📌 Core Information
🔹 Job Title: Marketing Team Lead - AI GTM - Temp
🔹 Company: SHI International Corp.
🔹 Location: US - CO - Home Office
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: Intermediate
🔹 Remote Status: Hybrid (15% travel)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing a go-to-market strategy for SHI’s AI solutions and services portfolio
- Collaborating with senior stakeholders across AGT, ASG, Stratascale, and marketing teams
- Overseeing the creation and utilization of key marketing assets to tell SHI’s AI story
- Developing content and marketing strategies for SHI’s AI solutions with top OEM and ISV partners
- Improving event management experiences and supporting on-site events at SHI’s AI Labs
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams and senior stakeholders.
📋 Key Responsibilities
✅ Work closely with AGT, ASG, Stratascale, and other stakeholders to prioritize AI messaging and establish 3-5 key priorities
✅ Partner with AGT to bring clarity to the AI solutions portfolio and work with marketing to effectively expose this to the wider market
✅ Oversee the creation, publication, and utilization of key assets to tell SHI’s AI story
✅ Develop a content and marketing strategy and assets for SHI’s AI solutions with top OEM and ISV partners
✅ Define a framework and strategy to effectively position SHI’s AI solutions portfolio focused on differentiated customer value positioning
✅ Support the program to bring customers and partners on-site to SHI’s AI Labs in New Jersey
✅ Work with AGT and events marketing to further improve the experience and efficiency of event management
✅ Support AGT and marketing to engage with vendor partners and secure funding to drive marketing programs supporting SHI’s AI story
✅ Support OEM and ISV partner events and conferences to provide maximum exposure for SHI’s AI solutions portfolio
✅ Help subject matter experts at SHI contribute to marketing programs such as webinars, podcasts, press interviews, on-site events, etc.
✅ Report to senior leadership on progress and impact of marketing programs on AI and AI-adjacent sales pipeline
✅ Lead the marketing team in executing campaigns that align with business objectives and drive brand awareness
✅ Oversee the development of marketing materials, ensuring consistency with brand guidelines
✅ Collaborate with cross-functional teams to integrate marketing strategies across all channels
✅ Monitor market trends and competitors to inform marketing strategies and tactics
✅ Manage the marketing budget, optimizing spend for maximum return on investment
✅ Analyze campaign performance data to measure effectiveness and identify opportunities for improvement
✅ Develop and maintain relationships with external partners, such as agencies and media
✅ Support the team in creating innovative marketing strategies to reach target audiences
✅ Assist with market research initiatives to gather insights on customer preferences and behavior
✅ Ensure compliance with industry regulations and company policies in all marketing activities
ASSUMPTION: This role requires strong project management, leadership, and communication skills, as well as the ability to work effectively with cross-functional teams and senior stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree or relevant work experience required
Experience: 2+ years in Marketing or a related functional area
Required Skills:
- Proven experience in marketing and project management
- Strong leadership, communication, and interpersonal skills
- Ability to work effectively with cross-functional teams and senior stakeholders
- Experience in defining and executing go-to-market strategies
- Familiarity with AI solutions and services is a plus
Preferred Skills:
- Experience in the IT industry or related fields
- Familiarity with SHI’s products and services
- Experience working with OEM and ISV partners
ASSUMPTION: Candidates with a strong background in marketing, project management, and experience working with senior stakeholders will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $225,000 USD per year
Benefits:
- Medical, vision, and dental insurance
- 401K and flexible spending accounts
Working Hours: Full-time, with approximately 15% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SHI International Corp. operates in the IT services and IT consulting industry, providing technology solutions and services to organizations worldwide.
Company Size: SHI is a mid-sized company with approximately 7,564 employees globally.
Founded: SHI was founded in 1989 and has since grown to become a $15 billion global provider of IT solutions and services.
Company Description:
- SHI offers a concierge approach to help organizations change the world through technology
- The company provides a wide range of IT solutions and services, including software, hardware, security, data center, storage, and cloud services
- SHI is committed to diversity, offering a supportive work environment for employees and providing equal opportunities for all
Company Specialties:
- Software and hardware solutions
- Security and data center services
- Cloud and storage services
- IT services and consulting
- Procurement and asset management
- Mobility and unified communications
- Volume licensing and lifecycle services
Company Website: http://www.shi.com
ASSUMPTION: SHI’s diverse range of services and commitment to diversity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.
📊 Role Analysis
Career Level: This role is a senior individual contributor position with a view to a potential move to a full-time employee after an initial contract period of three months.
Reporting Structure: The role reports directly to the Vice President of Marketing and works closely with the Vice President of AGT (Advanced Growth Technologies).
Work Arrangement: This is a hybrid role with approximately 15% travel required for events and on-site visits.
Growth Opportunities:
- After successfully completing the initial 90-day engagement, there is an option to move to a full-time employee position
- The role offers the opportunity to work with senior stakeholders across various teams and gain exposure to different aspects of SHI’s business
- Candidates can develop their skills and expertise in AI marketing and go-to-market strategies
ASSUMPTION: This role provides an excellent opportunity for candidates to gain experience in AI marketing and make a significant impact on SHI’s AI solutions portfolio.
