📌 Core Information
🔹 Job Title: Marketing Strategy Consultant - EnGen
🔹 Company: Highmark Health
🔹 Location: PA, Working at Home - Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (0% - 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing effective marketing strategies and campaigns to drive enGen's growth
- Collaborating with cross-functional teams to enhance brand awareness and generate demand
- Building and maintaining relationships with key industry influencers and stakeholders
- Analyzing market trends, customer insights, and campaign performance to inform strategy
- Working in a heavily matrixed environment, requiring strong partnership and influencing skills
ASSUMPTION: This role requires a high degree of strategic thinking, creativity, and collaboration. The ideal candidate will have a strong background in B2B marketing, with a deep understanding of the healthcare industry.
📋 Key Responsibilities
✅ Serve as a key member of the enGen Strategy team, partnering with leadership to develop and execute marketing strategies
✅ Demonstrate an intimate understanding of the organization's strategic direction, operations, products, and goals
✅ Develop a strong and differentiated enGen brand positioning, value propositions, and proof points
✅ Define key content themes, messaging pillars, and content formats across channels, including sales, web, digital/social marketing, email, and events
✅ Develop and execute effective thought leadership strategies, influencer marketing strategies, and event activation approaches
✅ Set up test and learn marketing approaches, measure campaign effectiveness, and use insights to drive higher performance
✅ Stay updated on industry trends, competitive strategies, and emerging platforms
✅ Use a strong marketing process discipline to ensure effective execution
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree (7 years of relevant experience may substitute)
Experience: 5-10 years of relevant experience in marketing, particularly in B2B settings
Required Skills:
- Exceptional written and verbal communication skills
- Strong strategic acumen
- Proven experience with a full stack of marketing skills, including brand positioning, product marketing, CRM, and lead generation
- Analytical and problem-solving skills, including using market segmentation, market and competitive assessments, audience assessments, options analysis, and campaign performance assessments
- Ability to work effectively in a heavily matrixed environment
- Proactive self-starter with the ability to work under pressure independently or with a team
- Comfortable with ambiguity and developing new strategic approaches
- Exceptional consultative, conflict resolution, and negotiation skills
Preferred Skills:
- MBA or other Master’s degree in a related discipline
- Agency experience with account management or a functional discipline (e.g., direct marketing or digital)
- Brand or product management experience in retail, consumer packaged goods, or services sector
- Healthcare experience, particularly in insurance or provider settings
- Professional experience using technology, tools, and AI in a marketing function
ASSUMPTION: While not explicitly stated, proficiency in marketing software, CRM systems, and data analysis tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $92,300 - $172,500 per year (base pay determined by various factors, including experience and expected contributions)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plans
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: While not explicitly stated, Highmark Health likely offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. The salary range provided is an estimate based on industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Highmark Health is a leading health care organization, operating in the highly competitive and dynamic healthcare industry
Company Size: Highmark Health is a large organization with over 10,000 employees, providing ample opportunities for career growth and development
Founded: Highmark Health was founded in 1938 and has since grown to become one of the largest health care systems in the United States
Company Description:
- Highmark Health is an integrated health care delivery system serving the greater Western Pennsylvania region
- The organization includes 14 hospitals, ambulatory medical and surgery centers, Health + Wellness Pavilions, and hundreds of physician practice locations
- Highmark Health is a proud part of Allegheny Health Network (AHN)
Company Specialties:
- Bariatric and Metabolic
- Cancer
- Cardiovascular
- Diabetes and Endocrinology
- Gastroenterology
- Medicine
- Neuroscience
- Orthopaedic
- Primary Care
- Psychiatry and Mental Health
- Urology
- Women's Health
- Autoimmune Diseases
- Pediatrics
- Imaging
Company Website: http://www.ahn.org
ASSUMPTION: Highmark Health is a well-established organization with a strong reputation in the healthcare industry. The company's extensive network of hospitals and healthcare facilities provides a broad range of opportunities for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing
Reporting Structure: The Marketing Strategy Consultant reports to the Director of B2B Marketing with a dotted line to the EnGen VP of Strategy
Work Arrangement: This role is a hybrid position, with 0% - 25% travel required
Growth Opportunities:
- Potential career progression into senior marketing leadership roles within enGen or Highmark Health
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development and training opportunities to enhance skills and advance career growth
ASSUMPTION: Given the size and scope of Highmark Health, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Highmark Health has multiple office locations throughout the United States, with this role based in PA, Working at Home - Pennsylvania
