📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Cactus Communications Services Pte. Ltd.
🔹 Location: Mumbai, India (Remote-First with occasional travel)
🔹 Job Type: Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-First with occasional travel to Mumbai office
🚀 Job Overview
Key aspects of this role include:
- Creating and executing digital and social media outreach strategies for clients
- Providing consulting services, including digital strategy consulting and research inputs
- Executing strategy, including ad and social media content creation, design, and delivery
- Monitoring and analytics, including listening activities, insights, and recommendations
- Training and mentoring new marketing professionals in the Cactus ecosystem
ASSUMPTION: This role requires a blend of scientific understanding, integrated marketing expertise, and a strong interest in digital media trends to amplify research, innovation, and policies for a sustainable future.
📋 Key Responsibilities
✅ Create and execute digital and social media outreach strategies for clients
✅ Provide consulting services, including digital strategy consulting and research inputs
✅ Execute strategy, including ad and social media content creation, design, and delivery
✅ Conduct listening and monitoring activities, provide insights and recommendations based on these and analytics data
✅ Assist in upskilling new marketing professionals in the Cactus ecosystem as and when required
ASSUMPTION: The role may require working with Indian clients, including government bodies, academic societies, universities, labs, and brands.
🎯 Required Qualifications
Education: Master’s Degree in a science subject or an equivalent in Literature, Mass Communication, Digital Marketing, Publishing, Advertising, Design, Visual Communication, or allied fields
Experience: 2 to 5 years of relevant experience in allied roles in digital or science communication agencies
Required Skills:
- Digital strategy and consulting
- Social media and content creation
- Analytics and monitoring
- Training and mentoring
- Strong organizational skills and ability to work independently
Preferred Skills:
- Experience working with Indian clients
- Fluency in local Indian languages
ASSUMPTION: Experience working with Indian clients and fluency in local Indian languages would be an added advantage for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Flexible work hours and remote-first culture
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Retirement savings plan
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual performance and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Science communication and technology
Company Size: 1,001-5,000 employees (Global workforce of over 3,000 experts)
Founded: 2002
Company Description:
- Specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered
- Offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products
- Recognized as a great place to work and a pioneer in workplace best practices
Company Specialties:
- Medical writing and translation
- Publishing and business and media transcription
- Videos, infographics, and scientific editing
- Publication support and language editing
- Technology, workflow solutions, artificial intelligence, machine learning, and natural language processing
Company Website: http://www.cactusglobal.com/
ASSUMPTION: Cactus Communications is a leading science communication and technology company with a strong focus on AI products and solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Manager or similar role
Work Arrangement: Remote-First with occasional travel to Mumbai office based on business requirements or company/team events
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expanding expertise in digital marketing, strategy, and consulting
- Potential to work on diverse projects and clients across various industries
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote-First with occasional travel to Mumbai office
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters
- The city is known for its vibrant culture, diverse cuisine, and historical landmarks
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote-first work environment allows for greater flexibility and work-life balance, while occasional travel to the Mumbai office provides opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Initial screening by a recruiter
- Technical assessment (assessment shared to evaluate technical skills)
- Interview rounds (30-minute interview conducted virtually via MS Teams)
Key Assessment Areas:
- Digital strategy and consulting skills
- Social media and content creation skills
- Analytics and monitoring skills
- Training and mentoring skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the role and company by providing specific examples of how your skills and experiences match the job requirements
- Prepare for the technical assessment by reviewing your digital strategy, social media, and analytics skills
ATS Keywords: Digital strategy, social media, content creation, analytics, monitoring, training, mentoring, marketing, research, consulting, remote work, Mumbai
ASSUMPTION: The application process for this role involves an initial screening, technical assessment, and multiple interview rounds, with a focus on digital strategy, social media, and analytics skills.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Marketing Strategist will use various social media platforms, content creation tools, analytics tools, and project management tools to execute their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Break barriers between science and researchers
- Empower people through knowledge and communication
- Innovate and adapt to changing environments
- Collaborate and build strong relationships
- Deliver excellence and strive for continuous improvement
Work Style:
- Remote-First with occasional travel to Mumbai office
- Flexible work hours and remote work arrangements
- Collaborative and team-oriented work environment
- Focus on results and performance, rather than hours worked
Self-Assessment Questions:
- Do you have a strong interest in digital media trends and scientific research?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you have strong organizational skills and the ability to work independently?
ASSUMPTION: Cactus Communications values innovation, collaboration, and excellence, and seeks candidates who align with these values and are comfortable working in a remote-first, results-driven environment.
⚠️ Potential Challenges
- Occasional travel to Mumbai office may be required based on business requirements or company/team events
- Work may involve evenings and weekends due to global client base and time zone differences
- Role may require working with tight deadlines and managing multiple projects simultaneously
- May need to adapt to changing priorities and reprioritize tasks as needed
ASSUMPTION: The Marketing Strategist role may present challenges related to travel, work hours, and adaptability, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital strategy and consulting for clients in the science and research industries
- Industry-specific context: Science communication and technology industry
- Career path comparison: Mid-level marketing professional with opportunities for progression to senior marketing roles within the company
ASSUMPTION: This role is unique in its focus on digital strategy and consulting for clients in the science and research industries, with opportunities for professional growth and development within the company.
📝 Sample Projects
- Developing a digital strategy for a client in the life sciences industry, including social media content creation and execution
- Conducting a social media audit and providing recommendations for a client in the healthcare industry
- Executing an ORM (Online Reputation Management) and WhatsApp Marketing campaign for a client in the education industry
ASSUMPTION: Sample projects for this role may involve digital strategy, social media content creation, analytics, and monitoring, with a focus on clients in the science and research industries.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
- What are the key challenges facing the company in the next 1-2 years, and how can this role help address them?
ASSUMPTION: Asking these questions during the interview can help applicants better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the technical assessment by reviewing your digital strategy, social media, and analytics skills
- Follow up with the hiring manager within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
