📌 Core Information
🔹 Job Title: Marketing Technology and Operations Lead
🔹 Company: Capco
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving marketing technology and operations strategy for Capco's clients
- Collaborating with cross-functional teams to define and deliver marketing solutions
- Establishing trusted client relationships and managing project portfolios
- Providing thought leadership in marketing technology, data, and analytics
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Collaborate with clients to define target-state marketing operations and map the path forward
✅ Assist clients in understanding required digital and marketing capabilities to deliver on their strategies
✅ Recommend changes to clients' marketing technology to enable the customer journey and data activation
✅ Define target-state marketing operating models and support transition to agile ways of working
✅ Support the redesign and automation of clients' campaign management processes
✅ Define marketing measurement strategies and oversee the creation of dashboards and data visualizations
✅ Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness
✅ Establish trusted relationships with client leadership and manage highly visible initiatives to their satisfaction
✅ Contribute to the ongoing definition of services within Capco's Marketing Services practice
✅ Craft and implement dashboards, synthesize data, and present to executive leadership
✅ Build strong client relationships and work collaboratively with diverse leaders
✅ Communicate ideas, status, and risks to both technical and non-technical audiences
✅ Contribute to internal talent development and training initiatives
✅ Support business development and sales pursuits
ASSUMPTION: This role involves a mix of strategic planning, project management, and client relationship management, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in marketing technology and operations, with at least 5 years leading cross-functional teams in a large enterprise environment
Required Skills:
- Proven expertise in marketing technology, campaign management, campaign reporting, and data activation
- Strong project management skills and experience leading cross-functional delivery teams
- Deep understanding of marketing operations trends and foundational capabilities required to deliver personalization at scale
- Excellent written and verbal communication and analytical skills
- Experience working in a geographically distributed and culturally diverse work group
- Comfortable with ambiguity and able to handle unexpected changes with flexibility
Preferred Skills:
- Experience in the financial services industry and operating at a senior leadership level
- Familiarity with AI and data analytics tools
- Certifications in marketing technology platforms (e.g., Adobe, Salesforce, Marketo)
ASSUMPTION: Candidates with a strong background in marketing technology and operations, combined with leadership and project management experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (estimated based on industry standards for a senior marketing role in Charlotte, NC)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Charlotte, NC area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Capco is a global management and technology consultancy specializing in driving digital transformation in the financial services industry. They operate at the intersection of business and technology, combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions.
Company Size: Capco is a mid-sized company with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Capco was founded in 1998 and has since grown to serve over 100 global organizations, operating in various industries, including banking and payments, capital markets, wealth and asset management, insurance, and energy.
Company Description:
- Capco is a global technology and management consultancy specializing in driving digital transformation in the financial services industry.
- The company operates at the intersection of business and technology, combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions.
- Capco's client portfolio comprises over 100 global organizations, and the company operates in various industries, including banking and payments, capital markets, wealth and asset management, insurance, and energy.
Company Specialties:
- Banking
- Capital Markets
- Wealth & Investment Management
- Finance
- Risk & Compliance and Technology
- Insurance
- Financial Technology
- Management Consulting
- Consulting
- Business Transformation
- Digital
- and Energy
Company Website: http://www.capco.com
ASSUMPTION: Capco's expertise in financial services and digital transformation makes it an attractive employer for marketing professionals seeking to work on complex, high-impact projects.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving marketing technology and operations strategy
Reporting Structure: This role reports directly to the Marketing Services leadership team and collaborates with various cross-functional teams, including strategy, delivery domains, and client leadership
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to lead larger projects or teams as the Marketing Services practice continues to grow
- Opportunities to work with diverse clients and industries, expanding skillsets and knowledge
- Chance to contribute to Capco's internal talent development and training initiatives, fostering personal growth and leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset, take on more responsibility, and make a substantial impact on Capco's clients and business.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Charlotte, North Carolina, United States
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant tech industry, with a growing number of startups and established companies
- Charlotte offers a relatively low cost of living compared to other major cities in the United States
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Charlotte's growing tech industry and relatively low cost of living make it an attractive location for marketing professionals seeking to advance their careers in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a Capco recruiter
- In-depth interviews with Marketing Services leadership and potential team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing technology and operations expertise
- Leadership and project management skills
- Communication and presentation skills
- Client relationship management and business development skills
- Alignment with Capco's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing technology and operations experience, as well as leadership and project management skills
- Prepare for behavioral interview questions that focus on your experience managing cross-functional teams, driving marketing strategy, and implementing marketing technology solutions
- Research Capco's clients and industry focus to demonstrate your understanding of the company's business and potential impact on its clients
ATS Keywords: Marketing Technology, Marketing Operations, Project Management, Client Relationship Management, Business Development, Financial Services, Digital Transformation, AI, Data Analytics
ASSUMPTION: Capco's interview process focuses on assessing candidates' technical expertise, leadership skills, and cultural fit, with a strong emphasis on behavioral-based questions and case studies.
