Mass Marketing Manager, XCM (Cross-Channel Marketing)

📌 Core Information

🔹 Job Title: Mass Marketing Manager, XCM (Cross-Channel Marketing)

🔹 Company: Amazon

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns in Japan
• Collaborating with strategic, media, and creative leads to deliver impactful advertising initiatives
• Managing campaign processes, timelines, and budgets
• Localizing and adapting global campaigns for the Japanese market
• Driving innovation and results-oriented campaigns across traditional and digital advertising channels

ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to ensure successful campaign delivery.

📋 Key Responsibilities

✅ Develop comprehensive campaign strategies and briefs based on the overall communication strategy

✅ Translate high-level strategic objectives into actionable campaign goals

✅ Craft detailed and compelling briefs for creative and media teams to guide campaign development and execution

✅ Identify and address potential challenges early to maintain campaign momentum and mitigate risks

✅ Proactively plan for new market opportunities and adapt campaigns to respond to unforeseen challenges

✅ Collaborate closely with strategic, media, and creative leads to ensure campaign deliverables meet strategic and creative objectives

✅ Act as the central point of coordination for campaign processes, maintaining alignment across internal teams and external partners

✅ Partner with media and creative teams to manage the execution of campaigns across mass media channels

✅ Oversee campaign timelines, milestones, and deliverables to ensure timely execution

✅ Manage internal and external stakeholders, including agencies and creative partners, ensuring everyone is aligned on goals and timelines

✅ Monitor budgets, negotiate costs, and manage approvals for creative and media plans

✅ Maintain meticulous attention to detail to ensure precision and consistency across all campaign deliverables

✅ Collaborate with research and measurement teams to evaluate campaign effectiveness and recommend optimizations for future initiatives

✅ Use data-driven insights to continuously improve campaign processes and outcomes

✅ Drive the localization and adaptation of global campaigns for the Japanese market, ensuring cultural relevance and resonance

✅ Support the development of innovative, results-oriented campaigns that span traditional and digital advertising channels

✅ Influence cross-functional teams to align on campaign objectives and execution plans

✅ Foster a collaborative spirit across internal teams and external partners, promoting teamwork and shared success

✅ Demonstrate a hands-on approach and willingness to contribute to all stages of campaign development as needed

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of professional non-internship marketing experience

Required Skills:

• Proven experience using data and metrics to drive improvements
• Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Fluency in Japanese and English at a business level or above

Preferred Skills:

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

ASSUMPTION: This role requires a strong foundation in marketing principles, data analysis, and campaign management, along with excellent communication and collaboration skills.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for a Marketing Manager role in Tokyo)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on innovation, customer obsession, and operational excellence.

Company Size: Amazon is a large, global company with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce and online retail
• Cloud computing and web services (Amazon Web Services)
• Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
• Content creation and streaming (Amazon Studios, Prime Video, etc.)

Company Website: https://www.amazon.com

ASSUMPTION: Amazon's size and diverse business segments offer numerous opportunities for career growth and skill development.

📊 Role Analysis

Career Level: This role is at the manager level, with opportunities for career progression within Amazon's marketing organization.

Reporting Structure: The Mass Marketing Manager reports directly to the Strategic Lead and collaborates with Media and Creative Leads to deliver campaign objectives.

Work Arrangement: This is an on-site role based in Tokyo, Japan, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to senior marketing roles within Amazon's global marketing organization
• Expansion into related fields, such as brand management, product marketing, or marketing analytics
• Development of leadership and management skills through team mentoring and project oversight

ASSUMPTION: This role offers opportunities for career growth and skill development within Amazon's marketing organization.

🌍 Location & Work Environment

Office Type: Amazon's Tokyo office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant culture, rich history, and numerous entertainment and dining options
• The office is conveniently located near public transportation, with easy access to shopping, dining, and recreational facilities
• Tokyo offers a high standard of living, with excellent education and healthcare systems

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR representative
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership or stakeholders
• Background check and offer extension

Key Assessment Areas:

• Campaign management and project planning skills
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Cultural awareness and adaptability
• Problem-solving and decision-making capabilities

Application Tips:

• Tailor your resume to highlight relevant marketing experience, campaign management skills, and data-driven decision-making
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Amazon's company culture
• Be ready to discuss your experience with cross-functional team collaboration and stakeholder management
• Showcase your ability to adapt campaigns to new market opportunities and respond to unforeseen challenges

ATS Keywords: Marketing campaigns, project management, campaign development, data analysis, stakeholder management, budget management, localization, cross-channel marketing, strategic planning, risk mitigation, campaign evaluation, teamwork, results orientation

ASSUMPTION: The interview process is designed to assess your skills and cultural fit for the role and Amazon's company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, JIRA)
• Data analysis tools (Excel, Tableau, Google Analytics)
• CRM and marketing automation tools (Marketo, Salesforce)
• Campaign management platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Localization and translation tools (Google Translate, SDL Trados)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and action-focused

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with Amazon's customer-centric approach?
• Can you provide an example of a time when you had to adapt a campaign to a new market or respond to unforeseen challenges?
• How do you prioritize and manage multiple projects and stakeholders simultaneously?

ASSUMPTION: Amazon's company culture values innovation, collaboration, and customer obsession, with a strong focus on data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting campaigns to new market opportunities or responding to unforeseen challenges
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating Amazon's large, complex organization and finding internal resources

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on project management, campaign adaptation, and stakeholder management
• In the broader marketing industry, this role is more focused on cross-channel marketing and less on specific marketing channels (e.g., social media, SEO, etc.)
• Career progression in Amazon's marketing organization may differ from other companies, with more opportunities for internal mobility and skill development

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions in the industry.

📝 Sample Projects

• Managing a global campaign launch in Japan, ensuring cultural relevance and resonance
• Developing and executing a targeted marketing campaign to drive customer acquisition in a new market segment
• Collaborating with cross-functional teams to optimize campaign performance and improve ROI

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Mass Marketing Manager role at Amazon.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how my role would fit into that process?
• How does the strategic lead collaborate with the media and creative leads to ensure campaign objectives are met?
• What are the most significant challenges facing the marketing team in the Japanese market, and how can this role address them?
• How does Amazon support the professional development and career growth of its marketing managers?
• What is the expected timeline for this role to make a significant impact on campaign performance and ROI?

ASSUMPTION: These questions are designed to gain insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, campaign management skills, and data-driven decision-making
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Amazon's company culture
• Be ready to discuss your experience with cross-functional team collaboration and stakeholder management
• Showcase your ability to adapt campaigns to new market opportunities and respond to unforeseen challenges
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.