📌 Core Information
🔹 Job Title: Marketing Strategist - B2B (Rocket Travel by Agoda)
🔹 Company: Agoda
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for white-label travel platform partners
- Analyzing data to uncover trends and opportunities
- Influencing decision-making and driving revenue growth
- Collaborating with cross-functional teams to ensure smooth execution of initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a consultative environment.
📋 Key Responsibilities
✅ Provide marketing guidance and support to white-label travel platform partners
✅ Understand partners’ business models and goals to provide tailored marketing strategies
✅ Analyze large datasets to uncover trends and opportunities, delivering actionable insights
✅ Influence partners to adopt strategies that align with their goals and Agoda’s business objectives
✅ Focus on maximizing contribution margin and ROI while ensuring partner satisfaction and long-term engagement
✅ Collaborate with internal teams, including sales, product, analytics, and operations, to ensure smooth execution of initiatives
ASSUMPTION: This role involves a significant amount of stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; MBA preferred
Experience: 7+ years of relevant marketing experience, ideally within e-commerce, travel, or SaaS environments
Required Skills:
- Proven marketing experience, ideally within e-commerce, travel, or SaaS environments
- Strong analytical skills with the ability to dissect data and provide actionable recommendations
- Exceptional communication skills, both written and spoken
- Exposure to sales with an understanding of how partnerships contribute to revenue growth
- Proven track record of leading multi-stakeholder initiatives successfully
Preferred Skills:
- Consulting background
- Knowledge of SQL
ASSUMPTION: Candidates with a strong analytical background and experience in a consultative role will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: $125,000 - $150,000 USD per year
Benefits:
- Bonus
- 401k with match
- Flexible vacation time
- Maternity and paternity benefits
- Health and dental insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for the Chicago-metro area and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda operates in the online travel booking industry, focusing on accommodations, flights, and more. It is part of Booking Holdings (NASDAQ: BKNG) and has a global presence with over 7,000 employees.
Company Size: Agoda has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Agoda was founded in 2005 in Thailand and has since grown into a global online travel booking platform.
Company Description:
- Agoda bridges the world through travel by offering a global network of accommodations, flights, activities, and more
- The company aims to make travel easy and rewarding for more people by providing best-value deals
- Agoda is committed to fostering a diverse, equitable, and inclusive workplace
Company Specialties:
- Online travel booking
- E-commerce
- Software development
- Data engineering
- Hospitality and sales
Company Website: careersatagoda.com
ASSUMPTION: Agoda’s global presence and diverse workforce offer ample opportunities for career growth and exposure to various aspects of the online travel industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing.
Reporting Structure: The Marketing Strategist will report directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: This is a hybrid role, requiring employees to be in the office for three days a week.
Growth Opportunities:
- Potential to advance to a leadership or management role within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with international teams and partners, fostering global career growth
ASSUMPTION: This role provides ample opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Agoda’s Chicago office is located in the West Loop neighborhood, offering a modern and collaborative work environment.
Office Location(s): 20 Cecil Street, #1401, GSH Plaza, Singapore 049705, SG
Geographic Context:
- Chicago is a major city in the United States, offering a diverse range of cultural, recreational, and professional opportunities
- The West Loop neighborhood is known for its vibrant food scene, nightlife, and proximity to downtown Chicago
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees required to be in the office for three days a week.
ASSUMPTION: The hybrid work arrangement and modern office environment provide a flexible and collaborative work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and technical interviews with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving and decision-making abilities
- Research Agoda and the online travel industry to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Marketing strategy, data analysis, stakeholder management, partner relationships, revenue growth, hybrid work, Chicago office
ASSUMPTION: The interview process will focus on assessing the candidate’s marketing expertise, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Marketing Strategist will be expected to have proficiency in data analysis tools and marketing automation platforms to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Bridging the world through travel
- Empowering people to explore and experience more
- Fostering a diverse, equitable, and inclusive workplace
Work Style:
- Collaborative and data-driven
- Focused on delivering results and driving growth
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong analytical background and experience in a consultative role?
- Are you comfortable working in a hybrid environment and collaborating with international teams?
- Do you thrive in a fast-paced, results-driven work environment?
ASSUMPTION: Candidates who align with Agoda’s values and work style will be well-suited for this role and the company’s culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and partners simultaneously
- Balancing data-driven decision-making with strategic intuition
- Adapting to a hybrid work environment and collaborating with international teams
- Keeping up with the fast-paced nature of the online travel industry
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Consultant or Strategic Marketing Manager within a consulting firm or a B2B-focused marketing agency
- Unlike these roles, the Marketing Strategist will focus specifically on the white-label travel platform partners and their unique business models
- Career progression in this role may lead to leadership or management positions within the marketing department or the broader organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on white-label travel platform partners and Agoda’s unique business model sets it apart.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new white-label travel platform partner, including target audience analysis, channel mix optimization, and campaign planning
- Conducting a competitive analysis of the online travel industry to identify gaps and opportunities for Agoda’s white-label partners
- Creating and presenting a quarterly performance report to senior leadership, highlighting key trends, insights, and recommendations for improving platform performance
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the Marketing Strategist role and the impact it can have on Agoda’s white-label travel platform partners.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with my skill set?
- How does this role collaborate with other departments, such as sales, product, and analytics, to ensure smooth execution of marketing initiatives?
- What are the most significant challenges facing the white-label travel platform partners, and how can this role address them?
- How does Agoda support the growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving and decision-making abilities
- Research Agoda and the online travel industry to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
