📌 Core Information
🔹 Job Title: Marketing Specialist (Switzerland & International) – French Speaker - Barcelona based
🔹 Company: ALPADIA Language Schools SA
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting and growing the strong presence of ALPADIA brands in Switzerland and other European markets
- Working with an international team based in offices across Europe
- Exposure to international marketing using a variety of digital and traditional offline channels
- Ideal for someone with previous marketing experience in French and English
ASSUMPTION: This role requires a strong understanding of the Swiss culture and other European countries, as well as a keen interest in online trends, technology, social media, blogs, and travel.
📋 Key Responsibilities
✅ Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
✅ Supporting the development and implementation of regional marketing projects to grow revenue and ROI
✅ General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
✅ Working with content, email, design, and web teams to develop digital campaigns
✅ Website and blog management: writing, translating, and proofreading content
✅ Writing compelling content and outreach, digital PR, and best practice industry trends
✅ Sourcing and securing sponsorships, blogger partnerships, and influencers
✅ Social media planning, research, and execution
✅ Communicating with target audiences and managing customer relationships
✅ Organizing events such as exhibitions and fairs
ASSUMPTION: The role may require occasional travel to attend events or meet with partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of relevant marketing experience
Required Skills:
- Spoken and written fluency in French and English (German or Italian is a plus)
- Solid awareness of Swiss culture and other European countries
- Keen interest in online trends, technology, social media, blogs, and travel
- Ability to think creatively and contribute ideas
- Demonstrated ability to handle and prioritize multiple tasks and deadlines
- Proven success in applying strategy, using marketing channels with focus on digital
- Experience with website analytics tools
- Knowledge of HTML, website management (CMS), and mass email (CRM)
- High levels of energy and self-motivation
Preferred Skills:
- PPC and best performance media practice
- Complementary experience of offline marketing
ASSUMPTION: Candidates must have a Spanish Social Security number and NIE (or have initiated the process).
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for a mid-size company in Barcelona)
Benefits:
- Flexible working policy
- Dynamic work atmosphere
- Competitive salary
- Lunch vouchers
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Language courses abroad
- Medical insurance benefits discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research for a mid-size company in Barcelona. Actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 1996
Company Description:
- ALPADIA Language Schools is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures.
- Present in Switzerland, France, Germany, and England, ALPADIA creates a vibrant environment to foster connections, enhance experience, and inspire imagination.
- ALPADIA offers all-year-round courses for adults and summer camp programs for juniors and teenagers.
Company Specialties:
- Language education tourism
- All-year-round Adult Language Courses
- Summer Camps for Teens and Juniors
- University Pathway Germany, France, and Switzerland
- German, French, English, and Italian courses
Company Website: http://www.alpadia.com
ASSUMPTION: ALPADIA Language Schools is part of the Kaplan Language Group (KLG), which consists of some of the biggest names in educational language tourism, including Alpadia Language Schools, ESL Languages, and Kaplan International Languages.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and international exposure
Reporting Structure: The Marketing Specialist will report to the Marketing Manager DACH & International
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Exposure to international marketing and various digital and traditional offline channels
- Potential to work on regional marketing projects and grow revenue and ROI
- Opportunity to develop skills in an international environment in the exciting field of language travel
ASSUMPTION: This role offers extensive exposure to international marketing and the opportunity to work with an international team based in offices across Europe.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic work atmosphere
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- Barcelona is known for its unique architecture, vibrant culture, and beautiful beaches
- The city offers a high quality of life, with a mild Mediterranean climate, delicious food, and a rich history
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: Barcelona offers a multicultural environment, which may enhance the candidate's experience and opportunities for growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Language skills (French, English, and any additional languages)
- Marketing experience and knowledge
- Cultural awareness and understanding of the Swiss market
- Creativity and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and language skills
- Demonstrate your understanding of the Swiss market and cultural awareness
- Showcase your creativity and problem-solving skills through examples of past projects or campaigns
- Follow up after submitting your application to express your interest in the role
ATS Keywords: Marketing, French, English, Switzerland, International, Digital Campaigns, Content Creation, Social Media, Event Organization, Marketing Research, Creative Thinking, PPC, HTML, CMS, Mass Email, Online Trends, Self-Motivation
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Website analytics tools (e.g., Google Analytics)
- Content management systems (CMS) (e.g., WordPress)
- Mass email platforms (e.g., Mailchimp)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching languages to enrich students' futures
- Creating a vibrant environment to foster connections, enhance experience, and inspire imagination
- Encouraging language development through immersion
Work Style:
- Dynamic and energetic
- Collaborative and international team environment
- Focus on digital and traditional offline marketing channels
Self-Assessment Questions:
- Do you have a strong understanding of the Swiss culture and other European countries?
- Are you comfortable working in a dynamic and energetic environment?
- Do you have a keen interest in online trends, technology, social media, blogs, and travel?
ASSUMPTION: Candidates who are a good fit for ALPADIA Language Schools will have a strong understanding of the Swiss culture and other European countries, as well as a keen interest in online trends, technology, social media, blogs, and travel.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Working with an international team and adapting to different cultural norms
- Occasional travel requirements for events or meetings
- Keeping up with the latest online trends and technologies in the marketing industry
ASSUMPTION: The potential challenges of this role may include managing multiple tasks and deadlines, working with an international team, and keeping up with the latest online trends and technologies in the marketing industry.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on the Swiss market and other European countries, as well as its requirement for fluency in French and English
- Industry-specific context: The language education tourism industry is unique, with a focus on immersive language learning experiences
- Career path comparison: This role offers opportunities for growth and international exposure, with the potential to advance to a marketing manager position
ASSUMPTION: This role is unique in its focus on the Swiss market and other European countries, as well as its requirement for fluency in French and English. However, it offers similar opportunities for growth and international exposure as other marketing roles.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote ALPADIA's summer camp programs for juniors and teenagers
- Conducting market research to identify trends and opportunities in the Swiss language education tourism industry
- Collaborating with the content team to create and translate engaging blog posts and social media content
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects may vary depending on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for ALPADIA Language Schools?
- What opportunities are there for professional growth and development within the company?
- How does ALPADIA support work-life balance for its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the team they will be working with. Actual questions may vary depending on the candidate's specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and language skills
- Prepare examples of past projects or campaigns that demonstrate your creativity and problem-solving skills
- Follow up after submitting your application to express your interest in the role
- Prepare for your interview by researching the company and practicing your language skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
