📌 Core Information
🔹 Job Title: Marketing Technology Manager
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Optimizing and managing the marketing technology stack
- Supporting campaign execution through martech infrastructure
- Collaborating with internal teams to ensure tools are integrated and aligned with business growth
- Ensuring data hygiene and compliance with privacy regulations
- Evaluating new tools and technologies to improve efficiency and performance
ASSUMPTION: This role requires a strategic and technically skilled individual who can balance marketing, data, and technology aspects to drive measurable results.
📋 Key Responsibilities
✅ Own and optimize the marketing technology stack, including platforms like marketing automation, analytics, CMS, and ABM platforms, and tracking.
✅ Support campaign execution by providing martech infrastructure, user segmentation, lead scoring, tracking implementation, and audience targeting across digital channels.
✅ Manage integrations between marketing systems and other tools such as customer databases, ad platforms, and sales tools—ensuring data flows seamlessly and securely.
✅ Partner with Marketing and Data/Engineering teams to define and implement tracking, attribution models, dashboards, and performance reports.
✅ Evaluate new tools and technologies, making recommendations to improve efficiency, personalization, and campaign performance.
✅ Ensure data hygiene and compliance with privacy regulations (e.g., GDPR, CCPA) across marketing systems and databases.
✅ Lead troubleshooting and support related to marketing technology usage, bugs, and vendor communication.
✅ Create documentation and internal training to drive adoption and ensure best practices across the organization.
ASSUMPTION: This role requires a strong understanding of APIs, webhooks, JavaScript tracking, and data integration concepts, as well as familiarity with attribution modeling, UTM tracking, and multi-touch reporting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of hands-on experience with marketing tools like Segment, Google Tag Manager, Tableau, Snowflake, Marketo, and analytics platforms
Required Skills:
- Technical Knowledge: Strong understanding of APIs, webhooks, JavaScript tracking, and data integration concepts
- Analytical Mindset: Familiarity with attribution modeling, UTM tracking, and multi-touch reporting; comfortable using SQL or BI tools
- Project Management: Experience leading cross-functional projects and managing vendor relationships
- Strategic Thinking: Ability to align martech decisions with broader marketing and business goals
- Compliance Awareness: Understanding of data privacy regulations and implications for marketing data
- Collaboration & Communication: Clear communicator who can work effectively across teams and explain complex systems in a digestible way
Preferred Skills:
- Experience with specific tools mentioned in the job description
- Familiarity with the financial services industry
ASSUMPTION: Candidates with experience in marketing technology, data integration, and project management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $85,000 - $130,000 per year (varies by location)
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location, experience, and skill set. Greenlight provides a competitive compensation package with a market-based approach to pay.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Greenlight is a leading family fintech company focused on helping parents raise financially smart kids through its award-winning banking app for families.
Company Size: 201-500 employees - Greenlight offers a dynamic and collaborative work environment where employees can make a significant impact on the company's mission.
Founded: 2014 - Greenlight was founded with a mission to shine a light on the world of money for families and empower parents to raise financially-smart kids.
Company Description:
- Greenlight is the money and safety app for families, empowering parents to raise financially-smart kids
- The company offers features like automated allowances, chores management, flexible spend controls, and investing for kids' futures
- Greenlight is backed by prominent investors and has been recognized as a CB Insights Fintech 250 company
Company Specialties:
- Family banking and financial education
- Fintech and digital financial services
- Mobile app development and user experience
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight's mission and focus on families set it apart in the fintech industry, offering a unique opportunity for candidates to make a meaningful impact on families' financial well-being.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for candidates with 3+ years of experience in marketing technology, data integration, and project management.
Reporting Structure: Reports to the VP, Growth Marketing - The Marketing Technology Manager will work closely with the growth marketing team and collaborate with internal teams, including marketing operations, analytics, engineering, and external vendors.
Work Arrangement: Hybrid - Greenlight offers a flexible work arrangement, with both remote and in-office opportunities.
Growth Opportunities:
- Potential career progression into senior marketing technology roles or management positions
- Opportunities to work on high-impact projects and drive business growth
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing technology and data integration.
