🔹 Job Title: Marketing Strategy & Content Lead - UK
🔹 Company: LCX
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote - United Kingdom
🚀 Job Overview
- Develop and execute engaging social media strategies across platforms including X (formerly Twitter), Instagram, TikTok, LinkedIn, and YouTube.
- Create high-quality, platform-tailored content that resonates with LCX’s target audience and amplifies our brand voice.
- Monitor, respond, and engage with our audience in real time, fostering trust and loyalty within the crypto community.
- Maintain a content calendar, plan and schedule posts, and ensure alignment with LCX’s marketing and communications strategies.
- Analyze social media performance metrics, generate reports, and provide actionable insights to optimize campaigns.
- Collaborate with internal teams to align social media initiatives with broader marketing campaigns and brand messaging.
- Stay ahead of industry trends, emerging platforms, and best practices in social media and crypto marketing.
📋 Key Responsibilities
- 📈 Social Media Strategy & Content Creation: Develop and execute engaging social media strategies, create high-quality content tailored to each platform, and ensure alignment with LCX’s brand voice and marketing objectives.
- 📊 Audience Engagement & Analytics: Monitor, respond, and engage with LCX’s audience in real time, analyze performance metrics, and provide actionable insights to optimize campaigns and improve audience loyalty.
- 📅 Content Calendar & Post Scheduling: Maintain a content calendar, plan and schedule posts, and collaborate with internal teams to ensure alignment with broader marketing campaigns and brand messaging.
- 🤝 Team Collaboration: Work closely with internal teams to integrate social media initiatives with broader marketing campaigns and ensure consistent brand messaging across all channels.
🎯 Required Qualifications
- 📈 Education: Bachelor's degree in Marketing, Communications, or a related field.
- 📈 Experience: Minimum of 5 years of experience in social media management or a similar role, with a strong portfolio of successful campaigns.
- 📈 Skills:
- Proven proficiency in social media management and analytics tools (e.g., Hootsuite, Google Analytics, Brandwatch).
- Excellent content creation skills, including short-form copywriting for crypto-savvy audiences.
- Demonstrated ability to drive audience engagement and execute culturally relevant campaigns.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Self-starter with a collaborative mindset, ready to roll up your sleeves and drive results.
- Passion for blockchain, digital assets, and financial innovation is highly desirable.
💰 Compensation & Benefits
- 💰 Salary Range: £40,000 - £60,000 per annum (based on experience level and industry standards for the role in the UK)
- 🌟 Benefits:
- Flexible remote work environment with opportunities for professional growth in a dynamic industry.
- Collaborate with a forward-thinking, global team dedicated to innovation and excellence.
📌 Applicant Insights
🔍 Company Context
- 🏢 Industry: Financial Services
- 🏢 Company Size: 51-200 employees
- 🏢 Founded: 2018
- 🏢 Company Description: LCX is a regulated crypto asset service provider under MiCA, based in Liechtenstein. LCX combines traditional finance with blockchain innovation, offering a secure platform for trading, tokenization, and asset management. Guided by our mission of "freedom of wealth," we aim to shape the future of finance and enable economic freedom worldwide.
- 🏢 Company Specialties: Digital Currency, Blockchain Technology, Financial Services, Asset Management, Tokenization
📊 Role Analysis
- 🏢 Career Level: Mid-Senior level role, offering opportunities for professional growth and leadership within the marketing team.
- 🏢 Reporting Structure: Reports directly to the Head of Marketing or a similar role, collaborating with cross-functional teams to drive marketing strategies and campaigns.
- 🏢 Work Arrangement: Remote work arrangement with flexibility to work from anywhere in the UK, requiring occasional collaboration with the global team.
🌍 Location & Work Environment
- 🏢 Office Type: Remote work environment with occasional virtual team meetings and collaboration sessions.
- 🏢 Office Location(s): London, City of, United Kingdom
- 🌟 Geographic Context: London offers a vibrant and diverse cultural scene, with numerous networking opportunities and access to industry events within the finance and tech sectors.
💼 Interview & Application Insights
- 📌 Typical Process: Applicants can expect a multi-stage interview process, including an initial phone or video screening, followed by one or more in-depth interviews with marketing team members and potentially senior leadership. A final round may involve a case study or presentation to assess the candidate's strategic thinking and problem-solving skills.
- 📌 Key Assessment Areas: Candidates should be prepared to discuss their social media strategy and content creation experience, as well as their understanding of the crypto and blockchain industries. Strong communication skills and the ability to work collaboratively in a remote environment will also be evaluated.
