📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Townsquare Media
🔹 Location: Evansville, IN
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (requires working from the Evansville office)
🚀 Job Overview
Key aspects of this role include:
- Prospecting, qualifying, and securing new clients using proprietary data and analytics
- Creating successful marketing strategies and providing world-class client service
- Diversifying clients' solutions through cross-selling various marketing solutions
- Building and maintaining close working relationships with internal teams
- Working hands-on with management to set and exceed sales goals
ASSUMPTION: This role requires a strong sales background, excellent communication skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Prospect, qualify, and secure new clients using proprietary data and analytics
✅ Provide world-class client service, research, and market analysis to create successful campaigns
✅ Diversify clients' solutions through cross-selling various marketing solutions
✅ Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities
✅ Work hands-on with management to set and exceed sales goals
ASSUMPTION: This role requires a strong focus on sales, client management, and relationship-building.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 2+ years of experience in sales (required)
Required Skills:
- Proven track record of achieving and exceeding sales goals
- Demonstrated success in identifying and securing new business
- Strong work ethic, drive, and competitiveness
- Exceptional presentation, interpersonal, and communication skills
- Valid driver's license, auto insurance, and vehicle (required)
Preferred Skills:
ASSUMPTION: Candidates should have a strong sales background and excellent communication skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on industry standards for a Marketing Strategist with 2-5 years of experience)
Benefits:
- Competitive base salary with UNCAPPED commission plan
- 3 weeks PTO
- 9 paid holidays (including 2 personal/floating holidays)
- Volunteer Time Off
- Health, Dental, and Vision Insurance
- Pet Insurance
- 401(K) Retirement Plan with Company Match
- Employee Stock Purchase Plan
- Company-provided laptop
- Comprehensive training and growth opportunities
- Unlimited growth potential in a dynamic work environment
Working Hours: Full-time, Monday-Friday, with flexibility for client needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Townsquare Media is a media, entertainment, and digital marketing solutions company focused on small and mid-sized markets across the U.S.
Company Size: Townsquare Media has 1,001-5,000 employees and is a public company.
Founded: Townsquare Media was founded in 2010 and is headquartered in Purchase, New York.
Company Description:
- Townsquare Media operates 354 radio stations and more than 400 local websites in 74 U.S. markets
- The company offers a range of marketing solutions, including broadcast, digital (website design, SEO, SEM, programmatic, paid search/social, business management platforms), and live events
- Townsquare Media is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Radio
- Online advertising
- Live events
- National advertising
- Local advertising
- Programmatic Advertising
- Digital Marketing
Company Website: www.townsquaremedia.com
ASSUMPTION: Townsquare Media's size and industry focus provide opportunities for growth and career development.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of sales experience.
Reporting Structure: The Marketing Strategist will report directly to the Director of Sales and work closely with the Digital Solutions Manager and Market President.
Work Arrangement: This is an on-site role that requires working from the Evansville office. However, there may be flexibility for remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a senior sales role or management position
- Expansion of responsibilities to include additional markets or product lines
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company.
🌍 Location & Work Environment
Office Type: Townsquare Media's Evansville office is a professional and collaborative work environment.
Office Location(s): 101 N Wabash Ave, Evansville, IN 47708, USA
Geographic Context:
- Evansville is the third-largest city in Indiana, with a population of approximately 120,000
- The city is located in the southwestern corner of the state, near the Kentucky and Illinois borders
- Evansville offers a mix of urban and suburban living, with a low cost of living compared to other U.S. cities
Work Schedule: Full-time, Monday-Friday, with flexibility for client needs
ASSUMPTION: The Evansville office provides a supportive and collaborative work environment that fosters growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- In-person or virtual interview with the Director of Sales and Market President
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Sales skills and experience
- Communication and presentation skills
- Problem-solving and critical thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience and relevant skills
- Prepare examples of successful sales strategies and client management experiences
- Research Townsquare Media and the Evansville market to demonstrate your interest and understanding of the role
ATS Keywords: Sales, Marketing, Client Service, Market Analysis, Prospecting, Qualifying, Securing New Business, Cross-selling, Relationship Building, Goal Setting, Digital Marketing, SEO, SEM
ASSUMPTION: The interview process will focus on assessing the candidate's sales skills, communication abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Salesforce
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Proprietary data and analytics tools
ASSUMPTION: Familiarity with CRM software, Microsoft Office Suite, and Google Workspace is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Collaboration
- Innovation
- Customer Focus
Work Style:
- Results-driven
- Competitive
- Adaptable
- Collaborative
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a competitive, results-driven environment?
- Are you comfortable working collaboratively with internal teams to achieve shared goals?
- Do you have a strong customer focus and a passion for providing exceptional client service?
ASSUMPTION: Townsquare Media values candidates who are results-driven, collaborative, and customer-focused, with a strong work ethic and competitive spirit.
⚠️ Potential Challenges
- Requires working on-site in Evansville, Indiana
- May involve cold calling and prospecting, which can be challenging and time-consuming
- Requires meeting and exceeding sales goals, which can be stressful and demanding
- May require working evenings and weekends to accommodate client needs
ASSUMPTION: These challenges can be overcome with strong sales skills, excellent communication abilities, and a commitment to providing exceptional client service.
📈 Similar Roles Comparison
- Compared to other Marketing Strategist roles, this position may offer more autonomy and responsibility for securing new business
- Townsquare Media's focus on small and mid-sized markets may provide unique opportunities for growth and development
- This role may offer more cross-selling opportunities compared to other marketing-focused positions
ASSUMPTION: This role offers a unique blend of sales, marketing, and client management responsibilities, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new client in the retail industry
- Conducting market research and analysis to identify new business opportunities in the Evansville market
- Collaborating with internal teams to create a cross-selling campaign for an existing client in the healthcare industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Townsquare Media support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Townsquare Media measure success for this role, and what are the key performance indicators (KPIs)?
- What opportunities are there for advancement within the company, and how can I position myself for these opportunities?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience and relevant skills
- Prepare examples of successful sales strategies and client management experiences
- Research Townsquare Media and the Evansville market to demonstrate your interest and understanding of the role
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