🛠️ Tools & Technologies
- Marketing technology platforms (e.g., Adobe, Salesforce, Marketo)
- AI and data analytics tools (e.g., Python, R, Tableau, Power BI)
- Project management tools (e.g., Asana, Jira, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing technology platforms, AI and data analytics tools, and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Capco prioritizes understanding and meeting the unique needs of its clients
- Innovative: Capco encourages creativity, continuous learning, and the pursuit of new ideas and solutions
- Collaborative: Capco fosters a culture of teamwork, open communication, and mutual respect
- Entrepreneurial: Capco values initiative, accountability, and a growth mindset
Work Style:
- Capco offers a flexible, hybrid work environment, with opportunities for remote work and on-site collaboration
- The company values work-life balance and provides resources to support employee well-being
- Capco encourages professional development and offers training and mentorship opportunities
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you an effective communicator, able to convey complex ideas to both technical and non-technical audiences?
- Do you have a proven track record of driving marketing strategy and implementing marketing technology solutions?
- Are you comfortable working collaboratively with diverse teams and stakeholders, and do you prioritize client needs above your own?
ASSUMPTION: Capco's culture values innovation, collaboration, and a growth mindset, making it an attractive employer for marketing professionals seeking to work in a dynamic, client-centric environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, requiring strong organizational skills and time management
- Working with diverse clients and industries, necessitating adaptability and quick learning
- Balancing client needs with internal priorities, requiring strong communication and stakeholder management skills
- Keeping up with the latest marketing technology trends and tools, demanding continuous learning and professional development
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other marketing technology and operations roles, this position offers a unique blend of strategic planning, project management, and client relationship management responsibilities
- Capco's focus on the financial services industry provides exposure to complex, high-impact projects and clients
- This role offers significant growth potential, with opportunities to lead larger projects or teams as the Marketing Services practice continues to grow
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, making it an attractive choice for marketing professionals seeking to advance their careers in a dynamic and innovative environment.
📝 Sample Projects
- Developing a comprehensive marketing technology roadmap for a global banking client, including AI and data analytics integration
- Implementing a marketing automation platform for a wealth management firm, improving campaign efficiency and personalization
- Designing and executing a customer data management strategy for an insurance company, enhancing data accuracy and accessibility
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and technical aspects of the Marketing Technology and Operations Lead role, highlighting the diverse skillset required for success.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing technology landscape for Capco's clients, and how this role contributes to their evolution?
- How does Capco support the professional development and growth of its marketing technology and operations team members?
- Can you provide examples of how Capco's Marketing Services practice has driven measurable impact for its clients, and how this role contributes to that success?
- How does Capco balance the need for standardization in marketing technology and operations with the need for flexibility and adaptability to meet clients' unique needs?
- What are the most challenging aspects of working with Capco's clients, and how does this role help to address those challenges?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's strategic context, Capco's approach to client engagement, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing technology and operations experience, as well as leadership and project management skills
- Prepare for behavioral interview questions that focus on your experience managing cross-functional teams, driving marketing strategy, and implementing marketing technology solutions
- Research Capco's clients and industry focus to demonstrate your understanding of the company's business and potential impact on its clients
- Follow up with Capco's recruiting team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
