Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Maneuver Marketing

🔹 Location: Singapore, India, United Kingdom, Australia, United States

🔹 Job Type: Full-Time

🔹 Category: Retail Health and Personal Care Products

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure
• Partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling
• Optimizing testing architecture and campaign management to drive profitable blended ROAS
• Collaborating with cross-functional teams to ensure ads remain within policy boundaries while balancing creativity with delivery reliability

ASSUMPTION: This role requires a strong analytical mindset and media buying skills, with a focus on driving performance and growth through strategic decision-making and data-driven optimizations.

📋 Key Responsibilities

✅ Problem Diagnosis & Opportunity Identification: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up. Research the market, product, and competition proactively to contribute valuable inputs. Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, and post-click experience.

✅ Smart Use of Video Inventory: Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge. Adjust post-click destinations to maximize performance. Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization. Work with Growth Strategist and the rest of the team to identify patterns across video types to inform future creative strategy and funnel adjustments.

✅ Data, Reporting & Collaboration: Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data. Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals. Create comprehensive performance tracking using advanced Google Sheets capabilities. Provide clear, actionable analysis of the data to optimize performance and drive better decision-making.

✅ Optimize Testing Architecture: Build efficient structures for testing, including dedicated VSL campaigns, isolated placements, and strategic use of cost caps, bid multipliers, and volume bidding. Ensure video throughput velocity through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks. Organize and group tests across video types and creative formats. Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling.

✅ Perform Media Buying Responsibilities: Monitor, trim, scale, add ads, and rotate past performers. Brief, coordinate, and quality-check executions with virtual assistants (VAs). Perform weekend/holiday campaign monitoring and high priority optimizations. Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability.

✅ Project Ownership: Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results. Actively seek ways to contribute to project success beyond assigned tasks. Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement. Execute with agency and urgency while maintaining quality standards.

ASSUMPTION: This role requires a strong analytical mindset and media buying skills, with a focus on driving performance and growth through strategic decision-making and data-driven optimizations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 to 3 years of relevant experience working with DTC brands as a media buyer

Required Skills:

• Strong analytical mindset and media buying skills
• Proficient in Google Sheets and advanced formulas (VLOOKUPs, pivot tables)
• Experience with manual bid strategies and campaign structures
• Strong project management and coordination skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with Meta advertising platforms (Facebook, Instagram)
• Familiarity with e-commerce platforms and processes
• Knowledge of the health and wellness industry

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong analytical mindset are more important for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a media buyer role with 2-5 years of experience in Singapore, the estimated salary range is SGD 5,000 - 7,000 per month (USD 3,600 - 5,000).

Benefits:

• Health insurance
• Retirement plan contributions
• Flexible work arrangements (Remote OK)

Working Hours: Full-time position with standard office hours, but may require flexibility to cover weekend/holiday campaign monitoring

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of this size in the industry, but may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products. Maneuver Marketing specializes in building, operating, and scaling hyper-growth health and wellness e-commerce brands.

Company Size: 11-50 employees. As a mid-sized company, Maneuver Marketing offers a dynamic and collaborative work environment with opportunities for growth and impact.

Founded: 2018. Maneuver Marketing was founded with a mission to elevate quality of life with functional supplements and has since grown to become one of Singapore's fastest-growing companies.

Company Description:

• Maneuver Marketing aims to be a dominant force in the health and wellness industry by disrupting traditional ways of building health and wellness brands
• The company plans to invest and offer advisory and consulting services in the space in the future to help other brands grow
• Maneuver Marketing has grown a health e-commerce brand from zero to an annual revenue of over $100 million in just 4 years, more than doubling revenue every year

Company Specialties:

• Ecommerce
• Direct To Consumer
• Marketing and Direct Response

Company Website: maneuvermarketing.com

ASSUMPTION: Maneuver Marketing's focus on growth and innovation, coupled with its mid-sized structure, offers applicants the opportunity to make a significant impact on the company's continued success.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity for experienced media buyers to take on strategic responsibilities and drive growth for a high-growth company.

Reporting Structure: The Media Buyer will report directly to the Growth Strategist and collaborate with cross-functional teams, including Creative, Compliance, and Product.

