📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Lake Trust Credit Union
🔹 Location: Brighton, MI
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies aligned with business objectives
- Collaborating with internal business units and external partners
- Analyzing market trends and member behavior to inform strategy
- Creating and optimizing marketing campaigns across various channels
- Monitoring and evaluating campaign performance to drive continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build effective relationships with both internal and external stakeholders.
📋 Key Responsibilities
✅ Partner with internal business units to understand and identify goals, objectives, opportunities, and challenges
✅ Develop and implement appropriate product, pricing, marketing, and communications strategies
✅ Cultivate a deep understanding of relevant member, market, industry, and competitive trends
✅ Create marketing plans/briefs and collaborate in setting integrated marketing and communications strategy
✅ Oversee research, advertising, marketing, email, internal + external website content strategy, social media, and media purchases
✅ Monitor and optimize marketing strategies and tactics based on results
✅ Influence and build an understanding of the integrated marketing and communications practice within the team and the organization
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing required, Advanced Degree preferred
Experience: 5+ years of experience in marketing with at least 3 years of experience in developing strategy required. Financial services or professional services marketing experience preferred.
Required Skills:
- Proven experience in marketing, with a focus on strategy development
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to manage multiple projects and prioritize tasks
- Familiarity with digital marketing, SEO, SEM, and social media platforms
- Experience working with a CMS and building content
Preferred Skills:
- Experience in financial services or professional services marketing
- B2B marketing experience
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role and a strong portfolio demonstrating their strategic thinking and campaign management skills will be highly competitive.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Strategist with 5-10 years of experience in the financial services sector)
Benefits:
- Financial wellbeing services
- 401(K) matching with up to 5% match
- Reduced health insurance
- Employee wellbeing services
- DE&I initiatives
- Work-life integration
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services. Lake Trust Credit Union is a member-owned, not-for-profit financial cooperative providing a wide range of financial services to its members.
Company Size: Medium (201-500 employees). As a medium-sized company, Lake Trust offers a supportive work environment with opportunities for growth and development.
Founded: Lake Trust Credit Union was founded in 1955 and has since grown to serve over 170,000 members across Michigan.
Company Description:
- Lake Trust is committed to enhancing the financial wellbeing of its members and communities
- The company offers a range of financial services, including consumer and business lending, mortgages, and wealth management
- Lake Trust is dedicated to community development and engagement, with a focus on sustainability and empowering wellbeing
Company Specialties:
- Consumer lending
- Business lending
- Financial services
- Community development
Company Website: laketrust.org
ASSUMPTION: Lake Trust Credit Union is a well-established financial institution with a strong commitment to community engagement and member wellbeing.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to advance their careers in a strategic capacity.
Reporting Structure: The Marketing Strategist will report directly to the Vice President of Marketing and Brand Management and collaborate closely with internal business units and external partners.
Work Arrangement: This is an on-site, full-time position with the opportunity for flexible working arrangements based on project needs.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as business development or product management
- Professional development opportunities, such as training and certifications
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's success.
🌍 Location & Work Environment
Office Type: Lake Trust's headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee wellbeing.
Office Location(s): 4605 S. Old US Highway 23, Brighton, MI 48114
Geographic Context:
- Brighton is a mid-sized city located in southeast Michigan, approximately 45 minutes northwest of Detroit
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- Brighton is home to a diverse and growing community, with a strong sense of local pride
Work Schedule: The standard work schedule is Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for project needs and potential opportunities for remote work.
ASSUMPTION: The work environment at Lake Trust is collaborative, supportive, and focused on employee wellbeing, with a strong commitment to work-life integration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing and Brand Management
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with Lake Trust's values and mission
- Portfolio or case study presentation demonstrating relevant experience and skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your strategic thinking and campaign management experience
- Prepare a portfolio or case study demonstrating your ability to develop and implement effective marketing strategies
- Research Lake Trust Credit Union and be prepared to discuss how your values and career goals align with the company's mission and culture
ATS Keywords: Marketing strategy, campaign management, data analysis, market research, financial services, B2C marketing, digital marketing, SEO, SEM, social media, CMS, content strategy
ASSUMPTION: The interview process at Lake Trust is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- HubSpot
- CMS (Content Management System)
- Social media platforms (Facebook, LinkedIn, Twitter, etc.)
- Adobe Creative Suite (optional)
ASSUMPTION: The Marketing Strategist will be expected to have a strong working knowledge of relevant marketing tools and technologies, with the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Collaborative
- Inclusive
- Innovative
- Community-driven
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do your personal values align with Lake Trust's commitment to member wellbeing and community engagement?
- Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are delivering high-quality work on time?
ASSUMPTION: Lake Trust Credit Union values candidates who are passionate about their mission, committed to continuous learning, and able to thrive in a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and best practices in marketing and communications
- Balancing strategic thinking with tactical execution
- Working with a diverse range of internal and external stakeholders
- Adapting to changes in the organization's priorities and goals
ASSUMPTION: These challenges can be mitigated through strong project management skills, a strategic mindset, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on strategy development and collaboration with internal business units
- Financial services marketing experience is preferred, as this role requires a deep understanding of the industry and its trends
- This role offers significant growth potential, with opportunities to make a meaningful impact on the organization's success
ASSUMPTION: This role is well-suited to experienced marketing professionals looking to advance their careers in a strategic capacity, with a strong focus on collaboration and data-driven decision-making.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including market research, segmentation, and channel-specific tactics
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Creating and executing a social media campaign to raise brand awareness and engagement among a target audience
ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical skills, and tactical execution required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Lake Trust support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign at Lake Trust, and how the team approached strategy development and execution?
- How does Lake Trust measure the success of its marketing efforts, and how does this role contribute to overall organizational goals?
- What are the biggest challenges facing the marketing department in the coming year, and how does this role help address them?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving meaningful impact within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study demonstrating your ability to develop and implement effective marketing strategies
- Research Lake Trust Credit Union and be prepared to discuss how your values and career goals align with the company's mission and culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
