📌 Core Information
🔹 Job Title: Marketing Strategist - Insurance
🔹 Company: Huntington National Bank
🔹 Location: Columbus, OH (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing strategies for a comprehensive portfolio of consumer and business insurance products
- Managing marketing performance, including budget planning and ROI analysis
- Collaborating with cross-functional teams to optimize customer journeys and align on growth strategies
- Leading test-and-learn initiatives to improve campaign effectiveness and efficiency
- Translating complex data into actionable insights for senior leadership
ASSUMPTION: This role requires a strong understanding of full-funnel marketing, data analysis, and collaboration skills to succeed.
📋 Key Responsibilities
✅ Develop and execute full-funnel marketing strategies for consumer and business insurance products, including Auto, Homeowners, Renters, Life, Umbrella, Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance
✅ Forecast and manage marketing performance, including budget planning and ROI analysis
✅ Collaborate with Product, Digital, UX, and Analytics teams to align on growth strategies and optimize customer journeys
✅ Lead test-and-learn initiatives to improve campaign effectiveness and efficiency
✅ Translate complex data into actionable insights and compelling narratives for senior leadership
✅ Monitor industry trends and competitor activity to inform strategy and identify new opportunities
✅ Support the development of segmented marketing strategies for individual consumers, small businesses, and commercial clients
ASSUMPTION: The role may evolve based on business needs and market conditions, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or related field
Experience: 7+ years of experience in marketing, preferably in insurance or financial services
Required Skills:
- Strong quantitative and analytical skills with a focus on financial performance
- Experience managing forecasts, budgets, and ROI-driven marketing plans
- Proven success in both digital and traditional marketing channels
- High intellectual curiosity and a self-starter mindset
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Excel and PowerPoint
- Familiarity with A/B and multivariate testing
- Understanding of insurance marketing compliance and regulatory considerations
Preferred Skills:
- Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms
- Fluency in Spanish (or other languages) for targeted marketing campaigns
ASSUMPTION: Candidates with experience in insurance or financial services marketing will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on experience and market data)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on banking services
- Tuition reimbursement and professional development opportunities
Working Hours: Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Huntington National Bank operates in the banking industry, offering a wide range of financial services, including insurance products.
Company Size: With over 10,000 employees, Huntington is a large organization that offers opportunities for career growth and development.
Founded: Huntington was founded in 1866 and has since grown to become a regional bank holding company with approximately 971 branches in 13 states.
Company Description:
- Huntington is committed to doing the right thing for its customers, colleagues, and communities
- The company offers a comprehensive suite of innovative banking tools and products designed to strengthen the financial health of its customers
- Huntington's internal culture is built around making things great and being the best place to work
Company Specialties:
- Banking
- Financial services
- Brokerage
- Insurance
- Investing
- Auto loan
- Trust
- Mortgage
Company Website: http://www.huntington.com
ASSUMPTION: Huntington's focus on customer-centric banking and community involvement makes it an attractive employer for candidates seeking a meaningful career in the financial services industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Strategist - Insurance will report directly to the Director of Marketing Strategy & Growth and collaborate with various cross-functional teams, including Product, Digital, UX, and Analytics.
Work Arrangement: This is a hybrid role, with employees working on-site for two days a week and remotely for three days a week.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Strategist or Marketing Manager
- Expansion into other areas of the business, such as product management or business development
- Professional development opportunities, such as training and certifications, to enhance skills and knowledge
ASSUMPTION: With Huntington's commitment to employee growth and development, there are ample opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Huntington's headquarters is located in Columbus, Ohio, with additional offices and branches throughout the region.
Office Location(s): 41 S. High Street, Columbus, Ohio 43215, US
Geographic Context:
- Columbus is the state capital and the most populous city in Ohio, with a diverse economy and a growing job market
- The city offers a mix of urban and suburban living, with numerous cultural attractions, parks, and recreational opportunities
- Columbus has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard workweek is Monday through Friday, with the option to work remotely for three days a week.
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while maintaining a strong connection to the company and its culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director or other senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Data analysis and interpretation
- Collaboration and communication skills
- Cultural fit and alignment with Huntington's values
Application Tips:
- Highlight relevant marketing experience, particularly in insurance or financial services
- Demonstrate strong analytical skills and data-driven decision-making
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Marketing strategy, insurance marketing, data analysis, ROI, budget planning, cross-functional collaboration, customer journey optimization, industry trends, competitor analysis, segmented marketing
ASSUMPTION: Huntington's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Huntington provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Welcome: Huntington is committed to making banking easier for customers and creating a positive work environment for employees
- Do the right thing: The company prioritizes ethical decision-making and community involvement
- Make things great: Huntington strives for excellence in all aspects of its business and encourages continuous improvement
Work Style:
- Collaborative: Huntington values teamwork and cross-functional collaboration to drive success
- Data-driven: The company relies on data and analytics to inform decision-making and measure performance
- Adaptable: Huntington is committed to staying ahead of industry trends and evolving to meet the needs of its customers and employees
Self-Assessment Questions:
- Do I have a strong customer focus and a commitment to making banking easier for consumers?
- Am I comfortable working in a collaborative, data-driven environment and making data-driven decisions?
- Can I adapt to change and stay up-to-date with industry trends and best practices?
ASSUMPTION: Candidates who align with Huntington's values and work style will be more likely to succeed in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing acquisition and retention marketing efforts to optimize overall performance
- Navigating insurance marketing compliance and regulatory considerations
- Adapting to changes in the market and industry trends
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Manager - Insurance: Focuses on overall marketing strategy and team management, while the Marketing Strategist - Insurance is more focused on tactical execution and cross-functional collaboration
- Product Manager - Insurance: Responsible for product development and lifecycle management, whereas the Marketing Strategist - Insurance focuses on marketing strategy and customer acquisition/retention
- Career progression: The Marketing Strategist - Insurance role can lead to advancement within the marketing department or expansion into other areas of the business, such as product management or business development
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements, making them distinct career paths within the insurance industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive new business for a specific insurance product, such as Auto or Homeowners insurance
- Conducting a competitive analysis to identify gaps in the market and opportunities for differentiation
- Optimizing customer journeys and touchpoints to improve conversion rates and customer satisfaction
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing Strategist - Insurance may undertake to drive business growth and improve customer outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Huntington support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Huntington measure the success of its marketing campaigns and strategies?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Huntington's company culture and values to demonstrate your fit for the role and the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
