📌 Core Information
🔹 Job Title: Marketing Strategy & Content Lead – United Kingdom
🔹 Company: LCX
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote – UK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Producing engaging content for various platforms
- Managing content publishing and scheduling
- Monitoring community conversations and fostering engagement
- Tracking KPIs and generating data-driven insights
- Staying current with social media trends and tokenization developments
- Collaborating with cross-functional teams to align messaging
ASSUMPTION: This role requires a strong understanding of digital culture, Web3, and tokenization, as well as proven experience in social media management and content production.
📋 Key Responsibilities
✅ Develop and implement comprehensive social media strategies across X (formerly Twitter), Instagram, TikTok, LinkedIn, and YouTube to boost engagement and awareness of Tiamonds and the Total Tokenization platform.
✅ Produce engaging content: Write short-form posts, edit videos, and leverage AI tools for content creation, ensuring relevance to crypto and finance-savvy audiences.
✅ Manage content publishing and scheduling via content calendars and scheduling tools to ensure timely and consistent communication aligned with marketing goals.
✅ Monitor community conversations, respond in real-time, and foster meaningful engagement that builds brand trust and community loyalty.
✅ Track KPIs and social metrics, generating reports with data-driven insights to improve performance and optimize campaigns.
✅ Stay current with the latest social media trends, tokenization developments, and best practices in Web3 and digital asset communities.
✅ Collaborate with marketing, design, and product teams to align messaging and campaign rollouts across all digital touchpoints.
ASSUMPTION: The successful candidate will have experience in content production, video editing, and using AI tools for creative asset generation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in a social media, content, or digital marketing role, preferably in crypto, fintech, or emerging tech
Required Skills:
- Proven experience in content production: video editing, storytelling, and using AI tools (e.g., ChatGPT, Synthesia, Runway ML) for creative asset generation
- Skilled in tools like Hootsuite, Buffer, Google Analytics, or similar for content scheduling, publishing, and analytics
- Strong writing skills and the ability to adapt voice and tone for different platforms and audiences
- Ability to manage multiple campaigns and work independently in a fast-paced, remote environment
- Fluency in English
Preferred Skills:
- Experience with blockchain, tokenized assets, NFTs, and the Web3 movement
- Familiarity with the Total Tokenization (TOTO) initiative
ASSUMPTION: Candidates should have a genuine passion for blockchain, tokenized assets, NFTs, and the Web3 movement to excel in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (Based on industry standards for a Marketing Strategy & Content Lead role in London with 5-10 years of experience)
Benefits:
- Be part of Tiamonds and its mission to digitize real-world assets like gold, diamonds, and more through Total Tokenization
- Work in a flexible, fully remote setup with a diverse and forward-thinking team
- Opportunities to grow professionally and shape the public narrative of tokenized finance
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in the UK
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on tokenization and digital assets
Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2018, with a brief history focused on providing secure and compliant platforms for trading, storing, and investing in digital assets
Company Description:
- LCX is a fintech company that focuses on the tokenization of assets, utility and security token offerings, and advanced trading tools
- LCX, the Liechtenstein Cryptoassets Exchange, is based in Liechtenstein and operates in accordance with the new blockchain laws
- LCX has introduced a comprehensive crypto compliance suite and gained regulatory approval for 8 blockchain-related registrations
Company Specialties:
- Crypto trading and storage
- Tokenization of assets
- Compliance and regulatory services
Company Website: https://lcx.com/
ASSUMPTION: LCX is a well-established company in the crypto and blockchain industry, offering a stable and innovative work environment for its employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including design, product, and other marketing specialists
Work Arrangement: Fully remote, with the flexibility to work from anywhere in the UK and collaborate with a global team
Growth Opportunities:
- Expanding the role's responsibilities as the company grows and enters new markets
- Potential career progression into senior marketing roles or leadership positions
- Opportunities to gain experience in Web3, tokenization, and digital asset communities
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, Web3, and tokenization, with ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): N/A (fully remote)
Geographic Context:
- The role is based in the United Kingdom, with a focus on the local crypto and blockchain community
- London is a major hub for financial technology and innovation, offering ample networking opportunities
- The UK's supportive regulatory environment for blockchain and crypto-related businesses
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in the UK
ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the ability to work from preferred locations within the UK.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the Marketing Director and/or other team members
Key Assessment Areas:
- Candidates' understanding of social media strategies and content production
- Ability to manage multiple campaigns and work independently
- Familiarity with AI tools and analytics platforms
- Alignment with LCX's mission and company culture
Application Tips:
- Highlight relevant experience in social media management and content production, with a focus on crypto, fintech, or emerging tech industries
- Demonstrate a strong understanding of Web3, tokenization, and digital asset communities in your resume and cover letter
- Prepare examples of your content creation and video editing skills for the interview
ATS Keywords: Social Media Management, Content Production, Video Editing, AI Tools, Crypto, Fintech, Web3, Tokenization, NFTs
ASSUMPTION: The interview process will focus on assessing candidates' technical skills, industry knowledge, and cultural fit with LCX's mission and values.
