Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Marketing for Change

🔹 Location: Orlando, FL

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and supporting paid media campaigns focused on social change
• Collaborating with internal teams and clients to ensure media is placed purposefully
• Optimizing campaigns for influence and impact, not just impressions
• Mentoring junior media staff and communicating directly with clients
• Shaping media strategies that are both creative and cost-effective

ASSUMPTION: This role requires a strategic mindset and understanding of the rapidly changing media landscape. The ideal candidate will be comfortable negotiating with vendors, managing multiple projects, and translating KPIs into compelling narratives.

📋 Key Responsibilities

✅ Lead and support the strategy, planning, and execution of paid media campaigns focused on social change

✅ Collaborate with internal teams and clients to ensure media is placed purposefully, backed by data, and optimized for influence

✅ Manage media contracts, negotiate with vendors, and ensure best value

✅ Communicate directly with clients, mentor junior media staff, and shape media strategies

✅ Stay up-to-date with the latest media trends and tools, and share insights with the team

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client communication. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: At least 2 years of experience in media buying or 4 years in related marketing or advertising roles with a focus on media planning or buying

Required Skills:

• Proven experience in media buying, with a strong understanding of digital and traditional channels
• Excellent negotiation and vendor management skills
• Strong communication skills, both written and verbal
• Data-savvy with a results-focused mindset
• Organized and detail-oriented, with the ability to juggle multiple campaigns and tasks
• Self-starter with a proactive mindset and innate curiosity

Preferred Skills:

• Experience mentoring or guiding junior staff
• Comfort leading client communications
• Passion for social impact work and familiarity with behavioral science or social marketing
• Fluency in Spanish or other languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. The role requires a mix of hard and soft skills, with a focus on strategic thinking and adaptability.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year (commensurate with experience)

Benefits:

• Vacation, sick, and holiday leave
• 401(k) matching contributions
• Paid parental leave
• Health plans (PPO and HSA), dental, disability, and life insurance

Working Hours: Full-time, with a hybrid work arrangement (in-person at least one day a week)

ASSUMPTION: The salary range is based on industry standards for media buying roles with 2-5 years of experience in the Orlando, FL area. Benefits are comprehensive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing for Change is a research and creative agency focused on social change, using behavioral science to understand, influence, and evaluate why beliefs, attitudes, and behaviors change

Company Size: Small (11-50 employees), fostering a close-knit, collaborative work environment

Founded: 2005, with a 17-year history of successful social impact campaigns

Company Description:

• Leverages social psychology, neuroscience, and behavioral economics to drive social change
• Works with foundations, nonprofits, governments, and companies to "do good better"
• Comprised of a diverse team of copywriters, filmmakers, designers, researchers, developers, and strategists

Company Specialties:

• Behavior change/social marketing
• Public relations
• Research
• Creative/web/digital design
• Issues management
• Advocacy/grassroots outreach
• Crisis communications
• Social media

Company Website: marketingforchange.com

ASSUMPTION: Marketing for Change is a mission-driven organization that values collaboration, creativity, and a strong work-life balance. The company's size and focus on social impact create a unique work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and mentorship

Reporting Structure: This role reports directly to the Director of Media and may have supervisory responsibilities for junior media staff

Work Arrangement: Hybrid, with staff working together in-person at least one day a week

Growth Opportunities:

• Mentoring and guiding junior staff
• Leading client communications and presentations
• Shaping media strategies and contributing to company initiatives

ASSUMPTION: This role offers opportunities for professional growth, both in terms of leadership and expertise in media buying. The company's flat organizational structure encourages employee input and initiative.

🌍 Location & Work Environment

Office Type: Creative and collaborative workspaces in Orlando, FL, and Alexandria, VA

Office Location(s): 37 Hill Avenue, Suite D, Orlando, FL 32801, US; 110 S. Columbus St., Alexandria, VA 22314, US

Geographic Context:

• Orlando, FL: A vibrant city with a growing tech industry, offering a mix of urban and suburban living
• Alexandria, VA: A historic city near Washington, D.C., with a diverse cultural scene and easy access to urban amenities

Work Schedule: Full-time, with a hybrid work arrangement (in-person at least one day a week) and flexible scheduling options

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, with the option to relocate to either office location if desired.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and team members
• Final interview with the Director of Media

Key Assessment Areas:

• Media buying experience and expertise
• Communication skills and client management
• Data analysis and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant media buying experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for social impact and understanding of the role
• Prepare examples of successful media campaigns you've managed, focusing on strategy, execution, and results
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Media buying, campaign management, negotiation, vendor management, communication, data analysis, organization, detail orientation, proactivity, curiosity, mentoring, client communication, social impact, behavioral science, social marketing, language skills

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their experience with media buying, campaign management, and client communication, as well as their passion for social impact work.

🛠️ Tools & Technologies

• Media buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Ad servers (e.g., Google Campaign Manager)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with industry-standard media buying platforms and tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Excellence
• Fun

Work Style:

• Collaborative and team-oriented
• Adaptable and proactive
• Data-driven and results-focused
• Passionate about social impact and making a difference

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment?
• Are you comfortable managing multiple projects and priorities?
• Do you have a passion for social impact and making a difference?
• Are you adaptable and open to learning new tools and trends in the media landscape?

ASSUMPTION: Marketing for Change values employees who are collaborative, creative, and passionate about social impact. Applicants should be prepared to discuss how their work style and values align with the company's culture.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the rapidly changing media landscape
• Balancing creativity and cost-effectiveness in media strategies
• Working with diverse clients and stakeholders

ASSUMPTION: The role may present challenges in terms of workload, adaptability, and client management. However, these challenges also offer opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position focuses on social impact and behavior change, requiring a strong understanding of behavioral science and social marketing
• This role offers opportunities for mentorship and leadership, as well as collaboration with a diverse team of experts in their respective fields
• Career progression may include moving into a leadership or strategic role within the media team or exploring other areas of the business, such as research or creative services

ASSUMPTION: This role is unique in its focus on social impact and behavior change, offering a blend of strategic planning, hands-on campaign management, and client communication. Applicants should be prepared to discuss their relevant experience and how it translates to this specific role.

📝 Sample Projects

• Developing and executing a targeted media campaign to increase awareness and engagement around a social issue, using a mix of digital and traditional channels
• Analyzing campaign performance data to optimize media buys and maximize impact, while staying within budget
• Collaborating with internal teams and clients to create a comprehensive media strategy that aligns with overall campaign goals and objectives

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and client communication.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company measure the success of its media campaigns, and how can I contribute to improving those metrics?
• What opportunities are there for collaboration and learning from other teams and departments within the company?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, as well as to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paylocity job posting
• Tailor your resume to highlight relevant media buying experience and achievements
• Write a cover letter that demonstrates your passion for social impact and understanding of the role
• Prepare examples of successful media campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the Hiring Manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.