Marketing Strategist - Demand & Pipeline (m/f/d)

📌 Core Information

🔹 Job Title: Marketing Strategist - Demand & Pipeline (m/f/d)

🔹 Company: Deep Neuron Lab

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Building and executing pipeline-driven marketing campaigns across various channels and stages
• Aligning marketing strategies with market priorities, opportunity stages, and buying journeys
• Owning analytics, testing, and optimization to improve campaign performance
• Driving visibility through content and exposure to boost reach and reputation
• Localizing and systematizing go-to-market plays for international expansion

ASSUMPTION: This role requires a high level of ownership and strategic thinking, with the potential to grow into a leadership position as the company scales internationally.

📋 Key Responsibilities

✅ Build and execute integrated marketing campaigns across channels, including paid ads, SEO, events, partnerships, content, and outbound enablers

✅ Design initiatives for different funnel stages and ICPs, from awareness to conversion

✅ Build repeatable, localized campaign frameworks for new markets or verticals

✅ Collaborate with sales and business development to understand market priorities, opportunity stages, and buying journeys

✅ Translate ICPs into relevant, channel-specific messaging and develop sales-supporting assets

✅ Define and track funnel metrics, design A/B tests, analyze performance data, and refine based on insights

✅ Oversee the creation of campaign content and identify PR and visibility opportunities

✅ Coordinate both digital and in-person moments to boost reach and reputation

✅ Tailor activities by geography or segment, considering market maturity and local dynamics

✅ Turn successful initiatives into scalable playbooks for future campaigns

✅ Serve as the orchestrator of marketing execution across teams and touchpoints

ASSUMPTION: This role requires strong project management skills, high attention to detail, and a bias for action in fast-paced environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in a growth marketing or demand generation role within a SaaS or B2B software company

Required Skills:

• Proven experience in multi-channel growth tactics, including performance marketing, email automation, content strategy, and offline activation
• Strong analytical mindset, comfortable navigating dashboards, and turning insights into action
• Fluency in English; German is a plus but not required
• Strong project management skills, high attention to detail, and a bias for action in fast-paced environments

Preferred Skills:

• Experience with HubSpot, Google Analytics, Looker/PowerBI, or equivalent tools
• Familiarity with expanding into new geographies and tailoring strategies to international markets

ASSUMPTION: Candidates with experience in the B2B software industry and a strong understanding of SaaS marketing will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• 30 days’ vacation
• Competitive salary
• Monthly voucher

Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing strategist role with 2-5 years of experience in the B2B software industry in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on artificial intelligence and data sourcing

Company Size: Small (11-50 employees), which means a more agile and collaborative work environment with opportunities for growth and impact

Founded: 2019, with a brief history focused on developing products that simplify work processes using artificial intelligence

Company Description:

• At Deep Neuron Lab, they develop products that free people from tedious processes and help companies focus on their core business
• They simplify these processes with artificial intelligence (AI), using the latest methods of Natural Language Processing (NLP) and image recognition to structure data and enable easier access to information
• As experts in AI, they provide their clients with access to the latest technology

Company Specialties:

• Artificial Intelligence
• Machine Learning
• Deep Learning
• Data Science
• Neural Networks
• Wirtschaftsprüfung (Auditing)

Company Website: dnl.ai

ASSUMPTION: Deep Neuron Lab is a growing company with a strong focus on innovation and leveraging AI to improve business processes.

📊 Role Analysis

Career Level: Mid-level, with the potential for growth into a leadership position as the company scales internationally

Reporting Structure: This role reports directly to the Head of Marketing and works cross-functionally with sales, business development, and other marketing teams

Work Arrangement: Hybrid, with the option to work remotely part of the week and regular team events

Growth Opportunities:

• As the company grows, there will be opportunities to take on more responsibilities and potentially move into a leadership role
• This role offers the chance to shape the marketing engine of an ambitious SaaS scale-up and gain visibility across departments and geographies
• Working with a curious, international, and driven team that celebrates wins and learns from experiments

ASSUMPTION: This role offers significant growth potential as the company continues to expand its reach and impact in the market.

🌍 Location & Work Environment

Office Type: Hybrid, with an on-site office in Berlin and the option to work remotely part of the week

Office Location(s): Methfesselstraße 43, Berlin, 10965, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech industry
• The office is located in the Kreuzberg district, known for its creative and diverse atmosphere
• Berlin offers a high quality of life, with numerous cultural attractions, green spaces, and a rich culinary scene

Work Schedule: Full-time, with flexible hours and the option to work remotely part of the week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and campaign planning
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and campaign ideas during the interview
• Showcase your analytical skills and provide examples of how you've used data to inform your marketing decisions
• Demonstrate your ability to work collaboratively and adapt to a fast-paced environment

ATS Keywords: Marketing strategy, demand generation, pipeline, growth marketing, multi-channel campaigns, analytics, A/B testing, localization, go-to-market plays

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your skills and experience during the interview.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Looker/PowerBI or equivalent tools
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: Deep Neuron Lab values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a fast-paced, growing company with evolving priorities
• Balancing on-site and remote work effectively
• Navigating a competitive job market and demonstrating your value proposition

ASSUMPTION: These challenges can be overcome with strong project management skills, a bias for action, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or Growth Marketing Manager, but with a stronger focus on international expansion and localization
• Unlike other marketing roles, this position requires a high level of ownership and strategic thinking, with the potential for growth into a leadership position
• Career progression in this role could lead to a leadership position as the company continues to grow and expand internationally

ASSUMPTION: This role offers unique opportunities for growth and impact, with a strong focus on international expansion and localization.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and pipeline for a new product launch in an international market
• Analyzing campaign performance data to optimize funnel metrics and improve conversion rates
• Collaborating with sales and business development to create targeted messaging and assets for a specific vertical or ICP

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from campaign development and execution to data analysis and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role fits into it?
• What are the most pressing marketing challenges facing the company, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach international expansion, and what role does this position play in that process?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team, and demonstrate your interest and engagement in the process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategy and campaign ideas to discuss during the interview
• Be ready to demonstrate your analytical skills and provide examples of how you've used data to inform your marketing decisions
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.