🔹 Job Title: Marketing Strategy & Content Lead - UK
🔹 Company: LCX
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote - United Kingdom
🚀 Job Overview
🔹 Key Aspects:
- Develop and execute engaging social media strategies across multiple platforms
- Create high-quality, platform-tailored content that resonates with LCX’s target audience
- Monitor, respond, and engage with the audience in real time, fostering trust and loyalty within the crypto community
- Maintain a content calendar, plan and schedule posts, and ensure alignment with LCX’s marketing and communications strategies
- Analyze social media performance metrics, generate reports, and provide actionable insights to optimize campaigns
- Collaborate with internal teams to align social media initiatives with broader marketing campaigns and brand messaging
- Stay ahead of industry trends, emerging platforms, and best practices in social media and crypto marketing
ASSUMPTION: This role requires a strong understanding of the crypto industry and its target audience. The ideal candidate will have a proven track record in social media management, content creation, and campaign optimization.
📋 Key Responsibilities
✅ Responsibility 1: Develop and execute engaging social media strategies across platforms including X (formerly Twitter), Instagram, TikTok, LinkedIn, and YouTube.
✅ Responsibility 2: Create high-quality, platform-tailored content that resonates with LCX’s target audience and amplifies our brand voice.
✅ Responsibility 3: Monitor, respond, and engage with our audience in real time, fostering trust and loyalty within the crypto community.
✅ Responsibility 4: Maintain a content calendar, plan and schedule posts, and ensure alignment with LCX’s marketing and communications strategies.
✅ Responsibility 5: Analyze social media performance metrics, generate reports, and provide actionable insights to optimize campaigns.
✅ Responsibility 6: Collaborate with internal teams to align social media initiatives with broader marketing campaigns and brand messaging.
✅ Responsibility 7: Stay ahead of industry trends, emerging platforms, and best practices in social media and crypto marketing.
ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple initiatives simultaneously. Strong project management skills and a collaborative mindset are essential.
🎯 Required Qualifications
🔹 Education: Relevant degree or equivalent experience
🔹 Experience: Minimum of 5 years in social media management or a similar role
🔹 Required Skills:
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Google Analytics, Brandwatch)
- Excellent content creation skills, including short-form copywriting for crypto-savvy audiences
- Demonstrated ability to drive audience engagement and execute culturally relevant campaigns
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Self-starter with a collaborative mindset, ready to roll up your sleeves and drive results
- Passion for blockchain, digital assets, and financial innovation is highly desirable
ASSUMPTION: Candidates should have a strong portfolio of successful social media campaigns and a proven track record in driving audience engagement and optimizing campaigns.
💰 Compensation & Benefits
🔹 Salary Range: £50,000 - £70,000 per annum (Based on industry standards for the role, experience level, and location)
🔹 Benefits:
- Be part of LCX’s mission to transform financial markets and advance the global adoption of blockchain technology
- Flexible remote work environment with opportunities for professional growth in a dynamic industry
- Collaborate with a forward-thinking, global team dedicated to innovation and excellence
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Financial Services
🔹 Company Size: 51-200 employees
🔹 Founded: 2018
🔹 Company Description: LCX is a regulated crypto asset service provider under MiCA, based in Liechtenstein. LCX combines traditional finance with blockchain innovation, offering a secure platform for trading, tokenization, and asset management. Guided by our mission of “freedom of wealth,” we aim to shape the future of finance and enable economic freedom worldwide.
