📌 Core Information
🔹 Job Title: Marketing Strategy & Performance Manager
🔹 Company: Hearst Newspapers
🔹 Location: New York, NY
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Partnering with Strategic Account Executives to craft compelling proposals and campaign strategies
- Designing, overseeing, and optimizing multi-channel ad campaigns
- Delivering market insights and developing custom audience strategies
- Creating visually engaging, story-driven presentations
- Collaborating across sales, marketing, creative, and product teams
- Analyzing campaign data and providing actionable insights
ASSUMPTION: This role requires a strong balance of strategic thinking and analytical skills, with a focus on driving measurable results through data-driven campaign optimization.
📋 Key Responsibilities
✅ Partner with Strategic Account Executives to craft compelling, audience-focused proposals and campaign strategies that resonate with targeted customers’ attitudes, outlooks, and interests.
✅ Design, oversee, and optimize multi-channel ad campaigns, leveraging expertise in Google Ads, Meta, and digital platforms to engage audiences and drive measurable results.
✅ Deliver market insights and develop custom audience strategies, helping the team proactively pursue new business opportunities.
✅ Create visually engaging, story-driven presentations that clearly communicate campaign vision, strategy, and capabilities.
✅ Collaborate across sales, marketing, creative, and product teams to ensure cohesive planning and flawless execution.
✅ Analyze campaign data, conduct platform audits, and provide actionable insights to continuously improve performance and exceed client KPIs.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in a fast-paced sales and marketing environment
Required Skills:
- Deep understanding of strategic campaign development: audience targeting, timing, and channel selection
- Active certifications in Google Ads and Meta
- Strong PowerPoint skills for building visually compelling presentations
- Confident presenter, comfortable leading client and leadership meetings
- Proficient with digital media, native advertising, audience data, and social media platforms
- Experience conducting market research to inform audience and strategy decisions
- Analytical mindset; adept at interpreting data, pulling platform audits, and generating insights
- Up-to-date on trends in traditional and digital media
- Creative thinker with a collaborative, solutions-oriented approach
- Excellent communicator, able to convey campaign vision to both internal teams and clients
Preferred Skills:
- Experience working in or alongside sales and marketing teams
- Proficient in Microsoft Office, especially PowerPoint
ASSUMPTION: Strong analytical and presentation skills are crucial for success in this role, as is the ability to manage shifting priorities and tight deadlines.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off, including holidays and vacation
- Paid parental leave
- Monthly child and dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare
- Fertility coverage and menopause support
- Pet wellness reimbursement and Rover credits
Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs and client demands
ASSUMPTION: The provided salary range is based on industry standards for a Marketing Strategy & Performance Manager role with 2-3 years of experience in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing, with a focus on digital media and marketing services
Company Size: 1,001-5,000 employees, providing a large network of resources while maintaining a focus on local communities
Founded: 1887, with a rich history and established reputation in the publishing industry
Company Description:
- Hearst Newspapers (HNP) is at the intersection of what matters to local communities, the national conversation, employees, and advertisers
- HNP encompasses more than 75 brands across a national network, serving over 45 million digital visitors monthly and over 6 million print readers weekly
- HNP partners with thousands of local, regional, and national businesses, providing best-in-class advertising and marketing services
Company Specialties:
- Digital media
- News and information
- Marketing and advertising
- Publishing
- Commerce and entertainment
- Journalism and content marketing
- Product design and web development
- Consumer marketing and audience analytics
Company Website: JoinHNP.com
ASSUMPTION: Working at Hearst Newspapers offers the opportunity to contribute to a diverse range of local and national news brands, with a focus on delivering accurate and trustworthy information to communities across the country.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Strategic Account Executives and collaborates with various teams, including sales, marketing, creative, and product
Work Arrangement: On-site, with a focus on collaboration and in-person client presentations
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expansion into related fields, such as digital media, advertising, or product development
- Potential to work on high-profile campaigns and projects, gaining valuable experience and exposure
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing strategy and data-driven performance, with ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on open communication and teamwork
Office Location(s): 300 W 57th St, New York, NY 10019, US
Geographic Context:
- New York, NY, is a dynamic and diverse city with a thriving job market and numerous cultural attractions
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and nearby amenities
- The city offers a wide range of housing options, from urban apartments to suburban homes, catering to various lifestyles and budgets
Work Schedule: Full-time, Monday through Friday, with flexibility based on project needs and client demands
ASSUMPTION: Working in New York, NY, offers a unique blend of urban energy and cultural richness, providing ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with senior leadership or key stakeholders
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and campaign development
- Data analysis and interpretation
- Presentation and communication skills
- Collaboration and teamwork
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company and its mission
- Showcase your ability to think strategically and analyze data
- Prepare examples of your presentation and communication skills
- Be ready to discuss your approach to collaboration and teamwork
ATS Keywords: Marketing strategy, data analysis, Google Ads, Meta, digital platforms, audience targeting, campaign optimization, market research, presentation skills, collaboration, communication, creative thinking, sales support, client engagement, performance metrics, detail orientation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, data analysis, and communication skills.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads)
- Microsoft Office (PowerPoint)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
- Diversity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Can you adapt to changing priorities and tight deadlines?
- Do you have a proven track record of driving measurable results through data-driven campaign optimization?
- Are you able to clearly and effectively communicate complex ideas to both internal teams and clients?
ASSUMPTION: A strong cultural fit for this role requires a balance of collaboration, data-driven decision-making, and adaptability, with a focus on driving measurable results.
⚠️ Potential Challenges
- Managing shifting priorities and tight deadlines in a fast-paced environment
- Balancing strategic thinking with data-driven analysis and optimization
- Effectively communicating complex ideas to both internal teams and clients
- Working across multiple teams and stakeholders to ensure cohesive planning and execution
- Keeping up with trends in traditional and digital media, as well as changes in the advertising landscape
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on both strategic campaign development and data-driven performance optimization
- Unlike traditional marketing roles, this position requires a strong balance of analytical and creative skills
- Career progression in this role may lead to senior marketing or management positions within the company
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and communication skills, making it an attractive opportunity for marketing professionals looking to expand their skillset and advance their careers.
📝 Sample Projects
- Developing a comprehensive audience strategy for a targeted advertising campaign
- Conducting a platform audit and optimizing ad spend across Google Ads and Meta to improve campaign performance
- Creating a visually engaging presentation to pitch a custom audience strategy to a key client
ASSUMPTION: Sample projects for this role should demonstrate the applicant's ability to think strategically, analyze data, and communicate effectively.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other teams, such as sales, marketing, creative, and product?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your presentation and communication skills, demonstrating your ability to think strategically and analyze data
- Be ready to discuss your approach to collaboration and teamwork, as well as your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
