📌 Core Information
🔹 Job Title: Marketing Strategy & Performance Manager
🔹 Company: Hearst Newspapers
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Partnering with Strategic Account Executives to craft compelling proposals and campaign strategies
- Designing, overseeing, and optimizing multi-channel ad campaigns
- Developing custom audience strategies and proactively pursuing new business opportunities
- Creating visually engaging presentations to communicate campaign vision and capabilities
- Collaborating across teams to ensure cohesive planning and flawless execution
- Analyzing campaign data and providing actionable insights to improve performance
ASSUMPTION: This role requires a strong balance of strategic thinking and analytical skills, with a focus on driving measurable results through data-driven campaign optimization.
📋 Key Responsibilities
✅ Partner with Strategic Account Executives to develop audience-focused proposals and campaign strategies
✅ Design, oversee, and optimize multi-channel ad campaigns, leveraging expertise in Google Ads, Meta, and digital platforms
✅ Deliver market insights and develop custom audience strategies to proactively pursue new business opportunities
✅ Create visually engaging, story-driven presentations to clearly communicate campaign vision, strategy, and capabilities
✅ Collaborate across sales, marketing, creative, and product teams to ensure cohesive planning and flawless execution
✅ Analyze campaign data, conduct platform audits, and provide actionable insights to continuously improve performance and exceed client KPIs
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years' experience in a fast-paced sales and marketing environment
Required Skills:
- Deep understanding of strategic campaign development: audience targeting, timing, and channel selection
- Active certifications in Google Ads and Meta
- Strong PowerPoint skills for building visually compelling presentations
- Confident presenter, comfortable leading client and leadership meetings
- Proficient with digital media, native advertising, audience data, and social media platforms
- Experience conducting market research to inform audience and strategy decisions
- Analytical mindset; adept at interpreting data, pulling platform audits, and generating insights
- Up-to-date on trends in traditional and digital media
- Creative thinker with a collaborative, solutions-oriented approach
- Excellent communicator, able to convey campaign vision to both internal teams and clients
Preferred Skills:
- Experience working in or alongside sales and marketing teams
- Proficient in Microsoft Office, especially PowerPoint
- Google and Meta platform experience
- Comfortable working cross-departmentally and leading client presentations
- Detail-oriented, communicative, and eager to ask questions and drive results
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and certifications may be considered equivalent for some candidates.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year (base salary)
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off, including holidays and vacation
- Paid parental leave for new parents
- Monthly child and dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare designed for every individual’s unique needs
- Fertility coverage and menopause support
- Pet wellness reimbursement and Rover credits
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The provided salary range is based on the information given in the job listing. Actual compensation may vary based on factors such as transferable skills, work experience, location, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst Newspapers operates in the Newspaper Publishing industry, with a focus on delivering local news, information, and advertising services to communities across the United States.
Company Size: With over 2,500 employees and more than 75 brands, Hearst Newspapers is a large organization that offers numerous opportunities for growth and collaboration.
Founded: 1887, as part of the Hearst Corporation, a diversified media, information, and services company with powerful brands in major markets worldwide.
Company Description:
- Hearst Newspapers is committed to being the most trusted, most respected, and most accurate source of news and information in the communities it serves.
- The company places readers' interests above all others and dedicates itself to the principles of truthfulness, fairness, and independence.
- Hearst Newspapers partners with thousands of local, regional, and national businesses, providing best-in-class advertising and marketing services each year.
Company Specialties:
- Digital and media services
- News and publishing
- Marketing and advertising
- Journalism and content creation
- Entertainment and comics
- Photography and product design
- Social media and branding
- Analytics and SEO
- Consumer marketing and audience development
Company Website: JoinHNP.com
ASSUMPTION: Hearst Newspapers is a well-established company with a strong commitment to journalistic integrity and community engagement.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional seeking to develop their skills in strategic campaign development, data analysis, and client management.
Reporting Structure: The Marketing Strategy & Performance Manager will report directly to the Strategic Account Executives and collaborate closely with various internal teams, including sales, marketing, creative, and product.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expansion of responsibilities based on performance and demonstrated skills
- Potential to work on high-profile campaigns and projects, gaining valuable experience and exposure
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: The Hearst Newspapers headquarters is a modern, professional office environment, with collaborative spaces and state-of-the-art technology.
Office Location(s): 300 W 57th St, New York, NY 10019, US
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a vibrant cultural scene
- The office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities
- The city's dynamic business environment provides ample opportunities for networking and professional growth
Work Schedule: The work schedule for this role is typically Monday to Friday, with the possibility of occasional weekend or evening work, depending on project demands and client needs.
ASSUMPTION: The work environment at Hearst Newspapers is collaborative and fast-paced, with a strong emphasis on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with senior leadership or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Collaboration and teamwork capabilities
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the role and the company's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Research the company and the industry to show your enthusiasm and knowledge
ATS Keywords: Marketing strategy, campaign development, data analysis, Google Ads, Meta, digital platforms, audience targeting, client management, presentation skills, collaboration, problem-solving
ASSUMPTION: The application process for this role may involve the use of an Applicant Tracking System (ATS) to screen and rank candidates based on the relevance of their skills and experience to the job requirements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Ads and Meta platforms
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may evolve over time, as the company adopts new technologies and platforms to improve efficiency and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity & Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Client-focused and results-oriented
Self-Assessment Questions:
- Do I possess strong strategic thinking and analytical skills, with a proven track record of driving measurable results through data-driven campaign optimization?
- Am I comfortable working in a fast-paced, collaborative environment and managing shifting priorities and tight deadlines?
- Do I have excellent communication skills and the ability to convey complex ideas clearly and persuasively to both internal teams and clients?
- Am I proactive, solutions-oriented, and comfortable taking initiative to drive results and improve performance?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process, as it helps ensure that new employees align with the company's values and work style, contributing to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in priorities and workflows
- Working with diverse teams and stakeholders, each with their own goals and expectations
- Keeping up with the latest trends and best practices in digital marketing and advertising
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on data analysis and campaign optimization, with a focus on driving measurable results
- In the newspaper publishing industry, this role is unique in its focus on strategic campaign development and performance management for client accounts
- Career progression in this role may involve moving into senior marketing management positions, with a focus on strategic planning and client relationship management
ASSUMPTION: This role offers a unique blend of strategic and analytical responsibilities, with a focus on driving measurable results through data-driven campaign optimization.
📝 Sample Projects
- Developing a comprehensive audience analysis and targeting strategy for a major client campaign
- Optimizing a multi-channel ad campaign to improve click-through rates and conversions by 20% within the first three months
- Creating a visually engaging presentation to communicate a complex campaign strategy to senior leadership and stakeholders
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and data analysis to creative presentation and client management.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role, and how they may vary depending on the client or project?
- How does this role collaborate with other departments, such as sales, creative, and product, to ensure cohesive planning and execution?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your strategic thinking, data analysis, and client management abilities
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills, using the STAR method to structure your responses
- Research the company and the industry to show your enthusiasm and knowledge, and prepare questions to ask during the interview process
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
