📌 Core Information
🔹 Job Title: Marketing Strategy Lead - Auto (Aston Martin)
🔹 Company: JPMorgan Chase & Co.
🔹 Location: New York, NY
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy for a high-end automotive partnership
- Developing and executing awareness, loyalty, and conquest campaigns
- Collaborating with external stakeholders and internal teams
- Managing marketing budget and vendor relationships
- Supporting partner engagement with other JPMC business lines
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and maintain marketing plans, including customer messaging, touch, channel, and targeting strategy
✅ Manage business cases and change requests, and present progress to stakeholders
✅ Collaborate on creative assets, targeting/touch strategy, and analyze test results to inform recommendations
✅ Create and maintain marketing budget, track and pay invoices for marketing vendors and agencies
✅ Collaborate with JPMC firm leads to support partner engagement with other business lines
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 7+ years of experience in marketing, including direct-to-consumer and digital (including mobile)
Required Skills:
- Marketing functional, technical, and operational knowledge
- Exceptional communication and executive presence
- Ability to work independently and lead cross-functional teams
- Strong project management, multi-tasking, and leadership skills
Preferred Skills:
- Experience in the automotive industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the automotive industry and/or fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Strategy Lead with 7-10 years of experience in the New York area)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Tuition assistance and employee development programs
- Generous paid time off and flexible work arrangements
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: Salary and benefits may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global Fortune 500 company)
Founded: 1799 (as Chase Manhattan Bank, merged with JPMorgan in 2000)
Company Description:
- One of the world's oldest, largest, and best-known financial institutions
- Serves millions of customers and many of the world’s most prominent corporate, institutional, and government clients
- Offers a wide range of financial services, including consumer and investment banking, asset management, and private banking
Company Specialties:
- Consumer & Community Banking
- Corporate and Investment Bank
- Asset Management
- Private Banking
- Commercial Banking
Company Website: www.jpmorganchase.com
ASSUMPTION: JPMorgan Chase is a large, established company with a diverse range of business lines and a global presence.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth within the company
Reporting Structure: Reports directly to the Head of Auto Marketing
Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-profile campaigns and collaborate with senior leadership
- Access to employee development programs and tuition assistance
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 270 Park Avenue, New York, NY 10017
Geographic Context:
- New York City is a major financial hub with a diverse and vibrant culture
- Brooklyn, specifically, offers a unique blend of urban and suburban living
- Easy access to public transportation and numerous amenities
Work Schedule: Full-time, with flexibility for meetings and project deadlines
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and leadership skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare examples of marketing campaigns you've developed and executed
- Research JPMorgan Chase and the automotive industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing strategy, campaign development, project management, leadership, communication, collaboration, automotive, financial services, JPMorgan Chase
ASSUMPTION: The application process may vary based on business needs and hiring manager discretion.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required may vary based on the role and business needs.
👔 Cultural Fit Considerations
Company Values:
- Putting our clients first
- Living our values
- Fostering a diverse and inclusive environment
- Managing risk and compliance
- Building strong teams
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you demonstrate putting clients first in your work?
- Can you provide an example of a time when you lived one of JPMorgan Chase's values?
- How do you foster a diverse and inclusive environment in your team?
- How do you manage risk and ensure compliance in your work?
- Can you describe a time when you built a strong team to achieve a common goal?
ASSUMPTION: JPMorgan Chase values diversity, inclusion, and collaboration, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the automotive industry and market trends
- Collaborating effectively with external stakeholders and internal teams
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role in the automotive industry, but with a focus on a specific partnership with JPMorgan Chase
- Industry-specific context: The automotive industry is highly competitive and dynamic, with a strong emphasis on branding and customer experience
- Career path comparison: This role can lead to advancement within the marketing department or other business lines within JPMorgan Chase
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new automotive model
- Analyzing customer data to identify trends and inform marketing strategy
- Collaborating with external stakeholders to create co-branded marketing materials
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the automotive partnership?
- What are the biggest challenges facing the automotive industry, and how does this role address them?
- How does this role collaborate with other business lines within JPMorgan Chase?
- What opportunities are there for professional growth and development within this role?
- How does JPMorgan Chase support work-life balance for its employees?
ASSUMPTION: These questions can help applicants better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of marketing campaigns you've developed and executed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
