π Core Information
πΉ Job Title: Media Buyer & Ad Operations Success Manager (Remote)
πΉ Company: MonetizeMore
πΉ Location: Remote (Canada, APAC region)
πΉ Job Type: Full-time
πΉ Category: Advertising & Marketing
πΉ Date Posted: July 7, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing performance-driven media buys across platforms.
- Managing ad tech infrastructure, including ad trafficking, tag implementation, and QA.
- Troubleshooting discrepancies in delivery, tracking, or attribution.
- Monitoring KPIs, generating reports, and presenting findings to stakeholders.
- Acting as a trusted advisor to internal teams or clients on best practices.
ASSUMPTION: This role requires a strong balance of analytical, technical, and communication skills to succeed in a dynamic, data-driven environment.
π Key Responsibilities
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Media Buying & Optimization: Plan, execute, and optimize media buys across platforms (Meta, Google, DSPs, etc.). Manage budgets, bids, and targeting strategies to maximize campaign performance. Conduct A/B testing, audience segmentation, and funnel optimization.
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Ad Operations & Technical Management: Oversee ad trafficking, tag implementation (Google Tag Manager, pixels, etc.), and QA. Troubleshoot discrepancies in delivery, tracking, or attribution. Collaborate with internal teams and vendors to resolve technical issues.
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Performance Analysis & Reporting: Monitor KPIs (CTR, CPA, ROAS) and provide actionable insights. Generate reports and present findings to stakeholders. Ensure alignment between media spend and business objectives.
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Client & Stakeholder Success: Act as a trusted advisor to internal teams or clients on best practices. Proactively identify opportunities for campaign improvement.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to ensure successful advertising campaigns.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Proven experience (2-5 years) in media buying, ad operations, or a related role.
Required Skills:
- Proficient in digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tools, and header bidding solutions.
- Strong analytical thinking and data interpretation skills.
- Excellent problem-solving skills and attention to detail.
- Strong communication skills, with the ability to convey technical details to stakeholders with varying levels of understanding.
- Client-centric mindset with a focus on understanding client needs and providing personalized solutions.
- Knowledge of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies.
- Strategic thinking and results-oriented approach.
Preferred Skills:
- Experience with specific ad platforms (e.g., Meta, Google, DSPs) and tools (e.g., Google Analytics, Tableau).
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong background in media buying, ad operations, or a related role, along with the required skills, will be well-suited for this position.
π° Compensation & Benefits
Salary Range: CAD 60,000 - 90,000 per year (based on experience and performance).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company matching.
- Flexible work hours and remote work options.
- Professional development opportunities.
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and the company's size. Benefits may vary depending on the candidate's location and employment status.
π Applicant Insights
π Company Context
Industry: Advertising Services. MonetizeMore is a leading ad-tech company dedicated to empowering digital publishers to maximize their ad revenue through innovative technology and strategic partnerships.
Company Size: 51-200 employees. As a mid-sized company, MonetizeMore offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2010. MonetizeMore has been helping publishers thrive in the digital advertising ecosystem for over a decade.
Company Description:
- MonetizeMore is a Google Certified Publishing Partner that has built an award-winning suite of AdTech to empower digital publishers.
- The company has partnerships across the ad supply chain and premium demand partners, accelerating revenue growth for major premium publishers.
- Over 1,000 publishers optimize their ad revenue with MonetizeMore.
Company Specialties:
- Ad Optimization
- Website Monetization
- Ad Network Management
- Ad Server Optimization
- Adsense Optimization
- Ad Network Partnership
- Doubleclick Ad Exchange (AdX)
- DFP for Small Business
- Doubleclick for Publishers (DFP)
Company Website: https://www.monetizemore.com/
ASSUMPTION: MonetizeMore's expertise in ad optimization and partnerships across the ad supply chain make it an attractive employer for professionals in the advertising and marketing industry.
π Role Analysis
Career Level: Mid-level. This role is suitable for professionals with 2-5 years of experience in media buying, ad operations, or a related role, looking to advance their career in the advertising industry.
Reporting Structure: This role reports directly to the Head of Ad Operations or a similar manager within the organization.
Work Arrangement: Fully Remote. This role can be performed remotely from various locations, including Canada and the APAC region.
Growth Opportunities:
- Advancement to senior roles within the Ad Operations or Media Buying teams.
- Expansion into other areas of the business, such as sales, account management, or product development.
- International relocation opportunities, as the company has a strong presence in the APAC region.
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding organization.
π Location & Work Environment
Office Type: Remote. MonetizeMore has a strong remote work culture, with employees working from various locations worldwide.
Office Location(s): White Rock, British Columbia, Canada (Headquarters). However, this role can be performed remotely from various locations.
