📌 Core Information
🔹 Job Title: Marketing Specialist (Switzerland & International) – French Speaker - Barcelona based
🔹 Company: ALPADIA Language Schools SA
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Education Administration Programs
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting and growing the presence of ALPADIA brands in Switzerland and other European markets
- Working with an international team across Europe
- Exposure to international marketing using various digital and traditional offline channels
- Creating and implementing marketing activity calendars to drive leads and conversions
- Developing and implementing regional marketing projects to grow revenue and ROI
ASSUMPTION: This role requires a strong understanding of the Swiss culture and other European markets, as well as relevant marketing experience.
📋 Key Responsibilities
✅ Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
✅ Supporting the development and implementation of regional marketing projects, focusing on growing revenue and ROI
✅ General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
✅ Working with content, email, design, and web teams to develop digital campaigns
✅ Managing website and blog content: writing, translating, and proofreading
✅ Writing compelling content for various platforms
✅ Outreach, digital PR, and best practice industry trends
✅ Sourcing and securing sponsorships, blogger partnerships, and influencers
✅ Planning, research, and execution of social media campaigns
✅ Communicating with target audiences and managing customer relationships
✅ Organizing events such as exhibitions and fairs
ASSUMPTION: This role requires strong organizational skills, the ability to handle multiple tasks, and the capacity to work in a fast-paced, international environment.
🎯 Required Qualifications
Education: Not specified, but relevant marketing experience is required
Experience: 2-5 years of relevant marketing experience
Required Skills:
- Spoken and written fluency in French and English (German or Italian is a plus)
- Solid awareness of Swiss culture and other European countries
- Relevant marketing experience, with a keen interest in online trends, technology, social media, blogs, and travel
- Ability to think creatively and contribute ideas, experience, and passion in creating content
- Demonstrated ability to handle and prioritize multiple tasks and deadlines
- Proven success in applying strategy, using marketing channels with a focus on digital
- Experience with website analytics tools
- Knowledge of HTML, website management (CMS), and mass email (CRM)
- High levels of energy and self-motivation
Preferred Skills:
- PPC and best performance media practice
- Complementary experience of offline marketing
ASSUMPTION: Candidates must be in possession of a Spanish Social Security number and NIE (or have initiated the process).
💰 Compensation & Benefits
Salary Range: 27,000 - 33,000 EUR/year (based on experience and qualifications)
Benefits:
- Flexible working policy
- Dynamic work atmosphere
- Corporate ethics and sustainable development focus
- Lunch vouchers
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Language courses abroad
- Medical insurance benefits discounts
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing specialists with 2-5 years of experience in the language travel industry.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 1996
Company Description:
- ALPADIA Language Schools is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures.
- Present in Switzerland, France, Germany, and England, ALPADIA creates a vibrant environment to foster connections, enhance experience, and inspire imagination.
- ALPADIA offers all-year-round courses for adults and summer camp programs for juniors and teenagers in multiple languages.
Company Specialties:
- Language education tourism
- All-year-round Adult Language Courses
- Summer Camps for Teens and Juniors
- University Pathway Germany, Switzerland, and France
- German, French, English, and Italian courses
Company Website: http://www.alpadia.com
ASSUMPTION: ALPADIA Language Schools is part of the Kaplan Language Group (KLG), which consists of several prominent names in educational language tourism.
📊 Role Analysis
Career Level: Mid-level marketing specialist
Reporting Structure: Reports to the Marketing Manager DACH & International
Work Arrangement: On-site, based in Barcelona, with extensive exposure to international marketing teams
Growth Opportunities:
- Potential career progression within the Kaplan Language Group
- Exposure to international marketing and diverse teams
- Opportunities to develop skills in various marketing channels and strategies
ASSUMPTION: This role offers growth opportunities through exposure to international marketing and potential career progression within the Kaplan Language Group.
🌍 Location & Work Environment
Office Type: On-site, based in Barcelona, Spain
Office Location(s): Carrer de Pau Claris, L'Eixample, Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- Barcelona is known for its vibrant culture, rich history, and beautiful architecture
- The city offers a high quality of life, with a Mediterranean climate, diverse culinary scene, and numerous cultural attractions
Work Schedule: Full-time, with a flexible working policy
ASSUMPTION: Barcelona offers a vibrant and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Language skills (French, English, and potentially German or Italian)
- Marketing experience and strategic thinking
- Cultural awareness and understanding of the Swiss market
- Adaptability and ability to work in an international team
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, language skills, and cultural awareness
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research ALPADIA and the Kaplan Language Group to demonstrate your interest in the company and its mission
ATS Keywords: Marketing Specialist, French Speaker, Barcelona, Switzerland, International, Digital Marketing, Offline Marketing, Event Organization, Content Creation, Social Media, Competitor Analysis, PPC, HTML, Analytics Tools
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Website management (CMS)
- Mass email (CRM)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Analytics tools (e.g., Google Analytics)
- PPC platforms (e.g., Google Ads)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching languages
- International vision
- Fostering connections and enhancing experiences
- Inspiring imagination
Work Style:
- Dynamic and fast-paced
- International and multicultural
- Focus on corporate ethics and sustainable development
Self-Assessment Questions:
- How do your language skills and cultural awareness make you a strong fit for this role?
- Can you provide an example of a successful marketing campaign you've worked on, and how it aligns with ALPADIA's values?
- How do you handle multiple tasks and prioritize your workload in a fast-paced environment?
ASSUMPTION: ALPADIA Language Schools values candidates who are passionate about language education, culturally aware, and able to thrive in an international, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced, international environment
- Adapting to cultural differences and working with diverse teams
- Balancing regional marketing projects with day-to-day marketing activities
- Keeping up with industry trends and best practices in digital and offline marketing
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in the language travel industry due to its focus on the Swiss market and international marketing exposure
- ALPADIA Language Schools is part of the Kaplan Language Group, which offers opportunities for career progression and international experience
- This role offers a unique blend of regional marketing and international exposure, making it an attractive opportunity for marketing specialists looking to grow their careers in the language travel industry
ASSUMPTION: This role offers a unique blend of regional marketing and international exposure, making it an attractive opportunity for marketing specialists looking to grow their careers in the language travel industry.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote ALPADIA's summer camp programs for juniors and teenagers
- Conducting market research to identify trends and opportunities in the Swiss language travel market
- Collaborating with the content team to create engaging and SEO-optimized blog posts and website content
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does ALPADIA support the professional development and growth of its employees?
- What are the most significant challenges facing the language travel industry, and how does ALPADIA address them?
- How does ALPADIA measure the success of its marketing campaigns and initiatives?
- What opportunities are there for growth and progression within the Kaplan Language Group?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its industry, while also providing valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
