for career progression within the organization?
- What is the expected timeline for onboarding and ramping up in this role, and how will the team support my success during this transition?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the team's dynamics, and the company's culture, enabling them to make an informed decision about their fit within the Lendi Group organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements that align with the role's requirements.
- Prepare examples of your content creation and campaign management work, demonstrating your ability to drive broker and franchise recruitment through impactful B2B marketing.
- Research Lendi Group and the mortgage broking industry to showcase your understanding of the company and its unique aspects.
- Follow up with the Lendi Group HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
