- Job Title: Marketing Strategy Associate - Walt Disney World Merchandise
- Company: The Walt Disney Company
- Location: Celebration, FL, USA
- Job Type: Full-Time
- Category: Marketing Strategy
- Date Posted: 2025-05-06
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated communication plans
- Creating strategic documents and leading website updates
- Managing budgets and tracking project timelines
- Staying informed about the competitive landscape
ASSUMPTION: This role requires a strong understanding of marketing principles and the ability to work effectively within a cross-disciplinary team.
📋 Key Responsibilities
- Support the development and execution of integrated communication plans
- Create and maintain strategic documents for internal and partner use
- Assist with evaluating campaign creative and ensuring it supports key strategic elements
- Develop After Action Reviews through research and analysis
- Provide daily assistance across multiple projects and initiatives
- Lead website updates to ensure consistency with positioning and strategic priorities
- Support partners with approval processes and serve as a subject matter expert on Disney marketing guidelines
- Manage and track budgets to ensure optimal fund allocation and utilization
- Stay informed about the competitive landscape to help inform marketing strategy and decision-making
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's Degree in Business, Marketing, or Communications required
- Experience: 2+ years of relevant work experience within Marketing
- Required Skills:
- Technical marketing skills to inspire and lead strategic input
- Experience working with multiple marketing platforms
- Demonstrated skills to develop strategic input, business cases, and marketing communication plans
- Proficient presentation development
- Strong written, verbal, and presentation skills
- Experience building positive relationships to achieve results
ASSUMPTION: Candidates with an MBA or Master's in Marketing, Communications, or a related field may be preferred.
💰 Compensation & Benefits
- Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Associate with 2-5 years of experience in the entertainment industry)
- Benefits:
- Health Benefits
- Savings Benefits
- Educational Opportunities
- Special Extras (e.g., theme park admission, discounts on merchandise)
- Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Entertainment Providers
- Company Size: 10,001+ employees
- Founded: 1992
- Company Description: The Walt Disney Company is an American multinational entertainment conglomerate headquartered in Burbank, California. It is the world's largest mass media company, based on revenue, and is a diversified multinational mass media and entertainment conglomerate.
- Company Specialties: Marketing, Communication, Engineering, Human Resources, Sales, Finance, Legal, Real Estate Development, Information Technology, Event Management, Supply Chain, Logistics, Purchasing, Revenue Management, Research, Strategy, Audit, Construction, Pricing, Hospitality, and Tourism.
📊 Role Analysis
- Career Level: Mid-level Marketing Associate
- Reporting Structure: Reports directly to the Senior Manager, Marketing Strategy
- Work Arrangement: On-site, full-time
- Growth Opportunities: Potential career progression into senior marketing roles or management positions within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment
- Office Location: Celebration, FL, USA
- Geographic Context: Celebration is a master-planned community in Osceola County, Florida. It is known for its small-town charm and proximity to Walt Disney World Resort.
- Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility based on project needs)
ASSUMPTION: The work environment is collaborative and team-oriented, with a focus on creativity and innovation.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by in-person or video interview with the hiring manager and team members, and a final interview with the senior manager
- Key Assessment Areas: Marketing strategy development, project management, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of strategic marketing plans or campaigns you've worked on
- Research Disney's marketing strategies and be prepared to discuss how you can contribute to their success
🛠️ Tools & Technologies
- Marketing platforms (e.g., website, social media, print, digital media, CRM)
- Presentation software (e.g., PowerPoint, Keynote)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Budget tracking tools (e.g., Excel, Google Sheets)
👔 Cultural Fit Considerations
- Company Values: Innovation, Quality, Community, Storytelling, and Excellence
- Work Style: Collaborative, creative, and results-driven
- Self-Assessment Questions:
- How do you stay informed about industry trends and competitors?
- Can you provide an example of a successful marketing campaign you've worked on, and what made it successful?
- How do you prioritize and manage multiple projects simultaneously?
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Balancing multiple projects and priorities
- Adapting to changes in marketing strategies and priorities
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day campaign execution and less on strategic planning
- Marketing Manager: Oversees marketing teams and campaigns, with more responsibility for budgeting and team management
- Marketing Strategist: Focuses primarily on developing and implementing marketing strategies, with less involvement in day-to-day campaign execution
📝 Sample Projects
- Developing a marketing strategy for a new product launch
- Creating a marketing communication plan for an upcoming event
- Conducting market research to inform marketing strategies and tactics
- Managing a marketing campaign budget and tracking spending
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company currently?
- How does this role contribute to the overall marketing strategy for Walt Disney World Merchandise?
- What opportunities are there for professional growth and development within this role?
- How does the team collaborate and communicate to ensure successful campaign execution?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://disney.wd5.myworkdayjobs.com/disneycareer/job/Celebration-FL-USA/Marketing-Strategy-Associate---Walt-Disney-World-Merchandise_10119611)
- Customize your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of strategic marketing plans or campaigns you've worked on
- Research Disney's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
