📌 Core Information
🔹 Job Title: Marketing Strategy Lead - Auto (Aston Martin)
🔹 Company: JPMorgan Chase & Co.
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for Aston Martin within the Chase partnership
- Developing and executing campaigns to increase awareness and sales
- Collaborating with cross-functional teams and external stakeholders
- Managing marketing budgets and tracking campaign performance
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and maintain marketing campaigns to drive sales and awareness for Aston Martin
✅ Collaborate with cross-functional teams to create customer messaging, touch, channel, and targeting strategy
✅ Manage business cases and change requests, and present progress to stakeholders
✅ Work with teams on creative assets, targeting/touch strategy, and analyze test results to inform recommendations
✅ Create and maintain a marketing budget, track invoices, and support partner engagement with other JPMC divisions
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 7+ years in marketing, including direct-to-consumer and digital (including mobile)
Required Skills:
- Marketing functional, technical, and operational knowledge
- Exceptional communication and executive presence
- Ability to work independently and lead cross-functional teams
- Strong project management, multi-tasking, and leadership skills
Preferred Skills:
- Experience in the automotive industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the automotive industry or fluency in multiple languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Marketing Strategy Lead with 7+ years of experience in the New York area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition assistance
- Employee discounts on Chase products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and deadlines
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Benefits are typical for a large corporation like JPMorgan Chase.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1799
Company Description:
- JPMorgan Chase & Co. is a global financial services firm with operations in over 100 markets
- Serves millions of customers and many of the world’s most prominent corporate, institutional, and government clients
- Offers a wide range of financial services, including consumer and investment banking, asset management, and private banking
Company Specialties:
- Consumer & Community Banking
- Corporate and Investment Bank
- Asset Management
- Private Banking
- Commercial Banking
Company Website: http://www.jpmorganchase.com
ASSUMPTION: JPMorgan Chase is a large, established financial services firm with a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the Head of Auto Marketing
Work Arrangement: On-site, with potential for hybrid or remote work depending on team needs and individual circumstances
Growth Opportunities:
- Potential to take on additional responsibilities or lead projects
- Opportunities for career progression within the marketing department or broader organization
- Access to training and development programs
ASSUMPTION: Growth opportunities are likely to be available, given the size and scope of the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 270 Park Avenue, New York, NY 10017-2014, US
Geographic Context:
- New York City is a major global financial hub
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, with potential for overtime or flexible hours depending on project demands
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, given the nature of the financial services industry and the company's size.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and leadership skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing strategy, campaign development, project management, leadership, communication, financial services, automotive industry
ASSUMPTION: The application process is likely to be competitive, given the size and reputation of the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Living our values
- Performing at our best
- Working together
- Fostering diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate putting clients first in your work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you foster a collaborative work environment, and how have you done so in previous roles?
ASSUMPTION: Cultural fit is likely to be an important consideration in the hiring process, given the company's size and the nature of the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and external stakeholders
- Adapting to changes in marketing strategies or priorities
- Navigating a large, complex organization
ASSUMPTION: These challenges are common in large organizations and can be mitigated with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director in other industries, but with a focus on the automotive sector
- In comparison to other marketing roles at JPMorgan Chase, this position has a specific focus on the Aston Martin partnership within the Auto division
- Career progression could lead to roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the marketing department or broader organization
ASSUMPTION: This role is unique within the organization due to its focus on the Aston Martin partnership, but it shares similarities with other marketing roles in terms of responsibilities and required skills.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Aston Martin model
- Analyzing campaign performance data to inform strategy and optimize future campaigns
- Collaborating with external stakeholders to create co-branded marketing materials
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Aston Martin partnership?
- What are the key priorities for this role in the first 90 days?
- How does the team collaborate and support each other in achieving marketing goals?
- What opportunities are there for professional development and growth within the marketing department or broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for interviews by researching the company, the role, and practicing common interview questions
- Follow up after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
