Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: UAB MBito

🔹 Location: Kaunas, Lithuania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Entry to Mid-Level (6-24 months of experience)

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Meta (Facebook & Instagram) ad campaigns
• Conducting A/B tests to improve campaign performance
• Analyzing campaign data and generating insights
• Collaborating with the marketing lead and engineering team
• Exploring new advertising angles and trends

ASSUMPTION: This role requires a strong analytical mindset and a passion for data-driven decision making. Previous experience in Meta ads is crucial for success in this position.

📋 Key Responsibilities

✅ Launch, monitor, and optimize Meta campaigns, focusing on CTR, CPA, and ROAS

✅ Run A/B tests on copy, visuals, bidding, and placements, and share findings with the marketing lead

✅ Pull performance reports from GA4 and Ads Manager, and derive insights from the data

✅ Research new advertising angles, competitor swipes, trends, and emerging ad formats

ASSUMPTION: This role requires a proactive approach to campaign management and a constant drive to improve performance through testing and optimization.

🎯 Required Qualifications

Education: Not specified (though a relevant degree or certification may be helpful)

Experience: 6-24 months of hands-on Meta ads experience (internships count)

Required Skills:

• Proficient in Meta ads platform
• Strong data analysis skills
• Fluent in English
• Curiosity and accountability

Preferred Skills:

• Basic knowledge of GA4
• Fluency in Lithuanian (for in-office communication)

ASSUMPTION: While a background in marketing or a related field is beneficial, this role is open to candidates with relevant experience, regardless of their degree or industry background.

💰 Compensation & Benefits

Salary Range: €1,400 - €2,100 gross per month (based on experience)

Benefits:

• Mentorship and autonomy
• Hybrid work arrangement (3 days in-office, 2 days remote)
• Friday lunch and snacks provided
• Occasional creative inspiration activities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for entry to mid-level marketing roles in Lithuania. Benefits are designed to foster a creative and collaborative work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Vehicle Repair and Maintenance

Company Size: Small (2-10 employees)

Founded: 2022

Company Description:

• Innovative company focused on making Mercedes vehicle diagnostics user-friendly and accessible
• Developed the MBito OBD2 Bluetooth Scanner and mobile app for Mercedes owners
• Trusted by professionals worldwide and backed by experienced engineers

Company Specialties:

• Mercedes vehicle diagnostics
• Remote and local diagnostics
• Vehicle health monitoring and maintenance

Company Website: https://www.mbito.app

ASSUMPTION: UAB MBito is a startup with a focus on innovation and continuous improvement. They value employees who can suggest and implement new features.

📊 Role Analysis

Career Level: Entry to Mid-Level

Reporting Structure: Reports directly to the Marketing Lead

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Shadowing the Marketing Lead and pushing own tests live every week
• Potential expansion into TikTok campaign management

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Startup environment with a great vibe and hands-on hardware testing

Office Location(s): Kaunas, Lithuania

Geographic Context:

• Kaunas is the second-largest city in Lithuania, with a population of around 300,000
• Known for its rich history, cultural attractions, and vibrant nightlife
• Offers a lower cost of living compared to larger cities like Vilnius

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home two days a week

ASSUMPTION: The Kaunas office provides a collaborative and hands-on work environment, with easy access to hardware testing and a supportive team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Lead
• Final decision and offer

Key Assessment Areas:

• Meta ads experience and proficiency
• Data analysis skills
• Creativity and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in Meta ads
• Demonstrate strong data analysis skills and a proactive approach to campaign management
• Showcase creativity and a passion for continuous learning
• Tailor your resume and cover letter to emphasize your fit for the role and company culture

ATS Keywords: Meta ads, Facebook ads, Instagram ads, A/B testing, data analysis, campaign optimization, marketing, Kaunas, Lithuania

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who can demonstrate strong Meta ads experience and a data-driven approach to campaign management.

🛠️ Tools & Technologies

• Meta ads platform (Facebook & Instagram)
• GA4 (basic knowledge required)
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: Familiarity with the Meta ads platform and basic spreadsheet software is essential for success in this role. Knowledge of GA4 is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous improvement

Work Style:

• Data-driven and analytical
• Proactive and accountable
• Creative and curious

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for data-driven decision making?
• Are you comfortable working in a startup environment and collaborating with a cross-functional team?
• Do you have a creative approach to problem-solving and a curiosity for exploring new advertising angles?

ASSUMPTION: UAB MBito values employees who are data-driven, proactive, and collaborative. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing a tight budget and maximizing ad spend efficiency
• Keeping up with the fast-paced nature of the digital marketing landscape
• Balancing the need for data-driven decisions with the desire for creative and innovative campaigns
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: This role presents unique challenges that require a strong analytical mindset, creativity, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and A/B testing
• While the role is entry to mid-level, it offers opportunities for professional growth and development within the marketing team
• Compared to other marketing roles, this position requires a strong proficiency in Meta ads and a passion for data-driven decision making

ASSUMPTION: This role is unique in its focus on data analysis and A/B testing, making it an excellent fit for candidates with a strong analytical mindset and a passion for digital marketing.

📝 Sample Projects

• Optimizing a Meta campaign to improve CTR, CPA, and ROAS
• Conducting A/B tests on copy, visuals, bidding, and placements to improve campaign performance
• Researching new advertising angles, competitor swipes, trends, and emerging ad formats to enhance campaign effectiveness

ASSUMPTION: These sample projects are designed to give applicants a sense of the day-to-day responsibilities and challenges they may face in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for UAB MBito?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What is the team's approach to collaboration and communication, especially in a hybrid work environment?
• How does UAB MBito differentiate itself from competitors in the vehicle repair and maintenance industry?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in Meta ads and data analysis
• Prepare examples of your previous campaign optimizations and A/B tests
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.