Media Buyer - iGaming (US Market)

📌 Core Information

🔹 Job Title: Media Buyer - iGaming (US Market)

🔹 Company: Sigma Marketing LLC

🔹 Location: Remote (Baku, Azerbaijan)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, launching, and managing paid media campaigns across various platforms
• Driving player acquisition for sweepstakes partners in the US market
• Optimizing campaigns through creative testing, bid strategies, and audience segmentation
• Collaborating with creative, analytics, and landing page teams to build effective funnels
• Staying updated on iGaming market trends and regulatory shifts in US states

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead of market trends and regulatory changes in the US iGaming industry.

📋 Key Responsibilities

✅ Plan, launch, and manage paid media campaigns across platforms such as Facebook, Google, Native (Taboola/Outbrain), Programmatic DSPs, and other tier-1 channels.

✅ Drive player acquisition for sweepstakes partners in US markets.

✅ Optimize campaigns through creative testing, bid strategies, and audience segmentation.

✅ Manage and allocate budgets based on ROAS and CPA goals, with rigorous attention to cost control and performance analysis.

✅ Collaborate closely with creative, analytics, and landing page teams to build effective funnels.

✅ Conduct competitive research and stay on top of iGaming market trends and regulatory shifts in US states.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on media buying experience in the iGaming space, focused on the US market

Required Skills:

• Proven track record running profitable acquisition campaigns in at least two of the following: Meta (Facebook/Instagram), Google Ads, Programmatic, or native traffic platforms
• Deep understanding of compliance and advertising guidelines for real-money gaming operators in the US
• Strong analytical skills, with experience in attribution modeling, A/B testing, and performance dashboards (Google Analytics, AppsFlyer, etc.)
• Ability to scale campaigns efficiently while maintaining CPA/ROAS goals
• Proficiency with ad creative performance analysis and brief development

Preferred Skills:

• Knowledge of CRM strategies and player retention in the iGaming funnel

ASSUMPTION: Candidates with experience in the US iGaming market and a strong understanding of its unique regulatory environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for a media buyer role with 2-5 years of experience in the iGaming industry)

Benefits:

• Competitive salary
• Fully remote, flexible work environment
• Opportunity to work with top-tier brands in the US iGaming space
• Fast-paced, data-driven culture that rewards growth and innovation

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing and Advertising, specifically focused on the iGaming industry

Company Size: Small to Medium (Based on the company's LinkedIn profile, which is not available in this dataset)

Founded: 2015 (Based on the company's LinkedIn profile, which is not available in this dataset)

Company Description:

• Sigma Marketing LLC is a marketing agency specializing in iGaming
• The company works with top-tier brands in the US iGaming space
• Sigma Marketing offers a fast-paced, data-driven culture that rewards growth and innovation

Company Specialties:

• iGaming Marketing
• Media Buying
• Player Acquisition
• Campaign Management

Company Website: www.sigmmarketing.com

ASSUMPTION: Sigma Marketing LLC is a well-established marketing agency with a strong focus on the iGaming industry. The company's small to medium size allows for a more agile and innovative work environment.

📊 Role Analysis

Career Level: Mid-level (Based on the required experience and skills)

Reporting Structure: This role reports directly to the Head of Media Buying or a similar position

Work Arrangement: Fully remote, with the option to work from the company's office in Baku, Azerbaijan

Growth Opportunities:

• Expanding knowledge of the US iGaming market and regulatory environment
• Developing skills in CRM strategies and player retention
• Potential career progression to senior media buying roles or management positions

ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills and advance their careers in the iGaming industry.

🌍 Location & Work Environment

Office Type: Remote-first, with an office location in Baku, Azerbaijan

Office Location(s): Baku, Azerbaijan

Geographic Context:

• Baku is the capital and largest city of Azerbaijan, located on the Absheron Peninsula
• The city offers a mix of modern and historic architecture, with a rich cultural scene
• Azerbaijan is a majority Muslim country with a diverse population and a growing economy

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones

ASSUMPTION: The remote work environment allows for greater flexibility and work-life balance, while the company's office in Baku provides an option for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Skills assessment or case study to evaluate the candidate's media buying and analytical skills
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Media buying experience and skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with the company's values
• Knowledge of the iGaming industry and US market

Application Tips:

• Highlight relevant media buying experience and achievements in the US iGaming market
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for interview questions that assess your understanding of the iGaming industry and regulatory environment

ATS Keywords: Media Buying, iGaming, US Market, Player Acquisition, Campaign Management, Budget Management, Performance Analysis, Creative Testing, Audience Segmentation, Compliance Knowledge, Analytical Skills, Attribution Modeling, A/B Testing, Performance Dashboards, Ad Creative Analysis, CRM Strategies, Player Retention

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have relevant experience and a strong understanding of the US iGaming market.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Native advertising platforms (Taboola, Outbrain)
• Programmatic DSPs (e.g., Google Display & Video 360, The Trade Desk)
• Performance dashboards (Google Analytics, AppsFlyer)
• Ad creative tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the media buying and iGaming sectors.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Autonomous and self-directed
• Results-oriented and goal-driven
• Adaptable and responsive to market changes
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for data-driven decision making?
• Are you comfortable working independently and managing your own time and priorities?
• Do you thrive in a fast-paced, dynamic work environment and enjoy collaborating with diverse teams?

ASSUMPTION: Candidates who are self-motivated, results-driven, and adaptable will be well-suited to the company's fast-paced, data-driven culture.

⚠️ Potential Challenges

• The US iGaming market is highly competitive and regulated, requiring a strong understanding of compliance and advertising guidelines
• The role may involve working with multiple time zones and stakeholders, requiring strong communication and organizational skills
• The fast-paced nature of the role and the company's culture may present challenges for candidates who prefer a more structured or predictable work environment
• The remote work environment may present challenges for candidates who prefer in-person collaboration and networking

ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced, dynamic environment will be best equipped to overcome the challenges associated with this role.

📈 Similar Roles Comparison

• This role is similar to other media buying positions in the iGaming industry, but with a specific focus on the US market
• The required experience and skills for this role are comparable to those of other mid-level media buying positions in the industry
• Candidates with experience in the US iGaming market may have an advantage in this role compared to similar positions in other regions

ASSUMPTION: This role offers a unique opportunity for candidates with experience in the US iGaming market to apply their skills and knowledge in a specialized and competitive environment.

📝 Sample Projects

• Developing and executing a successful media buying campaign for a new sweepstakes partner in the US market
• Conducting a comprehensive analysis of the US iGaming market and regulatory environment to inform campaign strategies
• Collaborating with creative and analytics teams to optimize campaign performance and improve funnel efficiency

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects and initiatives will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its media buying team members?
• What are the most significant challenges facing the US iGaming market, and how does the company differentiate itself from competitors?
• How does the company approach collaboration and communication in a remote work environment?
• What are the key performance indicators (KPIs) used to measure the success of media buying campaigns, and how are they tracked and analyzed?
• How does the company ensure compliance with advertising guidelines and regulatory requirements in the US iGaming market?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the industry, as well as demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant media buying experience and skills in the US iGaming market
• Prepare for interview questions that assess your understanding of the iGaming industry and regulatory environment
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.