- 📌 Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your ability to drive audience engagement and execute successful social media campaigns.
- Showcase your understanding of the crypto and blockchain industries by demonstrating your knowledge of current trends and market dynamics.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a remote team environment.
🛠️ Tools & Technologies
- 🛠️ Social Media Management Tools: Hootsuite, Buffer, Sprout Social, or similar platforms.
- 🛠️ Analytics Tools: Google Analytics, Brandwatch, Hootsuite Insights, or similar platforms.
- 🛠️ Content Creation Tools: Canva, Adobe Creative Suite, or similar design tools for creating visually appealing content.
- 🛠️ Project Management Tools: Asana, Trello, or similar platforms for organizing and tracking social media campaigns and projects.
👔 Cultural Fit Considerations
- 🏢 Company Values: LCX values innovation, collaboration, and a customer-centric approach. Candidates should be passionate about blockchain technology, digital assets, and financial innovation, and demonstrate a strong commitment to LCX's mission of empowering individuals and businesses to securely trade, store, and invest in digital assets.
- 🏢 Work Style: LCX fosters a flexible, remote work environment that encourages autonomy, accountability, and strong communication skills. Candidates should be self-motivated, results-driven, and comfortable working independently or in a virtual team setting.
🛑 Potential Challenges
- 🏢 Industry-specific Challenges: The crypto and blockchain industries are dynamic and rapidly evolving, requiring candidates to stay up-to-date with emerging trends, platforms, and regulatory changes. Additionally, the remote work environment may present unique challenges in terms of communication, collaboration, and time management.
- 🏢 Company-specific Challenges: As a growing fintech company, LCX may face challenges related to scaling operations, maintaining regulatory compliance, and navigating the competitive landscape within the financial services industry.
📈 Similar Roles Comparison
- 🏢 Role Differentiation: Unlike traditional social media manager roles, this position requires a strong understanding of the crypto and blockchain industries, as well as the ability to develop and execute engaging social media strategies tailored to LCX's unique brand voice and target audience.
- 🏢 Industry-specific Context: The crypto and blockchain industries are characterized by rapid innovation, decentralized decision-making, and a strong emphasis on community engagement. Successful candidates should be comfortable operating in a fast-paced, decentralized environment and possess a deep understanding of the unique dynamics and cultural nuances of these industries.
📝 Sample Projects
- 📝 Project 1 - Social Media Campaign for LCX Token Launch: Develop and execute a comprehensive social media campaign to promote the launch of LCX's native token, including platform-specific content, influencer partnerships, and community engagement strategies to drive token sales and adoption.
- 📝 Project 2 - Educational Content Series on Blockchain Technology: Create a series of engaging, informative content pieces that demystify blockchain technology and its applications for LCX's target audience, positioning LCX as a thought leader in the space and driving organic traffic to the company's website and social media channels.
- 📝 Project 3 - Community Management & Moderation Strategy: Design and implement a comprehensive community management and moderation strategy to foster a positive, inclusive environment for LCX's online communities, ensuring compliance with platform guidelines and regulatory requirements.
💡 Key Questions to Ask During Interview
- 💡 Question 1 - Role & Responsibilities: Can you describe the day-to-day responsibilities of this role and how it fits into the broader marketing strategy for LCX?
- 💡 Question 2 - Team Structure & Collaboration: How does this role collaborate with other marketing team members and stakeholders within the organization? What are the key priorities for the first 30-60-90 days in this role?
- 💡 Question 3 - Company Culture & Values: How does LCX's company culture and values translate into the day-to-day work environment, and how does this role contribute to LCX's mission and long-term goals?
- 💡 Question 4 - Industry Trends & Challenges: What are the most pressing challenges facing the crypto and blockchain industries, and how does LCX differentiate itself in this competitive landscape?
- 💡 Question 5 - Growth Opportunities & Career Path: What opportunities exist for professional growth and career advancement within LCX, and how does this role contribute to an individual's long-term career goals within the company?
📝 Next Steps for Applicants
- To apply for this position, submit your application through the [provided link](https://lcx.freshteam.com/jobs/APYl1XMwFB5B/marketing-strategy-content-lead-uk).
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to drive audience engagement and execute successful social media campaigns.
- Prepare for the interview process by researching LCX's mission, values, and industry presence, as well as the specific requirements and responsibilities of the role.
- Follow up with LCX after submitting your application to confirm receipt and reiterate your interest in the position.
- If selected for an interview, be prepared to discuss your social media strategy and content creation experience, as well as your understanding of the crypto and blockchain industries and LCX's unique brand voice and target audience.
