📌 Core Information
🔹 Job Title: Media Buyer
🔹 Company: IONOS
🔹 Location: Cebu City, Cebu, Philippines
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting up, managing, and optimizing paid media campaigns across multiple platforms
- Conducting research, testing, and optimization to improve campaign performance
- Ensuring campaigns align with compliance and platform policies
- Tracking and managing campaign-level profit and loss
ASSUMPTION: This role requires a strong understanding of digital advertising, attention to detail, and the ability to work independently in a fast-paced environment.
📋 Key Responsibilities
✅ Campaign Management: Set up and launch paid media campaigns across platforms (e.g., Meta, GDN, native). Monitor performance daily and adjust bids, budgets, and targeting. Ensure campaigns align with compliance and platform policies.
✅ Research, Testing, and Optimization: Conduct vertical and keyword research to identify high-potential opportunities. Test creatives, landing pages, and ad copy using structured A/B frameworks. Analyze key metrics (CTR, ROI, CPA, CPC) to improve results. Run A/B tests on creatives, landing pages, and keywords. Identify scaling opportunities and reduce unprofitable spend.
✅ Tracking & Profit Accountability: Ensure accurate tracking through platforms like Voluum or RedTrack. Own campaign-level profit and loss, adjusting strategy to maintain margins. Investigate performance anomalies and support data-driven decision-making.
✅ Other Responsibilities: Accept other responsibilities as assigned by the superior according to the need of the Company. Create and preserve the most favorable Company image by conducting all functions in the most ethical and fair manner. Administer all assigned functions consistent with and in support of the goal of the company.
ASSUMPTION: The 'Other Responsibilities' section is quite broad and may include tasks not directly related to media buying, depending on the team's needs and the company's growth.
🎯 Required Qualifications
Education: Bachelor’s degree in any field required (Marketing, Business, or Analytics preferred)
Experience: 0-5 years of experience in digital marketing, media buying, or performance advertising
Required Skills:
- Proficiency in Meta Ads Manager
- Experience with TikTok Ads, Taboola, GDN is a strong plus
- Strong analytical mindset with working knowledge of Excel/Sheets and tracking tools (e.g., Voluum, RedTrack)
- Excellent organizational skills, attention to detail, and ability to work independently in a fast-paced environment
- English proficiency required; additional language skills are a plus
- Familiarity with A/B testing, keyword research tools, and campaign budgeting is advantageous
Preferred Skills:
- Certification in Google Ads, Meta Blueprint, or any digital marketing-related course
ASSUMPTION: While not explicitly stated, having a basic understanding of the local market and consumer behavior in the Philippines may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 50,000 per month (Based on industry standards for entry-level media buying roles in Cebu)
Benefits:
- Competitive salary + bonuses + unlimited commission
- Generous paid time off
- Healthcare and Life Insurance coverage on day 1
- Above industry standard company and statutory benefits
- Monthly and Quarterly Engagement Activities
- Work-Life Balance
- Training and Development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level media buying roles in Cebu. Actual compensation may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IONOS is a leading European digitalization partner for small and medium-sized businesses (SMB), offering web presence, productivity, and cloud solutions.
Company Size: IONOS has 1,001-5,000 employees globally, with a significant presence in the Philippines. This size allows for ample growth opportunities and diverse teams.
Founded: IONOS was founded in 1988 and has since grown to serve around six million customers across 18 markets in Europe and North America.
Company Description:
- IONOS serves as a 'one-stop shop' for SMB digitalization needs, offering domains, web hosting, website builders, e-commerce, online marketing tools, and cloud solutions.
- The company values diversity and welcomes applications from all backgrounds.
- IONOS offers competitive salaries, benefits, and engagement activities to support employee growth and well-being.
Company Specialties:
- Applications
- Websites
- Webhosting
- Online Marketing
- Cloud Computing
- Homepage
- Hosting
- IaaS
- and Servers
Company Website: IONOS Website
ASSUMPTION: Working at IONOS offers opportunities to collaborate with diverse teams and contribute to the digitalization of SMBs worldwide.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the digital marketing field.
