Marketing Strategy & Planning Lead

📌 Core Information

🔹 Job Title: Marketing Strategy & Planning Lead

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with up to 25% travel)

🚀 Job Overview

Key aspects of this role include:

• Defining, managing, and refining organizational operations and rhythms of business
• Collaborating with cross-functional teams including sales, finance, and HR
• Setting and executing process, timeline, and cross-functional communication and alignment on setting marketing targets
• Creating the annual program calendar including scoping of major events
• Improving strategic marketing, planning, and operations processes

ASSUMPTION: This role requires a high level of organizational skills and the ability to work effectively with various teams to ensure successful execution of marketing targets and processes.

📋 Key Responsibilities

✅ Define, manage, and refine organizational operations and rhythms of business including planning, goal setting, and reviews

✅ Manage workback schedule, communications, and reviews for fiscal year planning

✅ Set and execute process, timeline, and cross-functional communication and alignment on setting marketing targets

✅ Create the annual program calendar including scoping of major events

✅ Identify opportunities to build and improve on strategic marketing, planning, and operations processes

✅ Identify and structure emerging misalignments and develop solutions to help remove roadblocks, escalate misalignments, and ensure teams are set up for successful execution

✅ Work with cross-functional partners including Sales, Finance, HR and Intelligence

ASSUMPTION: This role requires strong project management skills, excellent communication skills, and the ability to synthesize complex information into clear and concise presentations and plans.

🎯 Required Qualifications

Education: Bachelor's degree (BS/BA) required, MBA preferred

Experience: 5+ years of experience in marketing, operations, or strategy

Required Skills:

• Demonstrated project management experience
• Effective organizational skills
• Excellent communication skills
• Ability to synthesize complex information into clear and concise presentations and plans
• Experience working collaboratively with senior management in different functional areas
• Willingness to travel up to 25% of the time

Preferred Skills:

• Experience working in a fast-paced, entrepreneurial environment

ASSUMPTION: Candidates with experience in marketing, operations, or strategy roles are likely to have the required skills for this position.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $171,000 - $243,600 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending account and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time position with standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake is a software development company specializing in data warehousing, cloud, analytics, data lake, marketing analytics, data applications, data engineering, data science, and data exchange. They operate in a competitive and rapidly evolving market.

Company Size: Snowflake has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth.

Founded: Snowflake was founded in 2012 and has since grown to become a publicly traded company with a global presence.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• The AI Data Cloud enables organizations to unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for individuals interested in these fields. Their large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management or senior individual contributor level, requiring a combination of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Strategy & Planning Lead will report directly to the marketing leadership team and work closely with cross-functional teams including sales, finance, and HR.

Work Arrangement: This role is on-site with up to 25% travel, requiring a presence in the Menlo Park office and occasional travel to other locations.

Growth Opportunities:

• Potential to advance to a director or vice president role within the marketing organization
• Opportunity to work on high-impact projects and initiatives that drive business growth
• Chance to develop leadership and management skills by working with and influencing cross-functional teams

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing organization and beyond.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 135 Constitution Dr, Menlo Park, California 94025, US

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, offering easy access to top tech companies, venture capital firms, and startup ecosystems
• The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
• Menlo Park offers a mix of urban and suburban living, with numerous parks, restaurants, and cultural attractions nearby

Work Schedule: Standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The Menlo Park office provides a dynamic and innovative work environment, with easy access to the vibrant Silicon Valley tech community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• On-site or video interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Project management and organizational skills
• Collaboration and teamwork skills

Application Tips:

• Highlight your relevant experience in marketing, operations, or strategy roles
• Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
• Prepare examples of your ability to define, manage, and refine organizational operations and rhythms of business

ATS Keywords: Marketing strategy, planning, organizational operations, cross-functional teams, goal setting, project management, communication, collaboration

ASSUMPTION: Snowflake's application process is designed to assess your skills and qualifications for the Marketing Strategy & Planning Lead role, with a focus on problem-solving, communication, and collaboration.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Jira, Trello)
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
• Presentation software (e.g., Microsoft PowerPoint, Google Slides)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: This role requires proficiency in project management, spreadsheet, presentation, and communication tools to effectively manage organizational operations and rhythms of business.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Performance
• Inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and entrepreneurial
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with and influencing cross-functional teams?
• Do you have a proven track record of driving results through strategic planning and execution?

ASSUMPTION: Snowflake values candidates who are collaborative, innovative, and results-driven, with a strong commitment to customer success and integrity.

⚠️ Potential Challenges

• Managing multiple high-priority projects simultaneously
• Balancing analysis and execution in a fast-paced environment
• Working with and influencing senior management across different functional areas
• Occasional travel requirements

ASSUMPTION: This role presents unique challenges that require strong project management skills, excellent communication skills, and the ability to work effectively with senior management.

📈 Similar Roles Comparison

• This role differs from other marketing strategy and planning roles in its focus on defining, managing, and refining organizational operations and rhythms of business
• Snowflake's large size and global presence offer unique opportunities for career growth and development
• This role is well-suited for individuals interested in a mid-level management or senior individual contributor role with a focus on strategic thinking and hands-on execution

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on organizational operations and rhythms of business.

📝 Sample Projects

• Developing and implementing a new fiscal year planning process to improve cross-functional alignment and execution
• Creating an annual program calendar that optimizes event attendance and engagement
• Identifying and addressing misalignments in marketing targets and processes to improve overall performance

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Strategy & Planning Lead role, with a focus on driving results through effective planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the current organizational operations and rhythms of business, and how this role will help refine and improve them?
• How does this role collaborate with and influence cross-functional teams, including sales, finance, and HR?
• What are the most significant challenges facing the marketing organization, and how can this role help address them?
• What opportunities are there for career growth and development within the marketing organization and beyond?
• How does Snowflake support work-life balance for employees in this role?

ASSUMPTION: These key questions help applicants better understand the role's responsibilities, challenges, and opportunities for growth and development within Snowflake.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing, operations, or strategy roles
• Prepare examples of your ability to define, manage, and refine organizational operations and rhythms of business
• Follow up with the Snowflake HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.