Geographic Context:
- Canada: A diverse and multicultural country with a strong economy and a thriving tech industry.
- APAC region: A rapidly growing market with significant opportunities for digital advertising and ad tech companies.
Work Schedule: Flexible. While the role requires full-time commitment, MonetizeMore offers flexible scheduling to accommodate different time zones and work-life balance.
ASSUMPTION: The remote work arrangement and flexible scheduling make this role an attractive option for professionals seeking a balance between work and personal life.
πΌ Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screening with the hiring manager.
- Technical assessment or case study presentation.
- Final interview with the team or stakeholders.
Key Assessment Areas:
- Technical proficiency in media buying and ad operations.
- Analytical thinking and problem-solving skills.
- Communication skills and ability to convey complex ideas to stakeholders.
- Client-centric mindset and understanding of client needs.
Application Tips:
- Highlight specific examples of your media buying and ad operations experience.
- Demonstrate your understanding of key ad metrics and optimization strategies.
- Showcase your ability to work collaboratively and effectively with teams and stakeholders.
ATS Keywords: Media Buying, Ad Operations, Programmatic, Paid Social, Google Ad Manager, Google Analytics, Tableau, Data-Driven, Optimization, Client Success, Stakeholder Management, Technical Troubleshooting, Performance Analysis, Reporting, A/B Testing, Audience Segmentation, Funnel Optimization, Ad Serving, Tracking, Attribution, Campaign Delivery, Maximizing ROI, Strategic Thinking, Sales Acumen, Results-Oriented, Negotiation Skills, Resilience, Data Visualization.
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required skills and experiences for this role, focusing on their media buying and ad operations background.
π οΈ Tools & Technologies
- Google Ad Manager
- WordPress
- GAM 360
- Traffic acquisition tools (e.g., Active Campaign)
- Header bidding solutions
- Google Analytics
- Tableau
- Meta (Facebook) Ads Manager
- Google Ads
- DSPs (e.g., AppNexus, The Trade Desk)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for media buying, ad operations, and performance analysis.
π Cultural Fit Considerations
Company Values:
- Client-centric: Focus on understanding and meeting client needs.
- Data-driven: Make informed decisions based on data and analytics.
- Collaborative: Work effectively with teams and stakeholders to achieve common goals.
- Innovative: Continuously seek new solutions and improvements.
Work Style:
- Remote-friendly: Thrive in a remote work environment with minimal supervision.
- Adaptable: Quickly learn and adapt to new tools, technologies, and processes.
- Results-oriented: Focus on achieving and exceeding KPIs and revenue targets.
Self-Assessment Questions:
- Do you have a proven track record of success in media buying and ad operations?
- Can you effectively communicate complex ideas to stakeholders with varying levels of understanding?
- Are you comfortable working remotely and collaborating with distributed teams?
ASSUMPTION: Applicants should assess their fit with MonetizeMore's company values and work style to ensure a successful and satisfying work experience.
β οΈ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management.
- Keeping up with the rapidly evolving ad tech landscape, necessitating continuous learning and adaptation.
- Dealing with technical issues and troubleshooting, which may require working with vendors or internal teams to resolve problems.
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
ASSUMPTION: Applicants should be prepared to face these challenges and have the skills and experience necessary to overcome them successfully.
π Similar Roles Comparison
- Unlike traditional media buying roles, this position requires a strong focus on ad operations and technical management.
- This role is unique in its blend of media buying, ad operations, and client success responsibilities, making it an attractive option for professionals seeking a diverse and challenging role.
- Career progression in this role may lead to senior positions within the Ad Operations or Media Buying teams, or expansion into other areas of the business.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
π Sample Projects
- Optimizing a large-scale media buy for a major publisher, resulting in a 25% increase in ROI.
- Implementing a new ad server and header bidding solution, leading to a 15% increase in ad revenue for a portfolio of websites.
- Conducting a comprehensive audit of a client's ad tech infrastructure, identifying and addressing several critical issues to improve campaign performance.
ASSUMPTION: Applicants should be prepared to discuss their relevant experience and provide specific examples of their accomplishments in media buying, ad operations, and client success.
β Key Questions to Ask During Interview
- Can you describe the typical media buying and ad operations workflow for this role?
- How does this role collaborate with other teams within the organization, such as sales, account management, or product development?
- What opportunities are there for professional growth and development within the company?
- How does MonetizeMore support work-life balance for its remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Applicants should ask thoughtful and informed questions to demonstrate their interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the MonetizeMore job application portal.
- Tailor your resume and cover letter to highlight your relevant experience in media buying, ad operations, and client success.
- Prepare a portfolio or examples of your work, demonstrating your proficiency in media buying, ad operations, and performance analysis.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.