📌 Core Information
🔹 Job Title: Marketing Technology Specialist
🔹 Company: Inductive Automation
🔹 Location: Folsom, California, United States
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote/hybrid opportunities
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing performance using technology
- Enhancing the marketing technology stack
- Collaborating with various divisions to implement marketing tools
- Providing technical support for multimedia content creation
ASSUMPTION: This role requires a balance of technical and creative skills, with a focus on driving marketing performance through technology.
📋 Key Responsibilities
✅ Partner with the Digital Marketing department to grow marketable list size and improve funnel velocity
✅ Provide technical support for the Multimedia department in creating and delivering top-quality video and audio content
✅ Stay up-to-date on industry best practices for marketing automation tools and CRM systems
✅ Understand and comply with current privacy and data security initiatives
✅ Identify time-consuming internal processes and automate them
✅ Maintain global processes including data strategy, enrichment, standardization, scoring, nurturing, routing, and segmentation
✅ Contribute to the Martech stack and provide training on its systems
✅ Scope out software and hardware needs to support marketing activities
✅ Provide technical support for marketing-associated live and virtual events
ASSUMPTION: This role involves a mix of strategic thinking, problem-solving, and hands-on technical work to improve marketing performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Information Technology, or a related field (preferred)
Experience: 3+ years in a Marketing Technology or similar role
Required Skills:
- Excellent verbal and written communication skills
- Experience utilizing Martech stack (Marketo, Bizzabo, Google Analytics, etc.)
- Ability to work independently and as part of a team
- Strong understanding of data management principles
- Strong project management and organizational skills
Preferred Skills:
- Audio and visual experience
- Experience with data cleaning, integration, and reporting
ASSUMPTION: Candidates should have a strong background in marketing technology and data management, with a proven track record in a similar role.
💰 Compensation & Benefits
Salary Range: $77,000 - $87,000 per year (based on the Sacramento region)
Benefits:
- 100% covered health care
- Work-life balance
- Paid time off
- 401k with match
Working Hours: Full-time (40 hours per week) with remote, hybrid, and on-site opportunities
ASSUMPTION: The salary range is market-driven and set to allow for flexibility. Compensation decisions are based on various factors, including work location, skills, experience, and other business and organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Inductive Automation creates industrial software that empowers organizations to swiftly turn great ideas into reality
- They focus on removing technological and economic obstacles in industrial automation
- Ignition software, their flagship product, is a universal industrial application platform used by 61% of Fortune 100 companies
Company Specialties:
- Industrial automation software
- HMI, SCADA, historian, alarming, and database-centric solutions
- Cross-platform, OPC-UA, and IoT technologies
- Ignition, MES, and enterprise-level solutions
- Digital transformation and Industry 4.0 initiatives
Company Website: http://www.inductiveautomation.com
ASSUMPTION: Inductive Automation is a well-established company in the industrial automation software industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Marketing Technology Manager
Work Arrangement: Hybrid (remote, hybrid, and on-site opportunities available)
Growth Opportunities:
- Potential career growth in marketing technology or related fields
- Opportunities to learn and work with various marketing technologies
- Chance to contribute to the company's growth and success in the industry
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing technology field.
🌍 Location & Work Environment
Office Type: Hybrid (remote, hybrid, and on-site opportunities available)
Office Location(s): 90 Blue Ravine Road, Folsom, CA 95630, US
Geographic Context:
- Folsom is located in the Sacramento metropolitan area
- The company's headquarters is in a suburban setting with nearby nature reserves
- The area offers a mix of urban and outdoor recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work environment allows for a balance between on-site collaboration and remote work, offering flexibility and a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Marketing Technology Manager
Key Assessment Areas:
- Technical skills and knowledge of marketing technologies
- Problem-solving and analytical skills
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with marketing technologies and data management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: Marketing Technology, Digital Marketing, Data Management, Project Management, Technical Support, Video Production, Audio Production, Marketing Automation, CRM Systems, Segmentation, Data Security, Martech Stack, Software Needs Assessment, Training, Collaboration, Problem Solving
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the marketing technology team.
🛠️ Tools & Technologies
- Marketo
- Bizzabo
- Google Analytics
- Google Tag Manager
- Google Ad Words
- Informatica
- Instapage
- GoToWebinar
- Riverside FM
- Wistia
- Integration with Twitter, Facebook, LinkedIn, and Marketing to CRM integration
ASSUMPTION: The candidate should have experience with or be willing to learn the company's Martech stack and other relevant tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer success
- Collaboration
- Continuous learning
- Integrity
Work Style:
- Flexible and adaptable
- Team-oriented and collaborative
- Problem-solving and results-driven
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing technologies and trends?
- Can you describe a time when you had to learn a new tool or technology to accomplish a task or project?
- How do you approach working with a team to solve a complex problem?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to adapt to new tools and technologies.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving marketing technology landscape
- Balancing multiple projects and priorities simultaneously
- Collaborating effectively with various divisions and teams
- Maintaining data security and privacy compliance
ASSUMPTION: These challenges require strong technical skills, adaptability, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Automation Specialist, but with a broader scope and more focus on multimedia content creation and event support
- Industry-specific context: The role is unique to the industrial automation software industry, with a focus on driving marketing performance through technology
- Career path comparison: This role can lead to career growth in marketing technology or related fields, with opportunities to learn and work with various marketing technologies
ASSUMPTION: Candidates should consider how this role differs from similar positions and how it aligns with their career goals and interests.
📝 Sample Projects
- Implementing and optimizing a new marketing automation tool to improve lead nurturing and scoring
- Streamlining event registration and management processes using a virtual event platform
- Collaborating with the IT division to enhance the company's video and audio systems for better content creation and delivery
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities the Marketing Technology Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing technology team members?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company approach data security and privacy, and what role will I play in maintaining compliance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with marketing technologies and data management
- Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
