📌 Core Information
🔹 Job Title: Master Brand Manager EMEA
🔹 Company: Lamb Weston EMEA
🔹 Location: Breda, Noord-Brabant, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the master brand strategy and management across EMEA
- Building brand equity through impactful campaigns and storytelling
- Collaborating with cross-functional teams to enhance customer and consumer experiences
- Leading brand activation and innovation efforts
- Championing the brand internally and externally
ASSUMPTION: This role requires a strategic mindset, creative thinking, and strong leadership skills to align teams and drive brand growth across diverse markets.
📋 Key Responsibilities
✅ Roll out brand guidelines and toolkits for consistent execution
✅ Monitor competitor activity and elevate Lamb Weston's positioning
✅ Create, evolve, and manage the brand story visually and verbally
✅ Lead impactful campaigns that build trust, loyalty, and long-term brand strength
✅ Guide the development of brand assets and creative campaigns
✅ Partner with various teams to deliver next-level customer and consumer experiences
✅ Build strong internal and external partnerships
✅ Implement and advocate the Laws of Brand Growth by Ehrenberg Bass Institute
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and stakeholder management to ensure the brand's success across multiple touchpoints.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Communications, or a related field
Experience: 8-10 years in FMCG, including 5+ years in international Brand Marketing
Required Skills:
- Proven ability to build and grow A-brands
- Creative mind with strategic acumen
- Experience working across geographies and cultures
- Passion for food and understanding of the Retail, Foodservice, or Hospitality landscape
Preferred Skills:
- Experience in the food industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in FMCG brand management and a proven track record of driving brand growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and growing organization in the food industry
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Lamb Weston EMEA operates in the competitive Food and Beverage Manufacturing sector, focusing on frozen potato, sweet potato, appetizer, and vegetable products.
Company Size: Lamb Weston EMEA has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: Lamb Weston was founded in 1950 and has since grown into a leading global supplier of frozen potato products.
Company Description:
- Lamb Weston is a leading supplier of frozen potato, sweet potato, appetizer, and vegetable products to restaurants and retailers worldwide.
- The company has a strong focus on innovation and has led the frozen potato industry in introducing inventive products for its customers.
- Lamb Weston products can be found in more than 100 countries around the world, with manufacturing operations in eight countries strategically located in the world’s best potato-growing regions.
Company Specialties:
- Potato products
- Manufacturing
- Sales
- Marketing
- Innovation
- Quality
- Customer Services
- Fries and Frozen potato products
Company Website: http://www.lambweston.eu
ASSUMPTION: Lamb Weston EMEA's extensive global presence and focus on innovation provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Marketing Director EMEA.
Reporting Structure: The Master Brand Manager EMEA will report to the Marketing Director EMEA and collaborate with various cross-functional teams, including insights and digital, creative agencies, and content & campaign managers.
Work Arrangement: This is an on-site role based in Breda, Netherlands, with potential travel requirements across the EMEA region.
Growth Opportunities:
- Potential to expand the brand's reach and impact across new markets
- Chance to work on high-impact campaigns and initiatives that drive brand growth
- Opportunities to develop leadership and management skills through cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the brand's success across the EMEA region.
🌍 Location & Work Environment
Office Type: Lamb Weston EMEA's headquarters in Breda, Netherlands, offers a modern and collaborative work environment.
Office Location(s): Breda, Netherlands
Geographic Context:
- Breda is a city in the southern Netherlands, located in the province of Noord-Brabant.
- The city has a population of approximately 370,000 people and is known for its historic city center and vibrant cultural scene.
- Breda is conveniently located near major highways and has excellent public transportation connections to other cities in the Netherlands and Belgium.
Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for project demands and meetings with international teams.
ASSUMPTION: The location in Breda, Netherlands, provides a convenient and vibrant work environment, with easy access to international travel for collaboration with teams across the EMEA region.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the Marketing Director EMEA
- Final interview with key stakeholders
Key Assessment Areas:
- Brand strategy and management skills
- Creativity and storytelling abilities
- Collaboration and leadership potential
- Cultural fit and alignment with Lamb Weston's values
Application Tips:
- Highlight relevant brand management experience and achievements
- Tailor your resume and cover letter to emphasize your understanding of the role and company
- Prepare examples of successful brand campaigns or initiatives you've led
- Demonstrate your passion for food and the Retail, Foodservice, or Hospitality landscape
ATS Keywords: Brand Strategy, Brand Management, Brand Equity, Storytelling, Campaign Management, Collaboration, Leadership, Creative Thinking, Market Analysis, Consumer Insights, Digital Marketing, Content Creation, Cross-Functional Teamwork, Stakeholder Management, Innovation, Sustainability
ASSUMPTION: The application process will focus on assessing the candidate's brand management skills, creativity, and cultural fit, with a strong emphasis on relevant experience and achievements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences, but strong proficiency in Microsoft Office Suite and relevant brand management software is essential.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Inclusion
- Drive for Results
- Empowerment
Work Style:
- Collaborative and inclusive team environment
- Results-driven and focused on continuous improvement
- Open and transparent communication
Self-Assessment Questions:
- Do you align with Lamb Weston's company values, particularly in demonstrating integrity and empowering team members?
- Are you comfortable working in a diverse, international team and adapting to different cultural environments?
- Do you thrive in a collaborative work style that emphasizes open communication and continuous improvement?
ASSUMPTION: Candidates who demonstrate a strong fit with Lamb Weston's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing diverse stakeholder groups across multiple markets and cultures
- Balancing brand consistency with local market needs and preferences
- Keeping up with the fast-paced and ever-changing food industry
- Adapting to the unique dynamics and requirements of the Retail, Foodservice, or Hospitality landscape
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their experience in international brand management and strong leadership skills.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique focus on driving the master brand strategy across the EMEA region, with a strong emphasis on collaboration and innovation.
- In the food and beverage industry, this role is distinct in its focus on frozen potato, sweet potato, appetizer, and vegetable products, providing a specific context for brand management efforts.
- Career-wise, this role offers significant growth potential, with opportunities to expand the brand's reach and impact across new markets and develop leadership and management skills.
ASSUMPTION: This role offers a unique blend of strategic, creative, and collaborative opportunities, setting it apart from other brand management positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new product launch across the EMEA region
- Creating and executing a high-impact campaign to enhance brand awareness and engagement among target consumers
- Collaborating with cross-functional teams to design and implement a new brand identity and visual language
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role, highlighting the opportunity to make a tangible impact on the brand's success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Lamb Weston EMEA?
- What are the key priorities for this role in the first 90 days?
- How does Lamb Weston support the professional development and growth of its employees?
- What are the most significant challenges facing the brand in the EMEA region, and how can this role address them?
- How does Lamb Weston foster a culture of collaboration and innovation across its teams?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and achievements
- Prepare examples of successful brand campaigns or initiatives you've led
- Demonstrate your passion for food and the Retail, Foodservice, or Hospitality landscape
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
