Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided)

📌 Core Information 🔹 Job Title: Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided) 🔹 Company: Agoda 🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 8, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: On-site with relocation provided 🚀 Job Overview Key aspects of this role include: 1. Developing and implementing comprehensive product marketing strategies for B2B audiences. 2. Crafting compelling product messaging and value propositions. 3. Managing cross-functional initiatives and ensuring alignment among stakeholders. 4. Analyzing product and channel performance metrics to refine strategies and enhance offerings. 5. Collaborating with stakeholders to identify strengths and showcase Agoda's brand in the B2B travel sector. *ASSUMPTION:* This role requires a strategic mindset and strong analytical skills to succeed in a dynamic and fast-paced environment. 📋 Key Responsibilities - Develop and Implement Product Marketing Strategy: - Work on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units. - Craft Compelling Product Messaging: - Develop messaging and positioning that differentiates Agoda's products in the market. - Project Management of Cross-Functional Initiatives: - Ensure alignment and effective communication among all stakeholders while managing cross-functional projects. - Performance Analysis: - Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings. - Enhance Sales Materials and Strategy: - Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training. - Conduct Market Research: - Identify partner needs and market trends to develop a competitive positioning strategy. - Craft Engaging Presentations: - Design and manage high-impact presentations that effectively convey Agoda’s brand story and core strategies to partners and C-suite executives. *ASSUMPTION:* The ideal candidate will have experience in B2B marketing, strong analytical skills, and the ability to work effectively in a cross-functional team. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - A minimum of 2 years in product marketing, strategy, content marketing, or related roles, preferably in the tech industry. Required Skills: - Extensive experience in product marketing, content marketing, or related roles. - Strong analytical skills with proficiency in SQL (a strong plus). - Excellent communication skills, both written and verbal, with proficiency in creating impactful and visually appealing presentations. - Strong project management skills and the ability to work effectively in a cross-functional team. - Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus. Preferred Skills: - Knowledge of marketing automation tools, CRM systems, and analytics software. - Fluency in additional languages, particularly Thai. *ASSUMPTION:* Candidates with experience in B2B marketing, data analysis, and presentation design will be given priority. 💰 Compensation & Benefits Salary Range: - The salary range for this role is competitive and commensurate with experience and industry standards for a mid-level marketing role in Bangkok. The estimated salary range is THB 600,000 - 900,000 per year (USD 18,000 - 27,000 per month), depending on experience and qualifications. Benefits: - Comprehensive medical, dental, and vision coverage. - Generous relocation package for international hires, including flight tickets, temporary accommodation, and settlement allowance. - Performance-based bonuses and annual salary reviews. - Generous annual leave and flexible working hours. - Employee stock purchase plan and retirement savings plan. - Learning and development opportunities, including language courses and professional training. - Discounted rates on Agoda hotel bookings and other employee perks. *ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Online Travel Agency (OTA) Company Size: Medium (5,001-10,000 employees) Founded: 2005, in Thailand Company Description: - Agoda is a global online travel booking platform focused on accommodations, flights, activities, and more. With over 5,000,000+ hotels and holiday properties, 130,000+ flight routes, and 360,000+ activities, Agoda offers travelers a wide range of options to explore the world. - Agoda was founded in 2005 by two lifelong friends with a shared passion for travel. Today, Agoda is part of Booking Holdings [BKNG] and has over 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas. - Agoda's mission is to make travel easy and rewarding for everyone by enabling more people to see the world for less. The company aims to bridge the world through travel by offering best-value deals and seamless booking experiences. Company Specialties: - Online travel booking platform - Accommodations, flights, activities, and more - Global travel technology company - B2B and B2C travel solutions - Data-driven approach to travel and hospitality Company Website: Agoda *ASSUMPTION:* Agoda's diverse team and global presence enable it to offer unique insights and opportunities in the travel industry. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role will report directly to the Senior Marketing Manager, B2B Content. Work Arrangement: On-site, with relocation provided for international hires. The role is based in Bangkok, Thailand, with the option to work remotely for a limited number of days per week, depending on team and project needs. Growth Opportunities: - This role offers opportunities to work on high-impact projects and collaborate with cross-functional teams, providing ample room for professional growth and development. - Agoda's fast-paced environment and commitment to employee development make it an ideal place for ambitious individuals looking to advance their careers. *ASSUMPTION:* Success in this role may lead to opportunities in senior marketing roles or other leadership positions within Agoda. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities. Office Location(s): - Agoda's Bangkok office is located in the heart of the city, offering easy access to public transportation and nearby attractions. - The office features an open-plan layout, encouraging collaboration and interaction among team members. Geographic Context: - Bangkok, Thailand's capital and largest city, is a vibrant and bustling metropolis known for its rich culture, delicious food, and diverse neighborhoods. - The city offers a mix of traditional and modern experiences, with a wide range of entertainment, dining, and shopping options. Work Schedule: - Agoda offers a flexible work schedule, with core hours between 9:00 AM and 6:00 PM, Monday through Friday. - Employees are encouraged to maintain a healthy work-life balance and are provided with the tools and resources needed to succeed in their roles. *ASSUMPTION:* Agoda's flexible work arrangements and commitment to employee well-being contribute to a positive work environment and high employee satisfaction. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Agoda careers website. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. In-depth behavioral interviews with the hiring manager and other team members. 4. Final interviews with senior leadership, focusing on cultural fit and long-term potential. 5. Background and reference checks, followed by a job offer. Key Assessment Areas: 1. Problem-solving skills and the ability to think critically and creatively. 2. Analytical skills and data-driven decision-making. 3. Communication skills, both written and verbal, with a focus on presentation design and delivery. 4. Cultural fit and alignment with Agoda's values and work environment. 5. Experience in B2B marketing, content strategy, and cross-functional teamwork. