📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Townsquare Media
🔹 Location: Owensboro, KY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Owensboro office required)
🚀 Job Overview
Key aspects of this role include:
- Prospecting and qualifying new clients using proprietary data and analytics
- Developing and implementing successful marketing strategies for clients
- Cross-selling a variety of marketing solutions, including broadcast and digital services
- Building and maintaining strong client relationships
- Collaborating with internal teams to identify upsell and cross-sell opportunities
ASSUMPTION: This role requires a strong sales background and excellent communication skills. Previous experience in digital marketing is a plus but not required, as comprehensive training will be provided.
📋 Key Responsibilities
✅ Prospect, qualify, and secure new clients using Townsquare's proprietary data and analytics
✅ Conduct comprehensive needs analyses and create successful marketing campaigns for clients
✅ Diversify clients' solutions through cross-selling a variety of marketing solutions
✅ Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities
✅ Work closely with the Director of Sales, Digital Solutions Manager, and Market President to set and exceed sales goals
ASSUMPTION: This role involves frequent travel within the Evansville market and may require occasional overnight stays.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 2+ years of experience in sales (required)
Required Skills:
- Proven track record of achieving and exceeding sales goals
- Demonstrated success in identifying and securing new business
- Strong work ethic, drive, and competitiveness
- Exceptional presentation, interpersonal, and communication skills
- Valid driver's license, auto insurance, and vehicle (required)
Preferred Skills:
- Experience in digital marketing
- Familiarity with data analytics tools
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a background in radio, advertising, or related fields may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on experience and performance)
Benefits:
- Competitive base salary with UNCAPPED commission plan
- 3 weeks PTO
- 9 paid holidays (including 2 personal/floating holidays)
- Volunteer Time Off
- Health, Dental, and Vision Insurance
- Pet Insurance
- 401(K) Retirement Plan with Company Match
- Employee Stock Purchase Plan
- Company-provided laptop
- Comprehensive training and growth opportunities
- Unlimited growth potential in a dynamic work environment
Working Hours: Full-time, Monday-Friday, with some flexibility for client needs
ASSUMPTION: The salary range provided is an estimate based on market research and similar roles in the Evansville market. Actual compensation may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Townsquare Media is a media, entertainment, and digital marketing solutions company focused on small and mid-sized markets across the U.S.
Company Size: Townsquare Media has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2010, with a history of acquisitions and expansion in the media and marketing industries.
Company Description:
- Townsquare Media operates 354 radio stations and more than 400 local websites in 74 U.S. markets
- The company offers a range of marketing solutions, including broadcast, digital, and live event services
- Townsquare Media is committed to fostering a dynamic and competitive work environment that promotes success, training, development, and unlimited growth potential
Company Specialties:
- Radio broadcasting
- Online advertising
- Live events
- National and local advertising
- Programmatic advertising
- Digital marketing
Company Website: townsquaremedia.com
ASSUMPTION: Townsquare Media's extensive portfolio of media assets and marketing solutions enables it to provide comprehensive and tailored services to clients across various industries.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to advance their sales and marketing careers in a dynamic and competitive environment.
Reporting Structure: The Marketing Strategist will report directly to the Director of Sales and collaborate closely with the Digital Solutions Manager and Market President.
Work Arrangement: This is an on-site role, requiring the candidate to work out of Townsquare Media's Owensboro office. Occasional travel within the Evansville market may be required.
Growth Opportunities:
- Advancement to senior sales roles, such as Senior Marketing Strategist or Sales Manager
- Expansion into digital marketing or other specialized areas within the company
- Potential relocation to other markets or roles within Townsquare Media's extensive portfolio of brands
ASSUMPTION: Successful candidates will have the opportunity to grow their careers within Townsquare Media, with potential for advancement and relocation based on individual performance and company needs.
🌍 Location & Work Environment
Office Type: Townsquare Media's Owensboro office is a professional and collaborative environment, with a focus on teamwork and open communication.
Office Location(s): 1001 Frederica Street, Owensboro, KY 42301
Geographic Context:
- Owensboro is a city in western Kentucky with a population of approximately 60,000
- The city is located along the Ohio River and offers a mix of urban and rural amenities
- Owensboro is known for its vibrant arts scene, historic homes, and outdoor recreation opportunities
Work Schedule: Full-time, Monday-Friday, with some flexibility for client needs
ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be prepared to travel occasionally within the Evansville market.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Director of Sales
- In-person interview with the Director of Sales, Digital Solutions Manager, and Market President
- Final interview with the Regional Vice President of Sales
- Background check and reference verification
Key Assessment Areas:
- Sales skills and experience
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Townsquare Media's values
Application Tips:
- Highlight relevant sales experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Townsquare Media's culture
- Prepare examples of successful marketing campaigns or sales strategies you've developed and executed in the past
ATS Keywords: Sales, marketing, prospecting, client service, market analysis, cross-selling, digital marketing, SEO, SEM, programmatic advertising, broadcast advertising, radio, advertising services
ASSUMPTION: Townsquare Media uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.
🛠️ Tools & Technologies
- Townsquare's proprietary data and analytics platform
- Salesforce or similar CRM software
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with the listed tools and technologies is not required, as comprehensive training will be provided to successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Integrity
- Accountability
- Innovation
- Customer focus
Work Style:
- Dynamic and competitive
- Results-driven and goal-oriented
- Team-focused and collaborative
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and competitive work environment?
- Are you comfortable working collaboratively with internal teams to achieve shared goals?
- Do you have a strong work ethic and a commitment to continuous learning and improvement?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Townsquare Media's values and work style, as well as a commitment to the company's mission and goals.
⚠️ Potential Challenges
- Occasional travel within the Evansville market may be required
- The role involves frequent client interactions and may require working outside of standard business hours
- Townsquare Media's dynamic and competitive work environment may not be suitable for candidates who prefer a more laid-back or structured work environment
- The company's rapid growth and expansion may present challenges in terms of role definition and career pathing
ASSUMPTION: Successful candidates will be adaptable and comfortable working in a fast-paced, dynamic environment with a focus on results and continuous improvement.
📈 Similar Roles Comparison
- Compared to other marketing strategist roles, this position offers a unique opportunity to work with a diverse portfolio of media assets and marketing solutions
- Townsquare Media's focus on small and mid-sized markets provides candidates with the opportunity to work closely with clients and have a significant impact on the company's growth and success
- Career paths within Townsquare Media may differ from those in larger, more established companies, with potential for advancement and relocation based on individual performance and company needs
ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the unique opportunities and challenges presented by this position.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a local small business
- Conducting a comprehensive market analysis to identify new business opportunities in a specific industry or geographic region
- Collaborating with internal teams to create a customized marketing solution for a national brand
ASSUMPTION: Successful candidates will be able to provide examples of relevant projects and achievements that demonstrate their skills and experience in marketing and sales.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Townsquare Media support the professional development and growth of its employees?
- What are the most challenging aspects of working in a dynamic and competitive work environment?
- How does Townsquare Media measure the success of its marketing strategists, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for advancement and relocation within Townsquare Media's portfolio of brands and markets?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their fit with Townsquare Media's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant sales experience and achievements
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Townsquare Media's culture
- Prepare examples of successful marketing campaigns or sales strategies you've developed and executed in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
