📌 Core Information
🔹 Job Title: Media Buyer - In-Home Services
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Remote (Solely)
🔹 Category: Advertising Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Managing paid search and social media campaigns
- Handling key account management responsibilities
- Collaborating with sales and account management teams
- Developing tactical executions and optimizing campaign performance
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work effectively with various teams and clients.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations
✅ Provide insights and feedback on media buying platforms to improve functionality
✅ Partner with Key Account Managers to provide clients with updates on their campaign, attending client meetings when necessary
✅ Provide exceptional client service, maintaining strong relationships, and ensuring client satisfaction and retention
ASSUMPTION: The role may require occasional client meetings, even though it's a remote position.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: Extensive experience buying media through various DSPs, experience with Social/SEM buying
Required Skills:
- Manages time effectively; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
- Exceptional Communicator with experience leading interdepartmental projects
- Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
- Advanced Excel skills
Preferred Skills:
- Experience with specific DSPs (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Knowledge of specific industries or verticals (e.g., in-home services)
ASSUMPTION: While not explicitly stated, having experience with specific DSPs and industry knowledge could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 USD per year (base + commission)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a media buyer role with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, and integration with multiple platforms
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising services industry, with a strong focus on data-driven technology and cross-platform advertising solutions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Sales and Account Management team
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential for upward mobility within the company
- Opportunities to develop skills in various DSPs and advertising platforms
- Chance to work with a diverse range of clients and industries
ASSUMPTION: This role offers growth opportunities through learning new platforms, working with diverse clients, and potential internal promotions.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Charlotte, NC (Headquarters: New York, NY)
Geographic Context:
- Charlotte, NC is the largest city in the state and the 17th most populous city in the U.S.
- The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: While the role is remote, occasional travel to client meetings or the headquarters may be required.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving
- Communication and interpersonal skills
- Understanding of media buying and advertising platforms
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with DSPs and media buying
- Demonstrate strong analytical and communication skills in your resume and cover letter
- Prepare for technical assessments or case studies by brushing up on your knowledge of media buying platforms
ATS Keywords: Media Buying, SEM Campaigns, Social Media, Client Management, Analytical Skills, Communication Skills, Excel Skills, DSPs, Paid Search, Advertising Goals
ASSUMPTION: Townsquare Ignite uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being seen.
🛠️ Tools & Technologies
- Google Display & Video 360
- The Trade Desk
- Other relevant DSPs and advertising platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the client and their advertising goals.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
Work Style:
- Dynamic and competitive work environment
- Positive and supportive culture that encourages personal and professional development
- Opportunities for internal promotions and career growth
Self-Assessment Questions:
- Do you thrive in a dynamic, competitive work environment?
- Are you comfortable working remotely and collaborating with various teams?
- Do you have strong analytical and communication skills, and are you eager to develop your skills further?
ASSUMPTION: Townsquare Ignite values candidates who are driven, collaborative, and eager to develop both personally and professionally.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the latest trends and developments in media buying and advertising platforms
- Occasional travel for client meetings or events
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges are common in media buying roles and can be overcome with strong organizational skills, continuous learning, and adaptability.
📈 Similar Roles Comparison
- Unlike other media buying roles, this position focuses specifically on in-home services, requiring industry-specific knowledge
- Townsquare Ignite's focus on data-driven technology and cross-platform advertising solutions sets it apart from other advertising services companies
- This role offers opportunities for growth and development within a large enterprise, unlike smaller companies or startups
ASSUMPTION: When comparing this role to similar positions, consider the industry focus, company size, and growth opportunities.
📝 Sample Projects
- Developing and executing a targeted social media campaign for a local in-home services company
- Optimizing a paid search campaign to improve click-through rate and conversion rate for a national home improvement retailer
- Creating a comprehensive performance report and presenting recommendations to a client to improve their overall advertising strategy
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role?
- How does Townsquare Ignite support the growth and development of its media buyers?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Townsquare Ignite measure the success of its media buyers, and what are the opportunities for advancement?
- What is the company culture like, and how does it support remote work?
ASSUMPTION: These questions will help you better understand the role, the company, and the work environment, allowing you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with media buying, advertising platforms, and in-home services
- Prepare for technical assessments or case studies by brushing up on your knowledge of media buying platforms and industry trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