🛠️ Tools & Technologies
- Hootsuite or Buffer for content scheduling and publishing
- Google Analytics for tracking KPIs and social metrics
- AI tools like ChatGPT, Synthesia, or Runway ML for content creation and video editing
- X (formerly Twitter), Instagram, TikTok, LinkedIn, and YouTube for social media management
ASSUMPTION: Candidates should have experience with relevant social media management tools and AI-driven content creation platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new technologies and approaches to drive progress
- Compliance: Upholding the highest standards of regulatory compliance and ethical conduct
- Collaboration: Working together to achieve common goals and create lasting impact
Work Style:
- Independent: Ability to manage multiple campaigns and work remotely with minimal supervision
- Adaptable: Comfortable with changing priorities and shifting market dynamics
- Creative: Ability to produce engaging content and think outside the box
Self-Assessment Questions:
- Do you have a proven track record in social media management and content production?
- Are you passionate about blockchain, tokenized assets, NFTs, and the Web3 movement?
- Can you thrive in a fast-paced, remote work environment with minimal supervision?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with LCX's company values and a suitable work style for the role's requirements.
⚠️ Potential Challenges
- Managing multiple campaigns and content creation tasks simultaneously
- Keeping up with the fast-paced and ever-evolving crypto and blockchain industries
- Adapting to a fully remote work environment and collaborating with a global team
- Balancing the need for consistent branding with the unique voice and tone requirements of different social media platforms
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- This role differs from traditional social media management positions in its focus on the crypto and blockchain industries, as well as the use of AI-driven content creation tools
- LCX's industry-specific context and mission set it apart from other financial services companies, offering unique opportunities for professional growth and development
- Career paths within LCX may include progression into senior marketing roles, leadership positions, or specialized roles within the broader organization
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the marketing and blockchain industries.
📝 Sample Projects
- Developing and implementing a comprehensive social media strategy for a new token launch, including content creation, scheduling, and community engagement
- Creating a series of engaging video tutorials or explainer videos to educate audiences about tokenization and digital asset communities
- Analyzing social media performance data to optimize campaigns and improve overall engagement and awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to creative content production and data-driven optimization.
❓ Key Questions to Ask During Interview
- How does LCX plan to expand its social media presence and engage with new audiences in the coming months?
- Can you describe the team structure and collaboration dynamics within the marketing department?
- What opportunities are there for professional growth and development within LCX and the broader blockchain industry?
- How does LCX support work-life balance and employee well-being in a fully remote work environment?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
ASSUMPTION: These questions will help candidates better understand the role's requirements, LCX's company culture, and the opportunities available for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in social media management, content production, and the crypto/blockchain industry
- Prepare examples of your content creation and video editing skills for the interview
- Follow up with LCX's HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