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Showcase your understanding of Agoda's business and the B2B travel market by providing insights and recommendations in your application materials. 3. Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role. 4. Practice your presentation skills and be ready to discuss your approach to crafting engaging and persuasive content. *ASSUMPTION:* Agoda's hiring process is designed to assess candidates' skills, cultural fit, and long-term potential, ensuring that they are well-suited for the role and the company's dynamic work environment. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot) - CRM systems (e.g., Salesforce, HubSpot) - Analytics software (e.g., Google Analytics, Tableau) - Presentation software (e.g., PowerPoint, Google Slides) - Project management tools (e.g., Asana, Trello) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) *ASSUMPTION:* Familiarity with these tools and a willingness to learn new technologies are essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Passion for travel and exploration - Customer-centric mindset - Data-driven decision-making - Collaboration and teamwork - Innovation and continuous improvement - Integrity and accountability Work Style: - Agoda's work environment is fast-paced, dynamic, and collaborative, with a strong emphasis on teamwork and cross-functional collaboration. - Employees are expected to be proactive, adaptable, and results-driven, with a willingness to take on new challenges and learn continuously. Self-Assessment Questions: 1. How do your personal values align with Agoda's company values, particularly in the context of this role? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? 3. How do you approach presenting complex data or insights in a clear and engaging manner to non-technical stakeholders? *ASSUMPTION:* Agoda's company culture emphasizes collaboration, innovation, and a customer-centric mindset, making it an ideal fit for individuals who thrive in dynamic and fast-paced environments. ⚠️ Potential Challenges 1. Language Barrier: While English is the primary language used in the workplace, some team members may speak Thai as their first language. Candidates should be prepared to communicate effectively in a multilingual environment. 2. Fast-Paced Work Environment: Agoda's dynamic and fast-paced work environment can be challenging for candidates who prefer a more structured or slower-paced work setting. 3. Cross-Functional Collaboration: This role requires extensive collaboration with various teams, which can sometimes be complex and time-consuming. Candidates should be prepared to navigate multiple stakeholder relationships and manage competing priorities. 4. Work-Life Balance: While Agoda offers flexible work arrangements, maintaining a healthy work-life balance may be challenging due to the demanding nature of the role and the company's fast-paced work environment. *ASSUMPTION:* Agoda's dynamic work environment and commitment to employee development can help mitigate these challenges, but candidates should be prepared to adapt to the unique demands of the role and the company's culture. 📈 Similar Roles Comparison 1. Role Differences: - This role focuses on B2B content strategy and product marketing, while similar roles in other industries may focus on consumer marketing, brand management, or other specialized marketing functions. - The travel industry's unique dynamics and seasonality may require different marketing strategies and tactics compared to other industries. 2. Industry-Specific Context: - The online travel industry is highly competitive and dynamic, with constant changes in consumer behavior, technology, and market trends. - Agoda's focus on B2B partnerships and collaboration with travel providers sets it apart from other online travel agencies and requires a unique approach to marketing and customer engagement. 3. Career Path Comparison: - In the travel industry, marketing roles can lead to various career paths, including senior marketing management, business development, or even general management positions. - Agoda's commitment to employee development and internal promotions can provide opportunities for career growth and progression within the company. *ASSUMPTION:* Understanding the unique aspects of this role and the travel industry can help candidates tailor their applications and prepare for the specific challenges and opportunities that this role presents. 📝 Sample Projects 1. B2B Content Strategy Development: - Develop a comprehensive content strategy for Agoda's B2B partners, focusing on creating engaging and informative content that drives partner engagement and revenue growth. 2. Product Launch Campaign: - Design and execute a go-to-market campaign for a new Agoda product or feature, targeting both B2B and B2C audiences to maximize adoption and awareness. 3. Market Research and Analysis: - Conduct market research and analysis to identify trends, opportunities, and threats in the B2B travel market, and develop data-driven recommendations to inform Agoda's marketing strategies. *ASSUMPTION:* These sample projects illustrate the diverse and challenging nature of the role, requiring candidates to demonstrate their ability to think strategically, analyze data, and develop creative solutions to complex marketing problems. ❓ Key Questions to Ask During Interview 1. Role-Specific Questions: - How does this role fit into Agoda's overall marketing strategy, and what are the key priorities for the first 90 days? - What are the most significant challenges facing the B2B travel market, and how can this role help address them? - How does Agoda measure the success of its B2B marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking? 2. Team and Work Environment Questions: - How does the B2B Content team collaborate with other marketing teams and stakeholders within Agoda? - What is the team's dynamic, and how do team members support each other's growth and development? - What opportunities are there for professional development and career growth within the team and the broader organization? 3. Company and Industry Questions: - How does Agoda differentiate itself from other online travel agencies, and what unique value does it offer to its B2B partners? - What are the most significant trends and disruptions in the B2B travel market, and how is Agoda responding to them? - How does Agoda's approach to data and analytics set it apart from its competitors, and what opportunities exist for innovation in this area? *ASSUMPTION:* Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the unique aspects of Agoda's business and the B2B travel market. 🛠️ Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Agoda Careers 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role. 3. Prepare for phone or video screening interviews by practicing common behavioral interview questions and researching Agoda's business and the B2B travel market. 4. If selected for an in-depth interview, be prepared to present your approach to crafting engaging and persuasive content, and demonstrate your analytical skills through data-driven insights and recommendations. 5. Follow up with the hiring manager or HR representative after your interview to express your continued interest in the role and address any remaining questions or concerns. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📜 Disclaimer Agoda is an equal opportunity employer. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details, please read our privacy policy. To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.