📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Presh Marketing Solutions
🔹 Location: Tampa, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies for multiple accounts
- Collaborating closely with clients and internal teams to ensure strategy alignment
- Monitoring and analyzing account performance to drive growth and improvement
- Staying updated on industry trends and incorporating them into marketing strategies
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple accounts simultaneously.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies and plans for assigned accounts (10-15)
✅ Work closely with clients and the marketing coordinator to ensure alignment of marketing strategies with client objectives and goals
✅ Monitor and analyze account performance and marketing KPIs to measure success and identify areas for improvement
✅ Develop strategies to foster account growth and enhance client relationships
✅ Collaborate with cross-functional teams to facilitate the execution of marketing plans and campaigns
✅ Utilize marketing automation and CRM tools such as HubSpot to enhance campaign effectiveness
✅ Keep updated on industry trends and incorporate the most current methodologies into marketing strategies
ASSUMPTION: This role involves a significant amount of data analysis, strategic planning, and client communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant professional experience with marketing strategy development or marketing campaign development
Required Skills:
- Proven ability to analyze data and provide evidence-based recommendations
- Strong interpersonal and communication skills for effective client relationships
- Outstanding organizational skills and the ability to manage multiple accounts simultaneously
- Demonstrated knowledge of and experience with marketing automation and CRM tools, particularly HubSpot
Preferred Skills:
- Experience within the IT Channel (partner, manufacturer, or distributor level)
- Previous marketing agency experience
- Previous B2B marketing experience
ASSUMPTION: Candidates with experience in the IT Channel or marketing agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Marketing Strategist with 5-10 years of experience in the Tampa, FL area)
Benefits:
- 401k
- Healthcare Plan (Medical, Dental, Vision)
- Unlimited PTO
- Telework Fridays
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, focusing on integrated marketing, marketing-as-a-service, and MarTech solutions for the IT Channel
Company Size: 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2015, with a history of providing digital and inbound marketing services to technology value-added-resellers (VARs) and managed-service-providers (MSPs)
Company Description:
- Presh Marketing Solutions is a digital and inbound marketing agency based out of Tampa, FL
- They help technology value-added-resellers (VARs) and managed-service-providers (MSPs) attract new prospects and generate inbound sales leads through digital and inbound marketing
- They also help IT manufacturers manage their channel marketing through channel marketing software and co-marketing engagements
Company Specialties:
- Marketing
- Digital Marketing
- Inbound Marketing
- Lead Generation
- Website Design
- Channel Marketing
- IT Channel Marketing
- IT VAR & MSP Marketing
- B2B Marketing
- Marketing Automation
- MSP Marketing
- VAR Marketing
- CSP Marketing
- B2B Tech Marketing
- Marketing / CRM Integration
- SharpSpring
- Hubspot
- and Salesforce
Company Website: www.preshmarketingsolutions.com
ASSUMPTION: Presh Marketing Solutions is a well-established agency with a strong focus on the IT Channel, providing ample opportunities for growth and learning in the marketing field.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a management role
Reporting Structure: This role reports directly to the Marketing Director and works closely with the marketing coordinator and cross-functional teams
Work Arrangement: Full-time, with remote work options and flexible hours
Growth Opportunities:
- Potential for career advancement into management or senior strategy roles
- Opportunities to work on diverse accounts and projects within the IT Channel
- Chance to develop and refine skills in marketing strategy, data analysis, and client management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with an office located in Tampa, FL, and remote work options
Office Location(s): 109 N Brush St, Suite 350, Tampa, Florida 33602, US
Geographic Context:
- Tampa, FL, offers a vibrant and growing tech industry, with numerous opportunities for networking and professional development
- The city provides a high quality of life, with a diverse culture, beautiful weather, and numerous outdoor activities
- Tampa is also home to a thriving startup scene and a strong IT Channel presence
Work Schedule: Full-time, with flexible hours and the option to work remotely on Fridays
ASSUMPTION: The hybrid work environment and flexible hours provide a good balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss qualifications and experience
- In-depth interview with the Marketing Director to discuss the role and company culture
- Skills assessment or case study to evaluate strategic thinking and problem-solving abilities
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Provide specific examples of your ability to analyze data and develop evidence-based recommendations
- Demonstrate your understanding of the IT Channel and Presh Marketing Solutions' focus on this industry
ATS Keywords: Marketing Strategy, Client Relationship Management, Data Analysis, Marketing Automation, CRM Tools, HubSpot, Organizational Skills, Interpersonal Skills, IT Channel, B2B Marketing, Marketing Agency
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data analysis, and industry-specific knowledge.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- SharpSpring (marketing automation platform)
- Salesforce (CRM platform)
- Google Analytics (web analytics platform)
- Microsoft Office Suite (productivity tools)
ASSUMPTION: Proficiency in HubSpot is essential for this role, while experience with other marketing automation and CRM tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Innovative
- Collaborative
- Results-driven
- Continuously learning
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay updated on industry trends and incorporate them into your marketing strategies?
- Can you provide an example of a time when you analyzed data to drive marketing strategy or improve campaign performance?
- How do you balance the need for strategic thinking with the ability to execute tactical plans and campaigns?
ASSUMPTION: Presh Marketing Solutions values employees who are data-driven, strategic, and collaborative, with a strong focus on client success and continuous learning.
⚠️ Potential Challenges
- Managing multiple accounts simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices in marketing automation and CRM tools
- Balancing strategic thinking with the need to execute tactical plans and campaigns
- Working with clients who may have varying levels of marketing expertise and expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on continuous learning, and effective communication with clients and internal teams.
📈 Similar Roles Comparison
- Unlike other marketing strategist roles, this position focuses specifically on the IT Channel, providing an opportunity to specialize in this industry
- Presh Marketing Solutions offers a mid-sized company environment, allowing for more opportunities for growth and impact compared to larger agencies
- This role offers a blend of strategic thinking, data analysis, and client management, providing a well-rounded experience for the right candidate
ASSUMPTION: This role offers a unique combination of industry focus, company size, and required skills, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new IT Channel client, including target audience identification, messaging, and channel selection
- Analyzing campaign performance data to identify trends, optimize spend, and improve ROI for an existing client
- Collaborating with cross-functional teams to execute a multi-channel marketing campaign, including email, social media, and content marketing components
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does Presh Marketing Solutions support the growth and development of its marketing strategists?
- Can you describe the typical career path for someone in this role, and what opportunities exist for advancement?
- How does the company approach client relationships, and what is the expected level of client interaction for this role?
- What are the most challenging aspects of this role, and how has the company supported previous strategists in overcoming these challenges?
- How does the company foster a culture of innovation and continuous learning, and what resources are available to support professional development?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare for the interview by researching Presh Marketing Solutions and the IT Channel, and be ready to discuss your strategic thinking and problem-solving abilities
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
