A

Marketing Strategy Manager

Allstate
Full-time
On-site
United States
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Strategy Manager

πŸ”Ή Company: Allstate

πŸ”Ή Location: Chicago Merch Mart, Chicago, IL

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: Mid-Senior level (4-6 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in the development and dissemination of business strategies and operational priorities for the Marketing Strategy team
  • Conducting structured analysis of business challenges and synthesizing data into actionable insights
  • Crafting high-impact communications for senior audiences to drive clarity and impact across the organization
  • Serving as a thought partner and contributing to knowledge creation initiatives
  • Monitoring competitor actions, market trends, and industry benchmarks to provide an outside-in perspective

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with multiple stakeholders. The ideal candidate will have experience in a strategy function and a proven track record of driving impact through data-driven insights.

πŸ“‹ Key Responsibilities

βœ… Conduct structured analysis of defined business challenges by synthesizing internal data, stakeholder input, and market intelligence to support strategic recommendations and decision-making

βœ… Leverage financial benchmarking and scenario modeling to present leadership with a range of forward-looking scenarios that reflect potential operating environments

βœ… Craft and deliver high-impact communications, both written and verbal, that distill complex insights into clear, compelling narratives for senior audiences

βœ… Serve as a thought partner who can both engage in team problem solving and contribute to knowledge creation initiatives

βœ… Monitor competitor actions, market trends, and industry benchmarks to provide an outside-in perspective that sharpens internal strategy

βœ… Develop a deep understanding of departmental and enterprise-level strategies to ensure all deliverables align with broader organizational goals

βœ… Establish trust-based relationships with key stakeholders across the organization, functioning as an advisor and connector of ideas

βœ… Identify emerging topics that anticipate leadership needs and spark forward-looking dialogue

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor’s Degree; fields with a quantitative bent (e.g., Economics, Finance, etc.) preferred

Experience: 4-6 years of experience working in a strategy function with experience supporting multiple stakeholders

Required Skills:

  • Analytical Thinking
  • Strategic Planning
  • Communication
  • Problem Solving
  • Data Synthesis
  • Financial Benchmarking
  • Scenario Modeling
  • Market Intelligence
  • Stakeholder Engagement
  • Competitor Analysis
  • Knowledge Creation
  • Trust Building
  • Leadership Support
  • Emerging Topics Identification
  • Organizational Alignment
  • Impact Measurement

Preferred Skills:

  • Management consulting or corporate strategy experience
  • Prior exposure to the insurance industry

ASSUMPTION: While the role requires a specific degree, equivalent combinations of education and experience may be considered. The required skills listed above are essential for success in this role and should be highlighted in the application process.

πŸ’° Compensation & Benefits

Salary Range: $104,000 - $187,625 annually, based on experience and qualifications

Benefits:

  • Competitive benefits package
  • 401(k) plan with company match
  • Health, dental, and vision insurance
  • Employee stock purchase plan
  • Tuition assistance and professional development opportunities
  • Flexible work arrangements and remote work options

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The benefits listed above are subject to change and may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance. Allstate is a leading provider of auto, home, life, and other insurance products, serving approximately 16 million households in the United States and Canada.

Company Size: 10,001+ employees. As a large organization, Allstate offers numerous opportunities for career growth and development.

Founded: 1931. Allstate has a rich history and a strong brand presence in the insurance industry.

Company Description:

  • Allstate is committed to protecting families and their belongings from life’s uncertainties
  • The company is known for its innovative drive, advocating for seat belts, air bags, and graduated driving laws, and being an industry leader in pricing sophistication, telematics, and device and identity protection
  • Allstate empowers its employees to lead, drive change, and give back where they work and live, fostering a culture of connection and belonging

Company Specialties:

  • Auto Insurance
  • Life Insurance
  • Retirement Planning
  • Homeowners Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV Insurance
  • Bundled Insurance
  • Renter's Insurance
  • Flood Insurance
  • Roadside Assistance
  • General Liability
  • Annuities

Company Website: Allstate.com

ASSUMPTION: Allstate is a well-established company with a strong brand presence and a commitment to innovation and customer service. The company's size and history provide numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role is suitable for candidates with 4-6 years of experience in a strategy function.

Reporting Structure: The Marketing Strategy Manager will report directly to the Marketing Strategy team lead and work closely with various stakeholders across the organization.

Work Arrangement: On-site, with flexibility for remote work based on business needs and the candidate's preferences.

Growth Opportunities:

  • Potential advancement to a senior strategy role or management position within the Marketing Strategy team
  • Opportunities to work on cross-functional projects and gain exposure to other areas of the business
  • Access to professional development and training opportunities to enhance skills and advance career goals

ASSUMPTION: The Marketing Strategy Manager role offers numerous opportunities for career growth and development within the Marketing Strategy team and across the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment.

