📌 Core Information
🔹 Job Title: Media Analyst, Marketing Channel Analytics
🔹 Company: Squarespace
🔹 Location: New York City, New York, United States
🔹 Job Type: Hybrid (3 days per week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 3+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Partnering with cross-functional teams to translate needs into analytical requirements and insights
- Defining metrics and performing analyses to uncover performance trends and opportunities
- Refining and applying in-house marketing mix models to inform media investment strategy and planning
- Implementing experiments to measure incrementality
- Creating dashboards to help partners answer recurring questions and act on metrics using self-service tools
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to translate complex data into actionable insights.
📋 Key Responsibilities
✅ Partner with in-house Marketing, Data Science, and Engineering teams to translate needs into analytical requirements, solutions, and insights
✅ Define metrics and perform analyses to uncover performance trends, drivers, outliers, and opportunities to improve our investments and campaigns across paid and unpaid channels
✅ Refine and apply our in-house marketing mix model to inform media investment strategy and planning
✅ Implement experiments to measure incrementality
✅ Create dashboards to help partners answer recurring questions and act on metrics using self-service tools
✅ Present results to partners at different levels
✅ Promote best practices among peers and partners
ASSUMPTION: This role requires strong communication skills to effectively present findings and collaborate with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 3+ years in a marketing analytics or data science role at an ad agency, ad tech company, or in-house marketing team
Required Skills:
- Experience driving paid and unpaid media strategy, planning, and performance through first- and third-party data analysis, decision frameworks, and learning agendas
- Experience with multi-touch attribution (MTA), marketing mix modeling (MMM), or incrementality experiments to improve and validate investments
- Experience building dashboards and working with large datasets using SQL
- Experience translating results into clear stories and recommendations
- Knowledge of statistical concepts, such as experimental design, hypothesis testing, and regression, and tools such as Python
- Knowledge of brand and direct response channels (paid search, paid social, creator, video)
- Knowledge of one or more AdTech or MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
- Strong presenter, comfortable handling open-ended questions
- Outcomes-oriented, curious, proactive, and collaborative
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Looker)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Candidates with experience in a marketing analytics role and proficiency in data analysis tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,500 - $138,000 USD
Benefits:
- Medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a media analyst role in the New York City area. Actual compensation may vary based on job-related criteria, including relevant skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically online publishing and web design platforms
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2003
Company Description:
- Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online
- Empowers millions of customers in more than 200 countries and territories with tools to create an online presence, build an audience, monetize, and scale their business
- Offers a suite of products, including websites, domains, ecommerce, marketing tools, scheduling with Acuity, and creating and managing social media presence with Unfold
Company Specialties:
- Online publishing
- Web design
- CMS
- Developer tools
Company Website: https://www.squarespace.com
ASSUMPTION: Squarespace is a well-established company in the online publishing and web design industry, with a strong focus on empowering entrepreneurs and small businesses.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Manager of the Marketing Channel Analytics & Technology team
Work Arrangement: Hybrid (3 days per week in the New York City headquarters)
Growth Opportunities:
- Potential to advance to a senior or management role within the Marketing Channel Analytics team
- Opportunities to work on diverse projects and collaborate with various teams
- Access to professional development resources and training
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing Channel Analytics team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days per week in the New York City headquarters)
Office Location(s): 8 Clarkson St, New York, NY 10014, US; 225 Varick Street, 12th Floor, New York, NY 10014, US
Geographic Context:
- New York City is a bustling metropolis with a diverse cultural scene and ample job opportunities
- The office is located in the West Village neighborhood, offering easy access to public transportation and various amenities
- The company has additional offices in Aveiro, Portugal, and Dublin, Ireland
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the team lead or director
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on marketing analytics and data-driven decision-making
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Be ready to discuss your experience with multi-touch attribution, marketing mix modeling, and incrementality experiments
ATS Keywords: Marketing Analytics, Data Science, Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Experiments, Dashboard Building, SQL, Statistical Concepts, Python, Brand Channels, Direct Response Channels, AdTech Platforms, MarTech Platforms, Presentation Skills, Collaboration, Curiosity
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, communication abilities, and cultural fit within the Marketing Channel Analytics team and the broader organization.
🛠️ Tools & Technologies
- SQL
- Python
- Data visualization tools (e.g., Tableau, Looker)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- AdTech and MarTech platforms (e.g., Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
ASSUMPTION: Proficiency in SQL, Python, and relevant data visualization and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Craftsmanship
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and outcome-oriented
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach analyzing large datasets to uncover insights and trends?
- Can you describe a time when you had to present complex data findings to a non-technical audience? How did you ensure your message was understood?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Squarespace values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with large datasets and complex data analysis tools
- Communicating complex data findings to non-technical stakeholders
- Balancing in-office collaboration and remote work
ASSUMPTION: These challenges require strong time management, communication, and collaboration skills, as well as the ability to work effectively in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a stronger emphasis on multi-touch attribution, marketing mix modeling, and incrementality experiments
- Squarespace's focus on empowering entrepreneurs and small businesses sets it apart from larger, more established companies in the online publishing and web design industry
- This role offers opportunities for professional growth and development within the Marketing Channel Analytics team and the broader organization
ASSUMPTION: This role offers unique opportunities for candidates interested in working for a mid-size company in the online publishing and web design industry, with a focus on empowering entrepreneurs and small businesses.
📝 Sample Projects
- Analyzing campaign performance across paid and unpaid channels to optimize media investment strategy
- Developing and implementing a marketing mix model to inform media investment planning and allocation
- Designing and building dashboards to help partners answer recurring questions and act on metrics using self-service tools
ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for the Media Analyst, Marketing Channel Analytics role at Squarespace.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Channel Analytics team?
- How does the Marketing Channel Analytics team collaborate with other departments, such as Marketing and Data Science?
- What are the most pressing challenges facing the Marketing Channel Analytics team, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the Marketing Channel Analytics team and the broader organization?
- How does Squarespace support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: These interview questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about pursuing the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in marketing analytics and data-driven decision-making
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
