📌 Core Information
🔹 Job Title: Media and Entertainment Marketing Manager, Play Apps Go-To-Market
🔹 Company: Google
🔹 Location: Bengaluru, Karnataka, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global-scale go-to-market processes for emerging sub-genres in Media & Entertainment (M&E) on Google Play.
- Collaborating cross-functionally with internal stakeholders to build and execute integrated GTM strategies.
- Acting as a Subject Matter Expert (SME) for specific M&E sub-genres and influencing product roadmaps and partner strategies.
- Analyzing user and market insights to inform product positioning, messaging, and optimize GTM programs.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It's ideal for experienced marketing professionals looking to make a significant impact in the M&E space.
📋 Key Responsibilities
✅ Contribute to and execute M&E GTM strategy to drive user adoption, engagement, and spend within emerging sub-genres.
✅ Generate user and market insights through user research and market analysis to inform product positioning and messaging.
✅ Collaborate cross-functionally with internal stakeholders to build and execute integrated GTM strategies.
✅ Utilize data analysis and experimentation to optimize GTM programs and make data-driven recommendations.
✅ Act as an SME for specific M&E sub-genres and contribute to influencing product roadmaps and partner strategies.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data analysis. It requires strong communication skills and the ability to influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
Required Skills:
- Proven experience in managing cross-functional or cross-team projects.
- Strong analytical skills and data-driven mindset.
- Excellent communication and influencing skills.
- Ability to work in a fast-paced, ambiguous environment.
Preferred Skills:
- MBA degree or equivalent practical experience.
- 10 years of experience in developing global marketing programs with global stakeholders.
- Experience in apps/gaming, mobile, loyalty programs, or media and entertainment.
- Experience developing data-driven GTM strategies in ambiguous or rapidly evolving market landscapes.
- Experience in product marketing for Media and Entertainment apps or platforms, particularly in areas like subscription growth, churn reduction, content marketing, or partner marketing.
- Experience with product launches, driving product adoption at scale, and omni-channel marketing campaigns.
ASSUMPTION: While the required qualifications are clear, the preferred qualifications indicate a strong preference for candidates with extensive experience in global marketing programs and a deep understanding of the M&E industry.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior marketing role in Bengaluru)
Benefits:
- Health, dental, and vision insurance.
- Retirement plans and stock grants.
- Generous time off (including vacation and sick leave), plus a variety of leave options for all types of families.
- Comprehensive parental leave (including adoption and surrogacy).
- 18 weeks of paid parental leave for new parents, with flexible return-to-work programs.
- On-site amenities (including cafeterias, coffee shops, fitness centers, and more).
- Professional development, including LinkedIn Learning access and external educational opportunities.
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM IST). However, Google is flexible with working hours and encourages a healthy work-life balance.
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Bengaluru. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, such as online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large organization with over 100,000 employees worldwide. This size allows for ample opportunities for growth and collaboration.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google's mission is to organize the world's information and make it universally accessible and useful.
- Google values innovation, collaboration, and user-centric design.
- Google is committed to sustainability and has set ambitious goals to operate as a carbon-neutral company.
Company Specialties:
- Search engine technology.
- Advertising platforms.
- Cloud computing services.
- Hardware products (e.g., Pixel phones, Nest devices, Google Home).
Company Website: www.google.com
ASSUMPTION: Google's large size and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring significant experience and strategic decision-making.
Reporting Structure: This role reports directly to the Head of Go-To-Market for Media & Entertainment.
Work Arrangement: This role is on-site, with the option for hybrid work arrangements in the future.
Growth Opportunities:
- Potential to grow into a leadership role within the Go-To-Market team or expand into other areas of Google's business.
- Opportunities to work on high-impact projects and drive significant growth for Google Play's M&E offerings.
- Access to professional development resources and learning opportunities.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Google Play's M&E business.
🌍 Location & Work Environment
Office Type: Google's Bengaluru office is a modern, collaborative workspace with on-site amenities.
Office Location(s): Google's Bengaluru office is located in the Embassy TechVillage, Outer Ring Road, Devanahalli, Bengaluru, Karnataka 560103.
Geographic Context:
- Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry.
- The city has a tropical savanna climate, with warm and humid weather throughout the year.
- Bengaluru offers a mix of urban and natural environments, with numerous parks, gardens, and lakes.
Work Schedule: Standard working hours are Monday - Friday, 9:00 AM - 6:00 PM IST, with flexibility for remote work in the future.
ASSUMPTION: Bengaluru offers a dynamic work environment with a strong tech industry presence, providing ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screen with a recruiter.
- Phone or video interview with the hiring manager.
- On-site interview with a panel of stakeholders.
- Final decision and offer.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Data analysis and interpretation skills.
- Industry knowledge and understanding of M&E trends.
Application Tips:
- Tailor your resume to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and data-driven decision-making.
- Research Google's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company's goals.
ATS Keywords: Go-To-Market, Media & Entertainment, Marketing Strategy, User Research, Data Analysis, Cross-Functional Collaboration, Product Marketing, Subscription Growth, Churn Reduction, Content Marketing, Partner Marketing, Omni-Channel Marketing, User Adoption
ASSUMPTION: Google's interview process is designed to assess your strategic thinking, problem-solving skills, and cultural fit. Preparation and research are key to success.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides, Meet).
- Data analysis tools (e.g., Google Analytics, Tableau, SQL).
- Project management tools (e.g., Asana, Trello, JIRA).
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot).
ASSUMPTION: Familiarity with Google's suite of tools and data analysis platforms is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- User-centric design and focus on user needs.
- Innovation and continuous learning.
- Collaboration and teamwork.
- Integrity and responsibility.
Work Style:
- Fast-paced and dynamic work environment.
- Data-driven decision-making and continuous improvement.
- Cross-functional collaboration and open communication.
- Focus on results and impact.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and drawing insights from data analysis?
- Do you have experience collaborating with cross-functional teams to drive strategic initiatives?
- Are you passionate about the Media & Entertainment industry and eager to drive growth for Google Play's offerings?
ASSUMPTION: Google values candidates who are passionate about their mission, innovative, collaborative, and results-driven.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities.
- Working in a fast-paced, ambiguous environment with evolving market landscapes.
- Adapting to Google's unique work culture and processes.
- Balancing work-life integration in a demanding role.
ASSUMPTION: These challenges require strong communication, prioritization, and time management skills, as well as the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on emerging sub-genres within the Media & Entertainment space on Google Play.
- Compared to traditional marketing roles, this position requires a deeper understanding of data analysis and user research to inform strategic decision-making.
- Career progression in this role could lead to leadership positions within the Go-To-Market team or expansion into other areas of Google's business.
ASSUMPTION: This role offers a unique opportunity to drive growth in a specific, high-potential area of Google Play's M&E offerings.
📝 Sample Projects
- Developing a go-to-market strategy for a new drama shorts content vertical on Google Play.
- Conducting user research and market analysis to inform product positioning and messaging for a new anime content vertical.
- Collaborating with cross-functional teams to launch a new subscription-based M&E service on Google Play.
ASSUMPTION: These projects demonstrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to drive significant growth for Google Play's M&E offerings.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the drama shorts and anime content verticals on Google Play and the growth opportunities for these sub-genres?
- How does this role collaborate with the Product and Partnerships teams to influence product roadmaps and partner strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Google support the professional development and growth of its employees in this role?
- What is the work-life integration policy at Google, and how is it enforced in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Careers portal.
- Tailor your resume to highlight your relevant experience and skills for this role, using the ATS keywords provided.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and data-driven decision-making.
- Research Google's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company's goals.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
