📌 Core Information
🔹 Job Title: Marketing Strategy & Performance Manager
🔹 Company: Hearst
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing compelling proposals and campaign strategies
- Designing, overseeing, and optimizing multi-channel ad campaigns
- Delivering market insights and developing custom audience strategies
- Creating visually engaging presentations
- Collaborating across teams to ensure cohesive planning and execution
- Analyzing campaign data and generating actionable insights
ASSUMPTION: This role requires a strong balance of strategic thinking and analytical skills, with a focus on driving measurable results through data-driven marketing campaigns.
📋 Key Responsibilities
✅ Partner with Strategic Account Executives to craft compelling proposals and campaign strategies
✅ Design, oversee, and optimize multi-channel ad campaigns, leveraging expertise in Google Ads, Meta, and digital platforms
✅ Deliver market insights and develop custom audience strategies to proactively pursue new business opportunities
✅ Create visually engaging, story-driven presentations that clearly communicate campaign vision, strategy, and capabilities
✅ Collaborate across sales, marketing, creative, and product teams to ensure cohesive planning and flawless execution
✅ Analyze campaign data, conduct platform audits, and provide actionable insights to continuously improve performance and exceed client KPIs
ASSUMPTION: This role involves a mix of strategic planning, creative presentation, and analytical data interpretation to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years' experience in a fast-paced sales and marketing environment
Required Skills:
- Deep understanding of strategic campaign development: audience targeting, timing, and channel selection
- Active certifications in Google Ads and Meta
- Strong PowerPoint skills for building visually compelling presentations
- Confident presenter, comfortable leading client and leadership meetings
- Proficient with digital media, native advertising, audience data, and social media platforms
- Experience conducting market research to inform audience and strategy decisions
- Analytical mindset; adept at interpreting data, pulling platform audits, and generating insights
- Up-to-date on trends in traditional and digital media
- Creative thinker with a collaborative, solutions-oriented approach
- Excellent communicator, able to convey campaign vision to both internal teams and clients
Preferred Skills:
- Experience working in or alongside sales and marketing teams
- Proficient in Microsoft Office, especially PowerPoint
ASSUMPTION: Candidates should have a strong foundation in marketing strategy, data analysis, and presentation skills, with a proven track record in driving campaign results.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year (base salary)
Benefits:
- Medical, Dental, and Vision coverage
- Competitive Retirement Plan with matching program in most markets
- Generous Paid Time Off, including holidays and vacation
- Paid Parental Leave for new parents
- Monthly Child & Dependent Care Reimbursement
- Mental Wellness Benefits
- Inclusive Healthcare designed for every individual’s unique needs
- Fertility Coverage & Menopause Support
- Pet Wellness Reimbursement & Rover Credits
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Benefits are comprehensive and reflect Hearst's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: 1887 (as a newspaper company)
Company Description:
- Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company's portfolio includes Fitch Group, Hearst Health, Hearst Transportation, television stations, newspapers, magazines, cable television networks, and more.
- Hearst is committed to leading with purpose, innovating, and serving the communities it operates in.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: www.hearst.com
ASSUMPTION: Hearst is a large, established media company with a diverse portfolio of businesses and a strong commitment to its employees' well-being.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Strategic Account Executive and collaborates with various teams across the organization.
Work Arrangement: On-site, full-time position with the opportunity for occasional remote work.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department.
- Opportunities to work on diverse campaigns and learn from experienced colleagues.
- Chance to develop skills in data analysis, campaign optimization, and client management.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established media company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities and attractions.
- The office is located in Midtown Manhattan, close to public transportation and various dining and entertainment options.
- The city's fast-paced environment may require employees to adapt to a dynamic work environment.
Work Schedule: Standard business hours with flexibility for occasional remote work
ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development in a dynamic city setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Strategic Account Executive
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Presentation skills and communication
- Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Hearst's mission.
- Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results.
ATS Keywords: Marketing strategy, campaign development, Google Ads, Meta, data analysis, presentation skills, collaboration, client management
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate candidates' marketing skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads Manager)
- Microsoft Office (PowerPoint, Excel)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using marketing and data analysis tools, as well as Microsoft Office for presentation and reporting.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Purpose
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you align with Hearst's company values, particularly 'Integrity' and 'Innovation'?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach problem-solving and adaptability in the face of changing priorities?
ASSUMPTION: Hearst values employees who embody their core values, work well in teams, and can adapt to a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with various teams across the organization
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: This role may present challenges related to time management, adaptability, and effective communication across teams.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on both strategic campaign development and data-driven optimization.
- Hearst's size and diversity offer opportunities to work on a wide range of marketing campaigns and initiatives.
- This role may provide opportunities for career growth within the marketing department or across Hearst's diverse portfolio of businesses.
ASSUMPTION: This role offers a unique blend of strategic and analytical responsibilities, with opportunities for growth and development within a large media company.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including audience targeting, channel selection, and campaign timeline
- Optimizing an existing digital advertising campaign to improve click-through rates and conversions
- Conducting market research to identify new business opportunities and develop custom audience strategies
ASSUMPTION: Sample projects should demonstrate candidates' ability to develop strategic marketing campaigns, analyze data, and generate actionable insights.
❓ Key Questions to Ask During Interview
- Can you describe a successful marketing campaign you've worked on, and what made it successful?
- How do you approach collaboration and communication with various teams, such as sales, creative, and product?
- What steps do you take to ensure the cohesive planning and execution of marketing campaigns across teams?
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- What opportunities are there for professional growth and development within this role and the marketing department?
ASSUMPTION: Interview questions should focus on candidates' marketing expertise, collaboration skills, and potential for growth within the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hearst job portal
- Tailor your resume and cover letter to highlight your marketing experience and qualifications for this role
- Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