🌍 Location & Work Environment
Office Type: Hybrid - Greenlight's office is located in Atlanta, GA, with remote work options available.
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta, GA - Greenlight's headquarters is located in the heart of Atlanta, offering a vibrant and diverse urban environment
- Remote-friendly - Greenlight offers flexible remote work options, allowing employees to work from anywhere
Work Schedule: Full-time, with flexible hours - Greenlight offers a flexible work schedule, with core hours between 10 am and 3 pm EST.
ASSUMPTION: Greenlight's hybrid work environment and remote-friendly culture provide employees with the flexibility to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the VP, Growth Marketing
Key Assessment Areas:
- Technical skills and experience with marketing tools and data integration
- Analytical mindset and problem-solving abilities
- Project management and vendor relationship management skills
- Strategic thinking and alignment with business goals
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing technology experience and achievements in your resume
- Prepare for technical questions and be ready to discuss your experience with marketing tools and data integration
- Demonstrate your understanding of Greenlight's mission and how your skills align with the role's requirements
- Showcase your ability to work collaboratively and effectively with cross-functional teams
ATS Keywords: Marketing automation, analytics, data integration, APIs, webhooks, JavaScript tracking, attribution modeling, UTM tracking, multi-touch reporting, project management, vendor management, data privacy regulations
ASSUMPTION: Greenlight's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring they are well-suited for the role and the company's mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Analytics platforms (e.g., Google Analytics, Segment)
- CMS and ABM platforms
- Tracking and data integration tools (e.g., Google Tag Manager, APIs, webhooks)
- Data visualization and reporting tools (e.g., Tableau, Snowflake)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the marketing technology stack and daily responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Empower families to raise financially-smart kids
- Create innovative and intuitive products
- Work collaboratively and inclusively
- Embrace continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Focus on results and impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do I share Greenlight's passion for empowering families to raise financially-smart kids?
- Am I comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do I have the technical skills and experience required to optimize and manage the marketing technology stack?
ASSUMPTION: Candidates who align with Greenlight's mission, values, and work style are more likely to thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple marketing tools and technologies simultaneously
- Keeping up with the latest trends and best practices in marketing technology
- Balancing the need for innovation with the requirement to maintain data hygiene and compliance with privacy regulations
- Effectively communicating complex technical concepts to non-technical stakeholders
ASSUMPTION: These challenges can be overcome with strong technical skills, strategic thinking, and effective communication, making this role an excellent opportunity for the right candidate.
📈 Similar Roles Comparison
- Marketing Technology Manager vs. Marketing Operations Manager - While both roles focus on marketing technology, the Marketing Technology Manager role is more focused on the technical aspects of marketing tools and data integration, while the Marketing Operations Manager role is more focused on process improvement and workflow optimization.
- Industry-specific context - Greenlight's focus on the family fintech market sets it apart from other financial services companies, offering unique opportunities and challenges for marketing technology professionals.
- Career path comparison - The Marketing Technology Manager role can serve as a stepping stone to senior marketing technology roles or management positions, with opportunities for career growth and development within the company.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Greenlight's mission and market focus can help candidates make informed decisions about their career paths and expectations for this role.
📝 Sample Projects
- Implementing and optimizing a marketing automation platform to support campaign execution and lead management
- Developing and implementing attribution models to track and measure campaign performance across digital channels
- Managing integrations between marketing systems and other tools, such as customer databases and ad platforms, to ensure seamless data flow and secure data handling
ASSUMPTION: These sample projects illustrate the technical and strategic aspects of the Marketing Technology Manager role, providing candidates with a better understanding of the day-to-day responsibilities and expectations for the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing department?
- How does Greenlight approach data privacy and compliance with regulations like GDPR and CCPA?
- What are the most significant challenges facing the marketing technology stack, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Greenlight support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, ensuring a strong fit and a successful interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing technology experience and skills
- Prepare a cover letter that demonstrates your understanding of Greenlight's mission and how your skills align with the role's requirements
- If applicable, prepare a portfolio or examples of your work showcasing your marketing technology expertise
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