Office Location(s): 3100 Sanders Rd, Northbrook, IL 60062

Geographic Context:

  • Chicago, IL, is a large, diverse city with a vibrant cultural scene, numerous entertainment options, and a strong job market
  • The office is located in the Chicago Merch Mart, a historic building in the heart of the city's River North neighborhood
  • The area offers easy access to public transportation, dining, and shopping options

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and the candidate's preferences.

ASSUMPTION: The office environment at Allstate is designed to foster collaboration and innovation, with modern amenities and a focus on employee well-being. The location in Chicago offers numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the HR team
  • In-depth behavioral and situational interview with the hiring manager and/or team members
  • Final interview with the Marketing Strategy team lead or another senior leader

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication and presentation skills
  • Strategic thinking and business acumen
  • Cultural fit and alignment with Allstate's values

Application Tips:

  • Highlight relevant experience and achievements in a strategy function, with a focus on data-driven insights and impactful communications
  • Tailor your resume and cover letter to emphasize the required and preferred skills listed in the job description
  • Prepare examples of your analytical thinking, problem-solving abilities, and communication skills for the interview

ATS Keywords: Marketing Strategy, Business Strategy, Data Analysis, Stakeholder Engagement, Competitor Analysis, Market Intelligence, Strategic Planning, Impact Measurement

ASSUMPTION: The application process at Allstate is designed to assess the candidate's skills and cultural fit for the role. Applicants should be prepared to provide specific examples of their experience and accomplishments in a strategy function.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies listed above are commonly used in strategy functions and may be required for the Marketing Strategy Manager role at Allstate. The specific tools and technologies used may vary based on the candidate's preferences and the team's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put Customers First
  • Act with Integrity
  • Embrace Change
  • Be Accountable
  • Value Each Other

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to change
  • Results-focused and accountable
  • Respectful and inclusive

Self-Assessment Questions:

  • How have you demonstrated a commitment to putting customers first in your previous roles?
  • Can you provide an example of a time when you acted with integrity, even when faced with challenges or difficult decisions?
  • How do you embrace change and adapt to new situations in your personal and professional life?

ASSUMPTION: Allstate is committed to fostering a culture of connection and belonging, with a focus on diversity, equity, and inclusion. The company values listed above are integral to the organization's success and provide a framework for decision-making and employee behavior.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
  • The insurance industry is subject to regulatory changes and market fluctuations, which may impact the role's focus and priorities
  • The role may require occasional travel to other Allstate offices or industry events
  • The Chicago office is located in a historic building, which may have limited accessibility for individuals with mobility impairments

ASSUMPTION: The potential challenges listed above are inherent to the role and the industry. Candidates should be prepared to manage competing priorities, adapt to changes, and work effectively in a collaborative, team-oriented environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to related roles in market research or business development, the Marketing Strategy Manager role places a greater emphasis on data-driven insights and strategic planning
  • The insurance industry is characterized by a high degree of regulation and competition, which may impact the role's focus and priorities
  • Career paths in marketing strategy may lead to senior strategy roles, management positions, or other leadership opportunities within the organization

ASSUMPTION: The Marketing Strategy Manager role at Allstate is unique in its focus on data-driven insights and strategic planning, with a strong emphasis on communication and stakeholder engagement. The role offers numerous opportunities for career growth and development within the Marketing Strategy team and across the organization.

πŸ“ Sample Projects

  • Conducting a comprehensive analysis of the competitive landscape and identifying opportunities for Allstate to differentiate its offerings and capture market share
  • Developing a strategic roadmap for Allstate's digital marketing efforts, with a focus on enhancing the customer experience and driving online sales
  • Collaborating with cross-functional teams to optimize Allstate's pricing strategy and maximize revenue growth

ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives the Marketing Strategy Manager may be involved in at Allstate. The specific projects and priorities may vary based on business needs and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing Strategy team?
  • How does the Marketing Strategy team collaborate with other departments and functional areas within Allstate?
  • What are the most pressing challenges facing the Marketing Strategy team, and how can this role contribute to addressing them?
  • What opportunities exist for professional development and growth within the Marketing Strategy team and across the organization?
  • How does Allstate support work-life balance and employee well-being in this role?

ASSUMPTION: The key questions listed above are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities. Candidates should tailor their questions to the specific aspects of the role and the organization that are most important to them.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize the required and preferred skills listed in the job description
  • Prepare examples of your analytical thinking, problem-solving abilities, and communication skills for the interview
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.