🌍 Location & Work Environment
Office Type: SHI’s headquarters are located in Somerset, NJ, with additional offices in Austin, TX; Toronto, ON; Milton Keynes, UK; Issy-les-Moulineaux, FR; Sydney, AU; Hong Kong, HK; Dublin, IE; and Singapore, SG.
Office Location(s): The role is based out of SHI’s home office in the United States, with approximately 15% travel required for events and on-site visits.
Geographic Context:
- The United States is the largest market for AI solutions and services, with significant growth potential
- SHI’s headquarters in New Jersey provide easy access to major transportation hubs and a diverse talent pool
- The role’s hybrid nature allows for flexibility in work arrangements and a better work-life balance
Work Schedule: Full-time, with approximately 15% travel required
ASSUMPTION: The hybrid work arrangement and access to SHI’s global offices provide candidates with the flexibility to balance their work and personal lives while still having the opportunity to work on-site with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing and project management skills
- Leadership and communication abilities
- Ability to work effectively with cross-functional teams and senior stakeholders
- Experience in defining and executing go-to-market strategies
- Familiarity with AI solutions and services (a plus)
Application Tips:
- Highlight relevant marketing and project management experience in your resume
- Tailor your cover letter to explain how your skills and experience align with the role’s requirements
- Prepare examples of your marketing and project management achievements to discuss during the interview
- Research SHI’s AI solutions portfolio and be prepared to discuss your ideas for marketing and go-to-market strategies
ATS Keywords: Marketing, Project Management, Go-To-Market Strategy, AI Solutions, Stakeholder Management, Cross-Functional Teams, Campaign Execution, Brand Awareness, Budget Management, Performance Analysis
ASSUMPTION: Candidates should focus on demonstrating their marketing and project management skills, as well as their ability to work effectively with cross-functional teams and senior stakeholders.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
- AI-specific tools and platforms (e.g., IBM Watson, Google AI Platform, AWS AI services)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and project management tools is essential for this role. Experience with AI-specific tools and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: SHI prioritizes the needs and preferences of its customers
- Innovative: SHI encourages creativity and continuous learning
- Collaborative: SHI fosters a team-oriented work environment
- Accountable: SHI holds its employees responsible for their actions and decisions
- Respectful: SHI values diversity and inclusion
Work Style:
- Dynamic: SHI’s fast-paced and growing environment requires adaptability and flexibility
- Team-oriented: SHI encourages collaboration and cross-functional teamwork
- Results-driven: SHI focuses on delivering measurable outcomes and driving business impact
- Customer-focused: SHI prioritizes customer satisfaction and success
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments?
- Are you comfortable working with cross-functional teams and senior stakeholders?
- Do you have a proven track record of delivering measurable results in marketing campaigns?
- Are you passionate about AI solutions and their potential to transform industries?
ASSUMPTION: Candidates who align with SHI’s values and work style, and who are passionate about AI solutions and driving business impact, will be the best fit for this role.
⚠️ Potential Challenges
- The role requires working with senior stakeholders across multiple teams, which may present communication and coordination challenges
- The role involves defining and executing a go-to-market strategy for SHI’s AI solutions portfolio, which may require navigating complex market dynamics and competitive landscapes
- The role requires approximately 15% travel, which may present scheduling and personal commitments challenges
- The role is initially a temporary position, which may present uncertainty and instability for some candidates
ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to work effectively in dynamic and complex environments.
📈 Similar Roles Comparison
- This role differs from related marketing positions in its focus on AI solutions and services, as well as its requirement to work closely with senior stakeholders across multiple teams
- AI marketing roles may require additional technical knowledge and expertise compared to traditional marketing positions
- This role offers a unique opportunity to gain experience in AI marketing and make a significant impact on SHI’s AI solutions portfolio
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related marketing positions in the industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for SHI’s AI solutions portfolio, including messaging, positioning, and pricing
- Creating and executing a targeted marketing campaign to launch a new AI-powered product or service offering
- Collaborating with OEM and ISV partners to co-create marketing assets and execute joint marketing programs
- Planning and executing a successful customer or partner event focused on SHI’s AI solutions and services
ASSUMPTION: These sample projects provide candidates with an understanding of the types of initiatives they may be responsible for in this role and the impact they can have on SHI’s AI solutions portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SHI’s AI solutions portfolio and the go-to-market strategy for the next year?
- How does this role fit into the broader marketing and AI strategies for SHI?
- What are the key priorities for this role in the first 90 days?
- How does SHI support the professional development and growth of its marketing team members?
- What is the expected timeline for a potential move to a full-time employee position after the initial contract period?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, and ensure they are a good fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and project management experience, as well as any relevant experience with AI solutions and services
- Write a cover letter explaining how your skills and experience align with the role’s requirements and your enthusiasm for AI marketing
- Prepare examples of your marketing and project management achievements to discuss during the interview
- Research SHI’s AI solutions portfolio and be prepared to discuss your ideas for marketing and go-to-market strategies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
