MDU Growth Specialist 

📌 Core Information

🔹 Job Title: MDU Growth Specialist

🔹 Company: Sonic Internet + Phone

🔹 Location: San Francisco, CA

🔹 Job Type: On-site, Full-time

🔹 Category: Sales

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales growth by securing new fiber orders from multi-dwelling units (MDUs)
• Meeting monthly sales performance expectations and increasing take rate at full building installs
• Coordinating with property managers and landlords to organize onsite events
• Visiting full building installs during installation and checking dispatch calendars for standard single-unit installations
• Utilizing Salesforce Maps for efficient marketing routes and tracking doors knocked per day

ASSUMPTION: This role requires a strong focus on sales and customer acquisition, with a significant portion of time spent in the field. Success in this role will depend on effective communication, time management, and the ability to work independently.

📋 Key Responsibilities

✅ Meet Monthly sales performance expectations and Drive Take Rate at Full Building Installs to 30%

✅ Complete at least 200 knocked doors and 3 new orders per day through door hangers and door knocking

✅ Coordinate onsite events with landlords and property managers

✅ Visit Full Building Installs during installation coordinating with Acquisition team

✅ Check the regular dispatch calendar for standard single-unit installations

✅ Utilize Salesforce Maps for efficient marketing routes and track doors knocked per day

✅ Leave marketing materials behind and send emails to online community groups

✅ Record and update opportunities daily in Directly and Salesforce

✅ Follow a weekly schedule with quality field activities

✅ Provide daily reports on scheduled visits and results to the Sales Manager

✅ Focus on increasing Take Rate on Acquired Buildings. Use FBI excel sheet to attack lowest take rate buildings

ASSUMPTION: This role involves a high degree of fieldwork and requires strong organizational skills to manage multiple priorities and maintain accurate records.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 0-2 years of relevant sales experience preferred

Required Skills:

• Familiarity with Sonic’s Fiber installation process
• Basic understanding of Sonic internal Tools
• Understanding of Customer Relationship Management (CRM) software, Salesforce a plus
• Working knowledge of MS Suite
• Good communicator both verbally and written
• Must be able to multi-task and balance many priorities
• Solid teamwork skills

Preferred Skills:

• Previous sales experience in the telecommunications industry
• Experience using Salesforce

ASSUMPTION: While previous sales experience is preferred, Sonic is willing to train the right candidate with a strong work ethic and a desire to learn.

💰 Compensation & Benefits

Salary Range: $20-$24/hour PLUS commission

Benefits:

• Mileage reimbursement

Working Hours: Full-time (40 hours per week), with travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales positions in the telecommunications industry in the San Francisco area.

📌 Applicant Insights

🔍 Company Context

Industry: Sonic is a telecommunications company specializing in broadband internet access, home internet, home phone, gigabit internet, business internet, business Ethernet, business cloud phone, business phone, colocation, and fiber internet.

Company Size: Sonic has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Sonic was founded in 1994 and has since focused on building a better internet by providing high-speed connectivity, exemplary customer care, advocating for users’ online privacy rights, and maintaining an open and equal internet.

Company Description:

• Sonic is the fastest, most affordable internet provider in America
• Focused on building a better internet with high-speed connectivity and exemplary customer care
• Advocates for users’ online privacy rights and maintains an open and equal internet

Company Specialties:

• Broadband Internet Access
• Home Internet
• Home Phone
• Gigabit Internet
• Business Internet
• Business Ethernet
• Business Cloud Phone
• Business Phone
• Colocation
• Fiber Internet

Company Website: Sonic

ASSUMPTION: Sonic's focus on customer care and maintaining an open internet sets it apart from other telecommunications companies, providing a unique work environment for employees.

📊 Role Analysis

Career Level: This role is an entry-level position within the consumer sales department, offering opportunities for growth and development within the company.

Reporting Structure: The MDU Growth Specialist reports directly to the MDU Sales Manager.

Work Arrangement: This is an on-site position with travel required. The role involves a significant amount of fieldwork, with a focus on meeting sales performance expectations and increasing take rate.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within the sales department or other areas of the company
• Sonic offers training and development opportunities to help employees grow their careers
• Working in a mid-sized company provides opportunities for increased responsibility and visibility as the company continues to grow

ASSUMPTION: Success in this role will depend on the candidate's ability to meet sales performance expectations, build strong relationships with property managers and landlords, and effectively manage their time in the field.