Office Location(s): 4800 Friendship Ave, Pittsburgh, Pennsylvania 15224, US
Geographic Context:
- Pittsburgh, Pennsylvania, is a major metropolitan area with a diverse economy and a rich cultural scene
- The cost of living in Pittsburgh is generally lower than in other major U.S. cities
- The region offers a variety of housing options, from urban lofts to suburban family homes
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: While this role is based in Pennsylvania, Highmark Health's remote work policy allows for some flexibility in work location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the enGen Strategy team
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy development and execution
- Brand positioning and messaging
- Campaign performance analysis and optimization
- Industry knowledge and trends
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss your approach to marketing strategy development and execution
- Demonstrate your understanding of the healthcare industry and enGen's business
- Showcase your ability to work effectively in a matrixed environment
ATS Keywords: Marketing Strategy, B2B Marketing, Brand Positioning, Lead Generation, Thought Leadership, Influencer Marketing, Event Activation, Data Analysis, Content Strategy, Consultative Selling, Communication Skills, Problem Solving, Relationship Building, Strategic Acumen, Campaign Performance, Market Segmentation, Negotiation Skills
ASSUMPTION: Highmark Health uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed by the system.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack)
ASSUMPTION: While not explicitly stated, proficiency in marketing software, CRM systems, and data analysis tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Accountability
- Excellence
- Compassion
Work Style:
- Highmark Health values a collaborative and inclusive work environment
- The organization encourages innovation, continuous learning, and professional growth
- Highmark Health offers a flexible work arrangement, with opportunities for remote work
Self-Assessment Questions:
- Do you align with Highmark Health's core values, particularly integrity and collaboration?
- Are you comfortable working in a heavily matrixed environment, with a high degree of autonomy and flexibility?
- Do you thrive in a fast-paced, dynamic work environment, with a focus on continuous learning and improvement?
ASSUMPTION: Highmark Health values employees who are passionate about their work, committed to continuous learning, and dedicated to delivering exceptional results.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and creativity, which can be challenging in a fast-paced, dynamic environment
- Working in a heavily matrixed environment can present unique challenges in terms of communication, collaboration, and decision-making
- The role may require occasional travel, which can be disruptive to personal and family schedules
- The competitive healthcare industry can present unique challenges in terms of market trends, regulatory changes, and competitive pressures
ASSUMPTION: While Highmark Health offers numerous opportunities for career growth and development, the role may present unique challenges that require a high degree of adaptability and resilience.
📈 Similar Roles Comparison
- Compared to other marketing strategy roles, this position places a greater emphasis on thought leadership, influencer marketing, and event activation
- The healthcare industry presents unique challenges and opportunities compared to other industries, requiring a deep understanding of the market and regulatory landscape
- Career progression in this role may differ from other marketing strategy roles, with opportunities to specialize in healthcare marketing or transition into senior leadership positions within enGen or Highmark Health
ASSUMPTION: While this role shares similarities with other marketing strategy roles, the unique aspects of the healthcare industry and enGen's business require a tailored approach to career development and progression.
📝 Sample Projects
- Developing and executing a thought leadership campaign to position enGen as an industry leader in healthcare technology
- Building and maintaining relationships with key industry influencers, such as ratings and tech research companies, third-party awards organizations, and major consultants
- Analyzing market trends and customer insights to inform the development of targeted marketing campaigns
ASSUMPTION: The specific projects and initiatives in this role will vary depending on enGen's business priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies and campaigns for enGen, and how this role will contribute to their evolution?
- How does the enGen Strategy team collaborate with other marketing and communications teams within Highmark Health?
- What are the key priorities for enGen in the next 12-24 months, and how will this role support those initiatives?
- How does Highmark Health support the professional development and career growth of its employees?
- What is the typical work-life balance for employees in this role, and how does Highmark Health support work-life balance initiatives?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic thinking, creativity, and collaboration
- Prepare for your interview by researching enGen's business, the healthcare industry, and Highmark Health's company culture
- If selected for an interview, be prepared to discuss your approach to marketing strategy development and execution, as well as your understanding of the healthcare industry and enGen's business
- Follow up with the hiring team within 48 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