Reporting Structure: The Media Buyer will report directly to the Marketing Manager or a similar role, depending on the team structure.
Work Arrangement: This role is on-site, with the primary office located in Cebu City, Philippines. However, remote work or hybrid arrangements may be considered based on the company's policies and the candidate's needs.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Media Buyer to take on more responsibilities, manage teams, or specialize in specific areas of digital marketing.
- IONOS offers training and development programs to help employees enhance their skills and advance their careers.
ASSUMPTION: The growth opportunities in this role will depend on the candidate's performance, the company's expansion, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: IONOS' Cebu office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Abad Street, Cebu IT Park, Lahug, i3 Building, Cebu, 6000, PH
Geographic Context:
- Cebu City is the capital of Cebu province and is known for its vibrant tech industry, with many multinational companies establishing offices in the area.
- The Cebu IT Park is a bustling business and entertainment district, offering numerous amenities and recreational opportunities for employees.
- Cebu is an English-speaking province, making it an attractive location for international companies and expats.
Work Schedule: The work schedule for this role is typically Monday to Friday, with standard office hours. However, the candidate may need to adjust their schedule based on campaign performance and client needs.
ASSUMPTION: Working in Cebu City offers a unique blend of urban convenience and tropical island living, with easy access to beaches, mountains, and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager or a senior team member
- Final interview with the hiring manager or a panel of interviewers
Key Assessment Areas:
- Digital marketing and media buying knowledge
- Analytical and problem-solving skills
- Attention to detail and organizational skills
- Communication and teamwork abilities
- Cultural fit and alignment with IONOS' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and media buying.
- Include specific examples of successful campaigns or projects you've managed in the past.
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement.
ATS Keywords: Media Buying, Digital Advertising, Campaign Management, A/B Testing, Keyword Research, Data Analysis, Performance Optimization, Budget Management, Tracking Tools, Meta Ads Manager, Google Ads, English Proficiency, Creatives Testing
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the candidate's background.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads
- Taboola
- Google Ads
- Voluum or RedTrack
- Excel/Sheets
ASSUMPTION: The tools and technologies required for this role may evolve as the company adopts new platforms or updates its existing systems.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working with data to drive performance?
- Are you comfortable collaborating with diverse teams and open to feedback to improve your skills and knowledge?
- Do you align with IONOS' company values and are you committed to delivering exceptional customer experiences?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires working closely with diverse teams and adapting to a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and attention to detail.
- Keeping up with industry trends and platform updates may necessitate continuous learning and adaptation.
- Working with tight deadlines and performance targets may cause stress and require effective time management.
- Collaborating with remote teams or clients may present communication challenges and require strong interpersonal skills.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other media buying roles, this position may offer more responsibility and autonomy for entry-level candidates, allowing for faster career growth.
- IONOS' global presence provides opportunities to work on international campaigns and collaborate with diverse teams.
- As a leading digitalization partner for SMBs, IONOS offers a unique perspective on the digital marketing landscape and the chance to work on a wide range of campaigns.
ASSUMPTION: The specific responsibilities and growth opportunities in this role may vary depending on the company's needs and the candidate's skills and experiences.
📝 Sample Projects
- Developing and executing a comprehensive media buying strategy for a new e-commerce client, including keyword research, ad creative development, and landing page optimization.
- Analyzing campaign performance data to identify trends, optimize targeting, and improve ROI for an established retail client.
- Collaborating with the design team to create visually appealing and high-converting ad creatives for a series of social media campaigns targeting different audience segments.
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available in this role, demonstrating the importance of strong communication and teamwork skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does IONOS support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does IONOS ensure a positive work-life balance for its employees, particularly in fast-paced roles like this one?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and media buying.
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement.
- If selected, be prepared to discuss your approach to media buying, campaign optimization, and data analysis during the technical interview.
- Follow up with the hiring manager or HR representative within 24 hours after the final interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
