📌 Core Information
🔹 Job Title: Marketing Technology and Operations Lead
🔹 Company: Capco
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving marketing technology and operations expansion within Capco's largest clients
- Establishing and managing trusted executive relationships
- Defining and implementing marketing technology strategies
- Collaborating with cross-functional teams to deliver compelling solutions
- Contributing to business development and sales pursuits
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to navigate complex client environments.
📋 Key Responsibilities
✅ Collaborate with client stakeholders to identify and define the target-state of marketing operations and map the path forward
✅ Assist clients in understanding necessary digital and marketing capabilities and provide recommendations for closing gaps
✅ Recommend changes to marketing technology to fully enable the customer journey, including activation and use of data in delivering content in the right channel
✅ Define target-state marketing operating models and support transition from linear campaign execution to more agile ways of working
✅ Support the redesign and automation of campaign management processes
✅ Define marketing measurement strategies and provide oversight for the creation and implementation of dashboards and data visualizations
✅ Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness
✅ Document training, job aid, and procedural content for target-state marketing operations and technology
✅ Establish trusted relationships with client leadership and manage a portfolio of highly visible initiatives to their satisfaction while creating transparency to Capco’s client leadership team
✅ Support engagement leads with all aspects of client delivery and remediate blockers
✅ Provide thought leadership to guide clients through the creation and review of key metrics, outcomes, and reporting related to end-to-end marketing-led customer experiences
✅ Assess and report the health of project delivery with objectivity, accuracy, and transparency while ensuring appropriate partners are engaged in risk identification and mitigation
✅ Contribute to the ongoing definition of services within the Marketing Services practice
✅ Craft and implement dashboards; synthesize data and present to executive leadership
✅ Build strong client relationships and work collaboratively with diverse leaders
✅ Communicate ideas, status, and risks to both technical and non-technical audiences
✅ Contribute to internal talent development and training initiatives
✅ Support business development and sales pursuits
ASSUMPTION: This role requires strong project management skills, the ability to work in a matrixed organization, and a deep understanding of marketing technology and operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience working in marketing technology and operations or an equivalent background in marketing operational disciplines including marketing technology, campaign management, campaign reporting, and data activation. 5+ years of experience leading cross-functional delivery teams in a large enterprise environment. 5+ years of project management experience. 3+ years of experience in the financial services industry and operating at a senior leadership level.
Required Skills:
- Proven expertise in marketing technology, artificial intelligence, marketing analytics, campaign management, journey orchestration, automation, measurement, data activation, and foundational marketing capabilities
- Excellent written and verbal communication skills
- Ability to work in a geographically distributed and culturally diverse work group
- Comfortable with ambiguity and able to handle the unexpected with flexibility
Preferred Skills:
- Experience working in a consulting environment
- Familiarity with Capco's clients and industry
ASSUMPTION: Candidates should have a strong background in marketing technology and operations, with a proven track record of leading cross-functional teams and driving results in a large enterprise environment.
💰 Compensation & Benefits
Salary Range: $141,000 - $185,000 USD per year
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Tuition Reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Chicago area.
📌 Applicant Insights
🔍 Company Context
Industry: Capco is a global management and technology consultancy dedicated to the financial services and energy industries. They operate at the intersection of business and technology, combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives.
Company Size: Capco has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: Capco was founded in 1998 and is headquartered in London, UK, with additional offices in major financial hubs around the world.
Company Description:
- Capco is a global technology and management consultancy specializing in driving digital transformation in the financial services industry.
- They operate at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives.
- Capco's client portfolio comprises over 100 global organizations, and they operate in the banking and payments, capital markets, wealth and asset management, insurance, and energy sectors.
Company Specialties:
- Banking
- Capital Markets
- Wealth & Investment Management
- Finance
- Risk & Compliance and Technology
- Insurance
- Financial Technology
- Management Consulting
- Consulting
- Business Transformation
- Digital
- and Energy
Company Website: http://www.capco.com
ASSUMPTION: Capco's global presence and diverse client base provide ample opportunities for career growth and exposure to various industries and technologies.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a strategic mindset and proven experience in marketing technology and operations.
Reporting Structure: The Marketing Technology and Operations Lead will report directly to the Marketing Services practice lead and work collaboratively with cross-functional teams and client leadership.
Work Arrangement: This role is remote OK, allowing for flexibility in work location and hours.
Growth Opportunities:
- Expanding marketing technology and operations within Capco's largest clients
- Developing expertise in emerging marketing technologies and trends
- Building relationships with key clients and stakeholders
- Contributing to business development and sales pursuits
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Capco's clients and business.