🌍 Location & Work Environment

Office Type: Sonic's San Francisco office is a professional work environment with a focus on collaboration and teamwork.

Office Location(s): San Francisco, CA

Geographic Context:

• San Francisco is a major metropolitan area with a diverse population and a thriving tech industry
• The city offers a variety of cultural, recreational, and entertainment options
• San Francisco has a Mediterranean climate, with mild, wet winters and dry, foggy summers

Work Schedule: The work schedule for this role is full-time, with a focus on meeting daily and weekly sales performance expectations. Travel is required for this position, and a valid California Driver’s License and Clean DMV are required.

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on meeting sales performance expectations and increasing take rate. Strong organizational skills and the ability to work independently are essential for success in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales team
• Background check and reference check
• Job offer

Key Assessment Areas:

• Sales skills and experience
• Communication and interpersonal skills
• Time management and organizational skills
• Problem-solving and critical thinking skills
• Adaptability and resilience

Application Tips:

• Highlight relevant sales experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Sonic's company culture
• Prepare for behavioral interview questions that focus on your sales experience and customer service skills
• Research Sonic's company culture and values to show your enthusiasm for the role and the company

ATS Keywords: MDU, Sales, Customer Acquisition, Fiber Internet, Take Rate, Door Knocking, Marketing, CRM, Salesforce, MS Suite, Teamwork, Multitasking

ASSUMPTION: Sonic's application process is designed to assess the candidate's sales skills, communication skills, and cultural fit with the company. Successful candidates will demonstrate a strong work ethic, a desire to learn, and a passion for customer service.

🛠️ Tools & Technologies

• Salesforce
• Salesforce Maps
• Directly
• Microsoft Office Suite

ASSUMPTION: Familiarity with Salesforce and Microsoft Office Suite is preferred but not required. Sonic provides training on its internal tools and Salesforce for new employees.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Focused on meeting sales performance expectations
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you have strong sales skills and a proven track record of success in a sales role?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on meeting sales performance expectations?
• Do you have strong communication and interpersonal skills, with the ability to build relationships with property managers and landlords?
• Are you adaptable and resilient, with the ability to manage multiple priorities and maintain accurate records?

ASSUMPTION: Sonic values employees who are customer-focused, innovative, collaborative, accountable, and passionate about their work. Successful candidates will demonstrate a strong work ethic, a desire to learn, and a passion for customer service.

⚠️ Potential Challenges

• Meeting daily and weekly sales performance expectations can be challenging, especially for new employees
• Managing multiple priorities and maintaining accurate records can be difficult, especially in a fast-paced, dynamic work environment
• Travel is required for this position, which may present challenges for candidates with personal or family commitments
• Working in a competitive sales environment can be stressful, with a focus on meeting sales performance expectations

ASSUMPTION: Sonic provides training and support to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role is similar to other MDU sales positions in the telecommunications industry, with a focus on customer acquisition and increasing take rate
• However, Sonic's focus on customer care and maintaining an open internet sets it apart from other telecommunications companies, providing a unique work environment for employees
• This role offers opportunities for growth and development within the sales department or other areas of the company, with a focus on meeting sales performance expectations and increasing take rate

ASSUMPTION: While this role is similar to other MDU sales positions in the telecommunications industry, Sonic's unique focus on customer care and maintaining an open internet provides a unique work environment for employees.

📝 Sample Projects

• Developing a marketing plan to increase take rate at full building installs
• Coordinating with property managers and landlords to organize onsite events
• Visiting full building installs during installation and checking dispatch calendars for standard single-unit installations

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Successful candidates will demonstrate a strong work ethic, a desire to learn, and a passion for customer service.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sonic support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I overcome them?
• How does Sonic measure success in this role, and what are the key performance indicators (KPIs)?
• What opportunities are there for growth and advancement within the sales department or other areas of the company?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Successful candidates will demonstrate a strong work ethic, a desire to learn, and a passion for customer service.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant sales experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with Sonic's company culture
• Prepare for behavioral interview questions that focus on your sales experience and customer service skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.