📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Bristol Myers Squibb
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site/Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies
- Collaborating cross-functionally to create and execute campaigns
- Managing multiple projects and prioritizing tasks
- Analyzing campaign performance and driving improvements
- Ensuring regulatory compliance and quality of marketing materials
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Develop and implement brand strategies in collaboration with the Brand Lead and Customer Experience Strategist
✅ Co-create campaigns with the Customer Experience Strategist and ensure smooth implementation
✅ Create, edit, and review scientific content for marketing and disease awareness campaigns across various channels
✅ Collaborate with cross-functional teams to ensure campaigns meet customer needs and regulatory requirements
✅ Manage content creation process, working with global roles and external agencies for efficient and localized campaigns
✅ Stay up-to-date with communication and marketing trends, and identify opportunities to optimize content using data and experimentation
✅ Drive trade-off discussions based on KPIs and campaign success, and collaborate with BI&A teams to inform tactics
✅ Collaborate with medical, regulatory, compliance, and legal departments to ensure content adherence to guidelines
✅ Manage multiple projects simultaneously, prioritizing tasks based on business objectives and timelines
ASSUMPION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 5-10 years of experience in marketing, with a focus on brand strategy and campaign management
Required Skills:
- Proven experience in promotional material creation and project management
- Strong analytical skills and ability to translate data into actionable tactics
- Excellent communication and collaboration skills
- Fluency in English (Spanish language skills are a plus)
- Proficiency in Microsoft Office Suite and project management tools
Preferred Skills:
- Experience in the pharmaceutical industry
- Familiarity with customer journey mapping and data analysis tools
- Knowledge of regulatory guidelines and landscape
ASSUMPTION: Candidates should have a winning mindset, be customer-focused, and demonstrate strong analytical and project management skills.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on industry standards for mid-senior level marketing roles in Madrid)
Benefits:
- Competitive benefits package
- Flexible work arrangements (2 days on-site)
- Work-life balance initiatives
- Opportunities for professional development and growth
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Madrid. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (as Bristol-Myers Squibb; predecessor companies founded in the 19th century)
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases
- The company has a portfolio of products in oncology, hematology, immunology, cardiovascular disease, and fibrosis
- Bristol Myers Squibb is committed to advancing scientific research and promoting health equity through its Bristol Myers Squibb Foundation
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a large, established company with a strong focus on innovation, research, and development, offering extensive opportunities for career growth and professional development.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Brand Lead and works closely with the Customer Experience Strategist and cross-functional teams
Work Arrangement: Hybrid (2 days on-site per week)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Madrid is home to numerous multinational corporations and offers ample opportunities for career growth and development
Work Schedule: Full-time (37.5 hours per week), with flexible hours and remote work options available
ASSUMPTION: Madrid offers a dynamic work environment with a diverse range of industries and opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Brand Lead or a senior representative from the marketing department
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Analytical skills and data-driven decision-making
- Familiarity with marketing trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the pharmaceutical industry and marketing trends
- Showcase your ability to manage multiple projects and prioritize tasks effectively
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
ATS Keywords: Marketing Strategy, Campaign Management, Project Management, Customer Experience, Analytical Skills, Collaboration, Regulatory Compliance, Brand Strategy, Content Creation, Data Analysis
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing strategic thinking, problem-solving skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you have a strong customer focus and a deep understanding of customer journeys and experiences?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and the ability to translate data into actionable tactics?
- Are you passionate about staying current with marketing trends and best practices?
ASSUMPTION: Bristol Myers Squibb values candidates who are patient-focused, innovative, collaborative, accountable, and inclusive, with a strong work ethic and a passion for staying current with marketing trends and best practices.
⚠️ Potential Challenges
- Managing multiple projects and prioritizing tasks effectively
- Balancing on-site and remote work responsibilities
- Keeping up-to-date with regulatory guidelines and industry trends
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: This role may present challenges related to project management, balancing on-site and remote work, and keeping up with regulatory guidelines and industry trends.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand strategy and campaign co-creation with the Customer Experience Strategist
- Industry-specific context: The pharmaceutical industry is highly regulated, with a strong focus on safety, efficacy, and compliance
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department, with potential to take on additional responsibilities and move into senior leadership positions
ASSUMPTION: This role is unique in its focus on brand strategy and campaign co-creation, with opportunities for growth and advancement within the marketing department.
📝 Sample Projects
- Developing and implementing a brand strategy for a new product launch
- Co-creating and executing a cross-channel marketing campaign to raise disease awareness and drive patient engagement
- Managing a project to update and localize global marketing materials, ensuring regulatory compliance and efficient content reutilization
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the Marketing Strategist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities and focus areas for the marketing department in the coming year?
- How does the company foster a culture of innovation and continuous improvement?
- What are the most challenging aspects of this role, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Asking these questions will help you better understand the work environment, company culture, and growth opportunities within the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
- Research the pharmaceutical industry and marketing trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