🔹 Company Specialties: Cryptocurrency, Blockchain, Fintech, Digital Assets, Financial Services
📊 Role Analysis
🔹 Career Level: Mid-Senior level role with opportunities for growth within the marketing department and the broader organization
🔹 Reporting Structure: Reports directly to the Head of Marketing or a similar role, depending on the organization's structure
🔹 Work Arrangement: Remote work with occasional travel to LCX offices or industry events as required
🔹 Growth Opportunities: Potential career progression includes senior marketing roles, management positions, or specialized roles within the crypto and fintech industries
🌍 Location & Work Environment
🔹 Office Type: Remote work with occasional access to LCX offices in Vaduz, Liechtenstein, or New Delhi, India, as needed
🔹 Office Location(s): Herrengasse 6, Vaduz, 9490, LI, and New Delhi, New Delhi 122016, IN
🔹 Geographic Context: London, UK, offers a vibrant tech and fintech scene, with numerous networking opportunities and a diverse talent pool
🔹 Work Schedule: Flexible hours with a focus on productivity and results, rather than strict office hours
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application and resume screening
2. Phone or video call with the HR department
3. Technical assessment or case study presentation
4. Final interview with the hiring manager and/or team members
🔹 Key Assessment Areas:
- Social media strategy and content creation skills
- Knowledge of the crypto industry and target audience
- Project management and organizational skills
- Cultural fit and alignment with LCX's mission and values
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the crypto industry and LCX's mission and values
- Prepare examples of successful social media campaigns and metrics-driven results
- Practice your presentation skills for the case study presentation or technical assessment
🔹 Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Empowerment
🔹 Work Style:
- Agile and dynamic, with a focus on continuous improvement and adaptation
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Customer-focused, with a commitment to understanding and meeting the needs of LCX's global user base
🔹 Self-Assessment Questions:
- How do your personal values align with LCX's company values?
- Describe a time when you had to adapt to a significant change or challenge in a project or role. How did you approach it, and what was the outcome?
- How do you stay up-to-date with industry trends and emerging technologies in the crypto and fintech spaces?
🛑 Potential Challenges
🔹 Challenges Specific to the Role:
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the fast-paced nature of the crypto industry and its ever-evolving trends
- Balancing the need for engaging content with regulatory compliance and brand guidelines
🔹 Challenges Specific to the Company/Industry:
- Navigating the complex and evolving regulatory landscape of the crypto industry
- Building and maintaining a strong brand presence in a competitive and dynamic market
- Attracting and retaining top talent in a rapidly growing and innovative field
📈 Similar Roles Comparison
🔹 How this role differs from related positions:
- Focus on the crypto and blockchain industries, rather than traditional finance or tech sectors
- Emphasis on social media management and content creation, rather than broader marketing or communications roles
- Requirement for a strong understanding of the crypto community and its unique dynamics
🔹 Industry-specific context:
- The crypto industry is characterized by its decentralized nature, rapid innovation, and global user base
- Successful social media strategies in the crypto space require a deep understanding of the technology, its applications, and the community's preferences
🔹 Career path comparison:
- This role can serve as a stepping stone to senior marketing roles within the crypto and fintech industries or broader financial services sector
📝 Sample Projects
🔹 Project Example 1 - Social Media Campaign for a New Token Launch:
- Develop a comprehensive social media strategy to announce and promote a new token launch on multiple platforms
- Create engaging, informative, and visually appealing content tailored to each platform's audience
- Collaborate with the marketing and communications teams to ensure consistent messaging and branding across all channels
- Monitor and analyze campaign performance, adjusting tactics as needed to maximize reach and engagement
🔹 Project Example 2 - Educational Content Series on Blockchain Basics:
- Design and execute a content series aimed at educating the crypto community about blockchain fundamentals and their real-world applications
- Develop a mix of long-form articles, short videos, infographics, and interactive content to cater to diverse learning preferences
- Leverage LCX's expertise and thought leadership to create authoritative and engaging content
- Promote the content series across LCX's social media channels and relevant external platforms to maximize reach and impact
💡 Key Questions to Ask During Interview
🔹 Questions about Role Responsibilities:
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy and organization structure?
- What are the most significant challenges facing the social media team, and how can this role help address them?
🔹 Questions about Company Culture and Values:
- How does LCX foster innovation and collaboration within its teams?
- Can you describe a time when LCX's customer-centric approach made a significant impact on a project or initiative?
- How does LCX support the professional growth and development of its employees?
🔹 Questions about Industry Trends and Company Strategy:
- How does LCX plan to adapt to the evolving regulatory landscape and competitive dynamics of the crypto industry?
- What are the key growth opportunities for LCX in the coming years, and how can this role contribute to achieving them?
- How does LCX balance the need for innovation and risk-taking with the importance of regulatory compliance and risk management?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://lcx.freshteam.com/jobs/ufyhQdPXUEMN/marketing-strategy-content-lead-uk).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare examples of successful social media campaigns and metrics-driven results to showcase during the interview process.
4. Follow up with LCX's HR department one week after submitting your application to confirm receipt and inquire about next steps.
5. Practice your presentation skills for the case study presentation or technical assessment, focusing on your ability to develop and execute engaging social media strategies and create high-quality, platform-tailored content.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