🌍 Location & Work Environment
Office Type: Capco's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Capco has offices in major financial hubs around the world, including Chicago, New York, London, Frankfurt, Toronto, Hong Kong, Paris, Bangalore, Kuala Lumpur, Zurich, Bratislava, Machelen, Edinburgh, Chicago, São Paulo, Singapore, Bangkok, Pune, Mumbai, and Gurugram.
Geographic Context:
- Chicago is a major financial hub with a thriving tech industry, providing ample opportunities for networking and professional growth.
- The Midwest region has a lower cost of living compared to coastal cities, offering a better work-life balance for employees.
- Capco's global presence allows for remote work and the opportunity to collaborate with team members and clients worldwide.
Work Schedule: Full-time (40 hours per week) with flexibility for remote work.
ASSUMPTION: Capco's global offices and remote work options provide a diverse and inclusive work environment that caters to various lifestyles and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a Capco recruiter
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the practice lead or another senior leader
- Background check and offer
Key Assessment Areas:
- Technical expertise in marketing technology and operations
- Leadership and project management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Capco's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research Capco's clients, industry, and competitors to demonstrate your understanding of the business
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Marketing Technology, Marketing Operations, Artificial Intelligence, Marketing Analytics, Campaign Management, Journey Orchestration, Automation, Measurement, Data Activation, Project Management, Client Relationship Management, Change Management, Data Visualization, Cross-Functional Team Leadership, Communication, Analytical Skills
ASSUMPTION: Capco's recruitment process is designed to assess candidates' technical skills, leadership potential, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing technology platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Industry-specific tools and technologies (e.g., financial services software, data analytics platforms)
ASSUMPTION: The specific tools and technologies required for this role will depend on Capco's clients and the projects they are working on.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Capco prioritizes understanding and meeting the unique needs of each client
- Collaborative: Capco fosters a culture of teamwork and collaboration, both internally and with clients
- Innovative: Capco encourages creativity and continuous learning to drive industry-leading solutions
- Expert: Capco attracts and develops top talent to deliver high-quality, specialized expertise to clients
- Entrepreneurial: Capco maintains a startup mindset, focusing on agility, adaptability, and growth
- Inclusive: Capco values diversity, equity, and inclusion, creating an environment where everyone can thrive
Work Style:
- Capco's work environment is fast-paced, dynamic, and collaborative, with a strong focus on delivering results for clients
- The company encourages innovation, dissent, solutioning, and leadership across all levels
- Capco's culture is entrepreneurial, high-energy, and focused on driving growth and success for both clients and employees
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with ambiguity and handling the unexpected with flexibility?
- Do you have a proven track record of driving results and leading cross-functional teams?
- Are you passionate about marketing technology and operations and eager to learn and adapt to new tools and trends?
- Do you align with Capco's values and work style?
ASSUMPTION: Capco's culture is highly collaborative, innovative, and focused on driving results for clients. Candidates should be comfortable working in a fast-paced, dynamic environment and align with Capco's values and work style.
⚠️ Potential Challenges
- Managing multiple client relationships and initiatives simultaneously
- Navigating complex client environments and stakeholder dynamics
- Keeping up with the latest marketing technology trends and tools
- Balancing client delivery with business development and sales pursuits
- Working remotely and collaborating with globally distributed teams
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Marketing Technology and Operations Lead vs. Marketing Technology Manager: The lead role requires more strategic thinking, stakeholder management, and team leadership, while the manager role focuses more on day-to-day execution and tactical implementation.
- Industry-specific context: Financial services marketing technology and operations roles may require additional knowledge of industry-specific regulations, data privacy concerns, and compliance issues.
- Career path comparison: This role can serve as a stepping stone to more senior leadership positions within Capco or other organizations, such as Vice President, Director, or Chief Marketing Officer.
ASSUMPTION: This role offers a unique blend of strategic, leadership, and operational responsibilities, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing technology roadmap for a global financial services client, including recommendations for technology stack, data architecture, and implementation plan
- Leading a cross-functional team to redesign and automate campaign management processes for a regional insurance company, resulting in a 30% reduction in manual effort and improved campaign performance
- Collaborating with data scientists and analysts to develop predictive models for customer churn and lifetime value, enabling data-driven marketing strategies for a wealth management firm
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Marketing Technology and Operations Lead role at Capco.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing technology and operations challenges facing Capco's clients in the financial services industry?
- How does Capco support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Capco?
- How does Capco measure the success of its marketing technology and operations initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the work-life balance like for someone in this role, and how does Capco support work-life balance for its employees?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and provides valuable information about Capco's culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including your expertise in marketing technology and operations, leadership, and project management
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research Capco's clients, industry, and competitors to demonstrate your understanding of the business
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
- Follow up with the recruiter or hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
