📌 Core Information
🔹 Job Title: Marketing Strategy and Planning Manager - LIONS Learning
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand awareness and drive engagement for LIONS Learning products.
- Collaborating with cross-functional teams to ensure alignment with business objectives.
- Building and managing relationships with partners, customers, and internal stakeholders.
- Managing campaign assets, including emails, and ensuring deadlines are met.
- Analyzing campaign performance and reporting on key metrics.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and implement marketing strategies and plans for LIONS Learning products.
✅ Collaborate with cross-functional teams to ensure marketing initiatives support sales objectives.
✅ Build and manage relationships with partners, customers, and internal stakeholders.
✅ Manage campaign assets, including emails, and ensure deadlines are met.
✅ Analyze campaign performance and report on key metrics.
✅ Contribute to the comms calendars for all Learning products.
✅ Work closely with the LIONS product & propositions marketing team on customer retention frameworks.
✅ Be a champion for the marketing strategy & planning discipline in the Marketing Department.
ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to manage multiple workstreams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in marketing strategy and planning, with a focus on B2B and B2C products.
Required Skills:
- Proven experience in building a sustainable marketing engine for a product suite that crosses B2C and B2B.
- Excellent project management and cross-functional team collaboration skills.
- Strong analytical and reporting skills.
- Excellent communication and stakeholder management skills.
- Experience in email marketing, particularly in journey mapping and automation.
- Familiarity with marketing planning tools, such as Monday.com.
Preferred Skills:
- Experience working with learning management systems (LMS).
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in marketing strategy and planning, with experience in managing projects and teams. Excellent analytical and communication skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a mid-senior level marketing role in London)
Benefits:
- Flexible working arrangements, including remote work options.
- Competitive pension and healthcare benefits.
- 25 days annual leave, rising to 27 days after two years, plus a birthday leave day.
- Access to LinkedIn Learning and other professional development resources.
- Employee recognition programs and global awards.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.
Company Size: Informa Group Plc. is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves specialist markets through a range of products and services, including events, digital services, academic knowledge, and research.
- Informa is committed to creating an inclusive and supportive work environment, with a focus on diversity, equity, and inclusion.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: Informa Group Plc.
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of products and services. This role offers the opportunity to work on global marketing campaigns and collaborate with teams across various specialist markets.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing department.
Reporting Structure: The Marketing Strategy and Planning Manager reports directly to the Head of Marketing for LIONS Learning.
Work Arrangement: This role is based in the High Holborn, London, office with a hybrid work arrangement, combining on-site and remote work.
Growth Opportunities:
- As the LIONS Learning product portfolio grows, so will the role and opportunities for development.
- Informa Group Plc. offers internal job moves and mentoring platforms to support career progression.
- The company provides access to thousands of courses on LinkedIn Learning for professional development.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider Informa Group Plc. organization.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s London office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 87 High Holborn, London WC1V 6JJ, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business ecosystem and a diverse range of industries.
- The city offers a wide range of cultural, entertainment, and recreational opportunities.
- London has a well-established public transportation system, making it easy to commute to and from the office.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work.
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR team.
- Face-to-face or video interview with the hiring manager and a member of the HR team.
- Final interview with the Head of Marketing for LIONS Learning.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and stakeholder management skills.
- Analytical and reporting skills.
- Cultural fit and alignment with Informa Group Plc.'s values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Informa Group Plc. and the LIONS Learning product suite to demonstrate your understanding of the company and its offerings.
ATS Keywords: Marketing strategy, planning, B2B, B2C, campaign management, stakeholder management, analytics, reporting, LIONS Learning, Informa Group Plc.
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with Informa Group Plc.
🛠️ Tools & Technologies
- Monday.com (marketing planning and project management tool)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Marketing Strategy and Planning Manager will be expected to have proficiency in using marketing planning tools, email marketing platforms, and analytics and reporting tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Informa Group Plc. prioritizes understanding and meeting the needs of its customers.
- Collaborative: The company fosters a culture of teamwork and collaboration across its various brands and departments.
- Inclusive: Informa Group Plc. is committed to creating an inclusive work environment that values diversity and promotes equal opportunities.
Work Style:
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to change.
- Data-driven: Informa Group Plc. uses data and analytics to inform decision-making and drive business growth.
- Customer-focused: The company prioritizes understanding and meeting the needs of its customers.
Self-Assessment Questions:
- How do you approach building and maintaining relationships with diverse stakeholders?
- How do you stay organized and manage multiple workstreams simultaneously?
- How do you use data and analytics to inform your marketing strategies and plans?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Informa Group Plc.'s values and work style, as well as their ability to thrive in a dynamic and data-driven work environment.
⚠️ Potential Challenges
- The role requires managing multiple workstreams simultaneously, which can be challenging for some individuals.
- The fast-paced and ever-changing nature of the industry can present challenges for those who prefer a more stable work environment.
- The role may require occasional travel to attend industry events or meet with stakeholders.
- The London office environment can be busy and noisy at times, which may not suit candidates who prefer a quieter work environment.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and consider whether they are well-suited to the demands of the position.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing strategy and planning for the LIONS Learning product suite within the Informa Group Plc. organization.
- Similar roles in other organizations may have a broader focus on marketing strategy and planning for a wider range of products or services.
- Career progression in this role may involve moving into a more senior marketing role within the LIONS Learning product suite or exploring opportunities within the wider Informa Group Plc. organization.
ASSUMPTION: This role offers a unique opportunity to specialize in marketing strategy and planning for a specific product suite within a large, international organization.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new LIONS Learning course.
- Managing a rebranding campaign for an existing LIONS Learning product.
- Analyzing customer data to inform marketing strategies and plans for LIONS Learning products.
ASSUMPTION: These sample projects provide insight into the types of marketing strategy and planning tasks that the Marketing Strategy and Planning Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for LIONS Learning?
- What are the key priorities for the first 90 days in this role?
- How does Informa Group Plc. support the professional development of its employees?
- What opportunities are there for career growth and progression within the LIONS Learning product suite or the wider Informa Group Plc. organization?
- How does Informa Group Plc. foster a culture of collaboration and teamwork across its various brands and departments?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Informa Group Plc. and the LIONS Learning product suite to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