Work Arrangement: Remote OK. While the role is based in Singapore, Maneuver Marketing offers flexible work arrangements, including remote work.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the Media Buyer to take on more responsibilities and advance their career within the organization
• The dynamic and collaborative work environment at Maneuver Marketing offers ample opportunities for learning and professional development
• The company's focus on innovation and disruption in the health and wellness industry provides a unique platform for Media Buyers to gain experience and expertise in a rapidly evolving field

ASSUMPTION: The Media Buyer role at Maneuver Marketing offers a unique opportunity for experienced media buyers to drive growth and innovation in the health and wellness industry, with ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid. Maneuver Marketing offers flexible work arrangements, including remote work and on-site collaboration at the company's headquarters in Singapore.

Office Location(s): 469 MacPherson Road, #02-01, Singapore, Singapore 368186, SG

Geographic Context:

• Singapore is a global hub for e-commerce and a major market for health and wellness products, offering ample opportunities for growth and expansion
• The company's remote work arrangement allows for greater flexibility and access to a broader talent pool
• Maneuver Marketing's headquarters in Singapore provides a vibrant and multicultural work environment, with easy access to amenities and transportation

Work Schedule: Standard office hours, with flexibility to cover weekend/holiday campaign monitoring as needed

ASSUMPTION: Maneuver Marketing's hybrid work environment and central location in Singapore offer a balance between flexibility and collaboration, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth interview with the Growth Strategist and other team members
• Final round interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Media buying experience and strategic thinking
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the health and wellness industry and Maneuver Marketing's mission and values
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively

ATS Keywords: Media Buying, Data Analysis, Project Management, Collaboration, Problem Solving, Strategic Thinking, Analytical Mindset, Ecommerce, Direct To Consumer, Marketing, Direct Response

ASSUMPTION: Maneuver Marketing's interview process is designed to assess candidates' analytical skills, media buying experience, and cultural fit, with a focus on finding the best fit for the role and the company's mission.

🛠️ Tools & Technologies

• Meta advertising platforms (Facebook, Instagram)
• Google Sheets
• Project management tools (e.g., Asana, Trello)
• E-commerce platforms (e.g., Shopify, Magento)

ASSUMPTION: The Media Buyer role at Maneuver Marketing requires proficiency in Meta advertising platforms and Google Sheets, with experience in project management tools and e-commerce platforms being a plus.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Innovation and disruption

Work Style:

• Results-oriented and autonomous
• Strategic and analytical
• Collaborative and communicative
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you able to balance creativity with delivery reliability and a focus on results?

ASSUMPTION: Maneuver Marketing's culture values data-driven decision-making, continuous learning and improvement, and collaboration, with a focus on innovation and disruption in the health and wellness industry.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities
• The role may require flexibility to cover weekend/holiday campaign monitoring and high priority optimizations
• The health and wellness industry is rapidly evolving, and candidates must be prepared to stay up-to-date with the latest trends and best practices
• The role may require candidates to work with virtual assistants (VAs) and coordinate executions across time zones

ASSUMPTION: While Maneuver Marketing offers a dynamic and challenging work environment, the company's focus on growth and innovation provides ample opportunities for professional development and career advancement.

📈 Similar Roles Comparison

• Compared to traditional media buying roles, this position offers a greater emphasis on strategic decision-making and data-driven optimizations
• The health and wellness industry is a rapidly growing and dynamic market, with unique challenges and opportunities for media buyers
• Maneuver Marketing's focus on innovation and disruption in the health and wellness industry sets this role apart from similar positions in other industries

ASSUMPTION: The Media Buyer role at Maneuver Marketing offers a unique opportunity for experienced media buyers to drive growth and innovation in the health and wellness industry, with a greater emphasis on strategic decision-making and data-driven optimizations.

📝 Sample Projects

• Optimizing testing architecture for a new product launch, leading to a 25% increase in ROAS within the first month
• Identifying and capitalizing on untapped niches within the market, resulting in a 15% increase in sales for an existing product
• Collaborating with cross-functional teams to ensure ads remain within policy boundaries while balancing creativity with delivery reliability, leading to a 10% increase in ad approval rates

ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required for success in the Media Buyer role at Maneuver Marketing.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the health and wellness industry, and how does this role address them?
• How does Maneuver Marketing support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Maneuver Marketing approach collaboration and cross-functional teamwork?
• What are the most important qualities for success in this role, according to the team?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
• If selected for an interview, be prepared to discuss your approach to data-driven decision-making and media buying strategies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.